Willy Thao Email & Phone Number

Amsterdam, Nh, Nl

Amsterdam

Creative Fabrica is a fast scaling start-up from Amsterdam. Our mission is to enable creativity by giving access to everything related to the creative process: inspiration, learning, creating and sharing. The ‘Creative Inspiration Flywheel’. This creates a self-sustaining community that lives within the Creative Fabrica ecosystem.

- Develop and monitor initiatives focused on increasing NPOs satisfaction and generate revenue stream- Implement Hubspot for Lead generation campaigns

Utrecht, Netherlands

- Oversee the expansion on the french market: Recruitment, P&L, website improvements- Set KPIs, analyze results and define tactics to increase revenue - Lead the french team: Business developer, Sales and Support agents. Team size : 5- Monitor marketing budgets to increase new users: Motorhome owners and Travelers

Amsterdam

- Contribute to expanding Bitvavo Affiliate channel on the french market- Recruit and onboard new affiliate partners (finance, crypto, influencers)- Monitor publishers accounts performance: weekly updates, monthly report- Improve Affiliate marketing dashboards with the Data team

Almere, Flevoland, Netherlands

- Ensuring maximum ROI for performance based marketing and lead generation campaigns- Optimising campaign strategies, follow-up on budgets and KPI's- Manage advertisers and publishers accounts- Manage CPS, CPL and CPC affiliate campaigns- Advise on affiliate marketing strategy- Negotiate, plan campaigns with advertisers- Maintain relationship with publishers

Amsterdam Area, Netherlands

- Support the General Manager on a daily basis- Conduct market and business analysis of the region- Monitor weekly country performance data- Collect and share best practice learnings throughout region- Provide guidance and support country teams Cities : Amsterdam, London, Paris, Rome, Madrid, Lisbon

Amsterdam

Leavy.co is the first travel and community marketplace designed to make millennials travel more for less. Community members can earn cash and travel credit every day, by sharing how much they love their city

Amsterdam Area, Netherlands

- Report daily update to the CEO/Founder- Turn data into insights for the Sales team and Head of Sales- Design and build dashboards (Tableau, Power BI) - Analyse campaigns performance and optimize CPA/CPH for EU clients- Ensure good on-boarding of new accounts for EU clients- Build relationships with the 30 largest key accounts in the Nordics- Create a network of strategic partnerships in the Nordics- Ensure flawless rollout

Région De Amsterdam, Pays-Bas

- Oversee the overall performance of travelbird.fr and ensure that it fulfills the demand for the key segments TravelBird serves- Create a vision for a possible strategy for your markets- Set monthly targets together with Category Managers- Support Category Managers in translating data into an actionable offer strategy for their categories;- Forecast demand per half year on a quarterly basis - Identify, implement and improve processes and inefficiencies to ensure optimal output of the team;- Improve short and long term performance of site offer mix by:- Analysing Tableau, Google analytics; analysing performance data per channel- Collecting and analysing internal booking data, historical data; market data, competitors- Oversee and actively seek unique selling points for all offers- Translate the gained insights into the most desirable and actionable strategy- Communicate gained insights based to Category Managers and challenge Category Managers and Product Makers to optimise their categoriesSite Manager Sweden : Oct 2017 – Jun 2018Site Manager Denmark (interim) : May 2017 – Aug 2017

Région De Amsterdam, Pays-Bas

- Taking the responsibility to understand the traveller and her travel demand- Translating and communicating the category into the right marketing campaign- Conducting weekly improvement cycles- Building and continuously improving the packages based on traveler and market analysis- Responsible for fresh and inspiring offers (package guidelines)- Analysing buying patterns and competitors- Gathering insights from external data and/or dashboards to understand the demand- Understanding the drivers of performance and determine and implement improvements to optimize the drivers

Région De Paris, France

- Oversee performance and efficiency of all revenue streams and ensuring sales strategies are being executed successfully - Optimize key elements of the revenue stream including; financials, inventory, merchandising and subscriber engagement to ensure the business remains market competitive by day of the week, month and/or season- Analyse market trends and general value propositions to achieve maximized revenue/sales, at all times- Identify and act upon risks & opportunity to drive total revenue in a timely manner- Identify opportunities and direction for merchandising using commercial and creative insight to maximize revenue earnings- Innovate business practices and seek opportunities to improve on current tools- Share knowledge and good practice within the team- Ensure seamless reporting on progress and commercial forecasting, which clearly illustrates where sales efforts are required to ensure revenue/sales are maximized, and establish accurate analysis and evaluation of deal performance- Develop and refine robust measurement and reporting tools and mechanisms, that will support the business in the analysis and reporting of data- Review existing inventory to improve opportunities based on key data metrics

44 Rue Des Petites Ecuries, 75010 Paris

- Act as the central point of communication on one or more brands, and accountable for the accurate and timely flow of information between the client and the internal team- Ensure that all milestones are met. And/or partners with Client Directors as key partner for relationships owned by Client Director- Embrace business development and building skills to identify business opportunities on existing clients- Collaborate with the wider team - designers, strategists, production/implementation, etc. - to agree on appropriate resources and ensure high quality deliverables are delivered on time and on budget- Participate in work sessions to grow abilities to connect the dots between client’s business challenges and Landor’s capabilities- Develop a deep understanding of the client’s organization and business needs.- Build confidence with the client that strategic solutions, project details, process steps, billings and deliverables are well organized, communicated and managed- Resolve work quality issues through interactions with wider team members as appropriateAccounts : Kempinski - Procter & Gamble - Philip Morris - Kraft Foods

Bagnolet

- Manage event projects : roadshow, In store, street marketing, ambassador program- Analyse results of marketing campaigns and follow up with clientsAccounts : Unilever (Budget : €300,000), Beiersdorf (Budget : €50,000)

Master In Marketing And Project Management

Activities and Societies: Membre du BDS 2009 Secrétaire du CERAM2D 2009 (association pour le développement durable)

Erasmus Exchange Program, Marketing And Project Management

Master 1 Finance, Finance, General

Bachelor In Economics