Wilton Souza Email & Phone Number

Rio De Janeiro, Rj, Br

Rio De Janeiro

Rio De Janeiro, Brazil

Responsible for defining and tracking business goals with presentations for the shareholders and audience and performance studies for strategic decision-making. Reported to the area manager and led a team of 5 collaborators.o Developed and managed performance studies that drove Universal TV's channel to a 66% growth in audience share and 41% average time spent increase, making the channel jump from 10th to 4th position in the Pay TV prime time ranking.o Extracted, processed and automated databases for the presentation of executive reports in Power BI.o Prepared recurring reports in English to disseminate information and knowledge, providing the sales team with selling arguments for the products.o Conducted demographic profile and consumption habits research to define the content strategy for the group's channels.o Conceived a new concept for the USA channel, with a new programming strategy that did not require increasing content licensing costs. The new channel grew by 1200% in audience and jumped from 71st to 30th place compared to the previous one in the same period of the previous year.o Maintained relationships with NBCUniversal headquarters in Miami, facilitating discussions and alignments regarding the strategic planning of the channels distributed in Brazil.o Participated in the insights group with the entire Latin American team, monitoring results in Spanish-speaking countries.o Collaborated with the research and market intelligence teams at Grupo Globo and integrated with the marketing and content teams of Globoplay.o Coordinated the launch of U+, a branded area on Globoplay that ranked among the top two brands in content consumption hours.o Partnered with the communication department to create institutional campaigns and promote the content of Universal TV.

Rio De Janeiro, Brazil

Responsible for the content distribution strategy and planning of the group's TV channels and streaming. Reported to the general director and led a team of 7 collaborators.o Created the Sexy Hot Produções brand and developed more than 60 films during the period to meet all content distribution needs of the brand and communication on social media and press.o Acquired and licensed content, managing the budget and conducting contractual analysis of suppliers.o Developed new content formats to feed social media and YouTube.o Managed the channel's promotion flow (scripts, recordings and evaluations), ensuring compliance with the production schedule for promotional materials with the outsourced production company.o Participated in Rio2C in 2019 as a speaker and panelist discussing industry challenges.

Rio De Janeiro, Brazil

Maintained relationships with the main pay TV operators in the Brazilian market and developed incentive and retention campaigns with lectures and training for sales teams across the country. Reported to the area coordinator and responsible for the development of an intern.• Developed promotional and retention campaigns to increase the company's market share in pay TV and reduce churn.• Managed the inventory of promotional items and produced printed and video communication materials.• Curated VOD content for around ten brands that belonged to Playboy do Brasil.• Defined and aligned methodologies and questionnaires for quantitative and qualitative research to identify subscriber profiles.• Monitored the department's budget by issuing payment invoices for suppliers.

Rio De Janeiro, Brazil

Responsible for all planning, programming and content analysis of the Sexy Hot channel.Reported to the area coordinator and responsible for the development of an intern.

Cba, Gestão De Negócios

Comunicação Social, Publicidade E Propaganda