Willy Leonardi Email & Phone Number

Singapore

• Developed GTM strategy and driven overall content creation for events marketing targeting sponsorship demand generation and delegate recruitment• Co-organized and executed IDC’s thought leadership and customer engagement events (IDC Futurescape and CMO/CSO Breakfast Briefings)• Designed and executed digital marketing strategies both organic and paid for new sponsor products and services in compliance with current company standards and guidelines• Expanded the sponsor database of new and missing target sponsor accounts• Built and deployed outbound marketing process/campaigns to generate and deliver sponsor MQLs to the business sales teams• Reviewed current event marketing processes to determine the effectiveness of current sponsor marketing strategy and pricing• Created and maintained successful corporate branding and image that attracts inbound sponsorship inquiries. This included providing directions and guidance in the creation of brand books for syndicated event assets and mixed media content to promote syndicated events• Established and built media relationships to ensure coverage of IDC syndicated events across digital media

Singapore

• Demonstrated success in managing over 30 corporate event projects for attendance size ranging from 100 to over 1000 pax including live and virtual conferences, gala awards, webinars, seminars and training workshops• Served as Project Lead for the firm’s annual signature event, the Hong Kong In-house Legal Summit for the past five years which sees over 500 attendees while generating up to six figure revenues• Planned and co-executed industry’s flagship event, the 29th IPBA Annual Meeting and Conference Singapore 2019 which sees over 1000 attendees with a total of seven figure revenue achieved • Collaboration with Sales and Group Marketing on go-to-market strategy planning and field marketing activities • Designed and executed multi-channel marketing campaigns, covering scopes of digital, social media, email, content-based, field and telesales marketing• Driven lead and demand generation campaigns to accelerate quality sales pipeline across media products, firm expertise and legal software• Managed client relationships, stakeholders and event partners communication, content publications, delegate and press management• Developed and maintained events and marketing technology stack, manage data integrations and oversee post-event analytics reporting• Responsible for budget planning, ROI tracking and managing P&L from pre- to post-event • Provided consistent marketing campaign ROI and insights, reports on attendee numbers and profile, supported by data analytics to sponsors, internal stakeholders and wider marketing team

Singapore

• Successfully produced and managed over 100 training courses, conferences and workshops. These events altogether has generated more than S$3 million in revenue to date• Conducted in-depth market research with senior and C-level executives and developed specific conference programme & agenda • Developed and copy-written promotional materials, such as marketing EDMs, speaking invitations, event collaterals, brochures and web copies, as well as press releases • Implemented comprehensive marketing & sponsorship campaigns and coordinated with both internal and external stakeholders to ensure successful execution • Actively promoted events and related contents on relevant digital media such as LinkedIn• Recruited professional trainers and negotiated the speaker fees and expenses while keeping within budget guidelines provided • Monitored event budget, performed P&L breakdown and analysis to ensure event profitability • Achieved KPIs for several targets, including revenue targets, production targets and deadlines

Singapore

• Developed and executed training strategies that supports the growth of the track assigned• Conceptualized, implemented and evaluated marketing & publicity programs to achieve sales and branding objectives for local and international markets• Formulated sales lead-generation campaigns to drive revenue on key products. Provided weekly leads to sales for follow-up• Organized, interfaced and collaborated with sales and production teams on events• Conducted and reviewed training program research and competitive landscape• Maintained and ensuring all communication channels (direct mailers, catalogues, web-site content etc.) adheres to brand guidelines

Singapore

•Organized Human Resource based conferences and workshops for HRM Asia • Evaluated topics feasibility with Managerial to C Level Executive HR Professionals • Produced draft program outline of conference agenda based on phone interview results • Sourced for speakers from various media and professional networking platforms and recruited to speak at the conference • Developed marketing collaterals such as conference brochure, web copy for email blast as well as providing online marketing contents on the company website • Managed the actual conference onsite, ensuring the event flow smoothly • Coordinated on the HR Summit 2011, and managed one of the summit streams on Employee Learning and Development track

Singapore

• Coordinated the various teams in charge of different task (publicity etc) and ensuring the tasks are completed and up to date• Organized in-campus talks, events and seminars conducted by distinguished speakers • Marketed events and seminars organized via internet marketing and collateral designing • Spearheaded a team of undergraduates and working adults on an international business trip (China Business Study Trip 2010 in July)

Singapore

• Manpower allocation & management to cater to the different aspects of the Asia-Pacific Conference (ASPAC 2010) organization • Implemented transportation scheduling and handled inventory checklists • Preparation of conference kits and other materials to be used or distributed during the conference period

Bachelor In Chemical & Biomolecular Engineering, Engineering

A Levels Examination

Activities and Societies: Science Research Society, Mathematics Society