Drive global creative vision across all platforms for a large-scale, top-rated online video encoding and distribution application with over $13M in annual revenue (FY16). • Play a key role on the executive team, defining and overseeing branding, site design/functionality, emails, ad campaigns and social media.• Generate design concepts for new features and other product aspects, collaborating with product managers and development team to take design from those concepts to launch. • Evaluate data from natural site observations and interviews to define user needs and functional requirements – and then translate those requirements into user flows and interaction designs to be executed by creative teams and engineers.• Initiated and delivered five complete site UI redesigns, including updated users tours and join flows.• Create clear, compelling infographics that simplify complex info for site users and internal stakeholders.• Develop and prioritize schedules to ensure that all tasks are completed on time.• Recruit, manage and mentor a creative team of up to 10 in-house associates and external contractors. • Winner AVN Award, Best Web Design, 2012.• Surpassed every performance goal since 2007.

(while simultaneously working fulltime at Meta Interfaces, Inc.)Developed a fun, edgy brand identity for a startup cannabis company.• Conceived initial brand concepts and design explorations for logo, voice and accompanying collateral.• Presented solutions to complex design problems through mockups, prototypes and detailed design specs.• Designed, sourced and oversaw print production of custom packaging.

(while simultaneously working fulltime at Meta Interfaces, Inc.)Launched and cultivated all aspects of this highly successful, youth-centric cosmetic company (profitable in the first year). Sugarpill now has a passionate customer community of over 500K followers on Facebook and 1.9M followers on Instagram. • Defined and developed a powerful brand presence that garnered widespread publicity from celebrities and YouTube makeup gurus.• Generated designs from early concepts to final art for all creative assets: logo and color palette, website, product packaging and company “swag.”• Built and directed a high-performing team of freelance photographers, designers and artists.

Developed and executed site design and other creative assets for this early version of gaming sites like Gamefly, and an early DVD rental service called GreenScene.• Created site graphics, landing pages, join flows, UI and site banners.• Articulated design recommendations and rationale to non-design stakeholders.• Managed a large database of images and other creative assets.