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Motivated Sales and Marketing professional with a successful record of developing and implementing innovative strategies and programs that exceeded sales objectives and delivered on company vision. A proven wine industry innovator, and leader that is goal-oriented and driven to succeed regardless of obstacles.
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Managing PartnerNaples Fine Wine Sep 2019 - PresentNaples, Florida, United StatesManaging Partner, General Manager, Director of Wine and Purchasing for one of the top-luxury Wine Retailers in the US. Strong local, regional, and National E-Commerce Business presence, rated 5 Stars by WineSearcher.com.Developer and Entrepreneur of B2B and B2C strategies and commerce platforms that have overdelivered on revenue consistently. Lead Training and Education for WSET and Young Wine Entrepreneurs network. -
FounderBlue Sky Wine Group Sep 2014 - PresentFlorida, United StatesI founded this company to help great wineries tell their story and execute their goals in the competitive wine market. Blue Sky Wine Group is a curated collection of artisanal wineries with authenticity and character.We represent our partners in the market and work with our Distributor partners to achieve success by relentlessly telling the story and driving engagment with our brand and decision makers in our industry. -
On Premise Sales Manager Sw FloridaTreasury Wine Estates May 2018 - Sep 2019Naples, Florida Area• Developed and managed regional sales programs over-delivering on fiscal goals by 40%.• Set up and managed quotas and quarterly sales plans for 55 sales professionals.• Spearheaded new sales territory organization supporting operations across SW Florida region.• Developed exceptional relationships and reputation in the market with key distributors and customers driving revenue and profitability. -
Director Trade Marketing LuxuryTreasury Wine Estates Jul 2015 - Sep 2019Napa, California• Developed and delivered a successful go-to-market / omni channel strategy for iconic luxury wine brands driving distribution and profitability.• Developed best-in-class trade platforms, tools and content through digital and live channels delivering a positive ROI, and brand equity. -
Director Of Trade MarketingDiageo Oct 2003 - Sep 2014Napa, Ca• Developed and deployed best-of-class Commercial Wine Capability platform• Created new B2B channels of engagement for Brands with Commercial Trade segmentation• Led Wine Quality/Style for Brand Development, and Commercial Traction• On-point for all Public Relations activity with Trade and Media• Managed Compliance, Reporting, and M&E and liaised with Corporate Relations and Legal Teams -
Director Of Trade EducationRobert Mondavi Winery Aug 1997 - Oct 2003Napa, Ca / Atlanta, Ga• Directed RMW Education Department with thirty-five direct reports• Developed and executed training programs for Robert Mondavi Corporate• Work collaboratively with Marketing, Communication, and PR departments.• Previous position with RMW was Education Sales Specialist for Eastern U.S. Met annual sales goals and targeted sales training objectives in excess of 12% • Worked with key Distributor management to develop sales and training goals• Responsible for management of… Show more • Directed RMW Education Department with thirty-five direct reports• Developed and executed training programs for Robert Mondavi Corporate• Work collaboratively with Marketing, Communication, and PR departments.• Previous position with RMW was Education Sales Specialist for Eastern U.S. Met annual sales goals and targeted sales training objectives in excess of 12% • Worked with key Distributor management to develop sales and training goals• Responsible for management of $2.5 million fiscal operating budget Show less -
Mid-Atlantic Regional Sales ManagerSouthern Slopes International 1993 - 1997Washington D.C. Metro Area• Managed 25+ premium and ultra premium imported and domestic wine brands.• Responsible for managing 15 Wholesale Distributors in four Mid-Atlantic States Developed and executed sales goals, marketing, and pricing strategies• Consistently achieved sales goals by increasing revenue 10-25% annually
Will Smith Skills
Will Smith Education Details
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Viticulture And Enology -
With Distinction
Frequently Asked Questions about Will Smith
What company does Will Smith work for?
Will Smith works for Naples Fine Wine
What is Will Smith's role at the current company?
Will Smith's current role is Wine Industry Sales Innovator, Storyteller.
What is Will Smith's email address?
Will Smith's email address is wi****@****ast.net
What is Will Smith's direct phone number?
Will Smith's direct phone number is +613853*****
What schools did Will Smith attend?
Will Smith attended University Of California, Davis, Wine & Spirit Education Trust, University Of Maryland College Park.
What are some of Will Smith's interests?
Will Smith has interest in Animal Welfare, Children, Arts And Culture.
What skills is Will Smith known for?
Will Smith has skills like Wine And Spirits Industry, Wine Education, Wine Sales, Marketing Strategy, Brand Development, Sales Management, Direct Sales, Public Relations, Hospitality, Sales, Management, Digital Marketing.
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Will Smith
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