Started in the bike industry in 2007 working at my local bike shop. After moving up through multiple roles there, I helped open a new shop as part of a non-profit operating as a lean and debt-free income generator for youth outreach structured around bicycles. 5+ years in I moved on from that role to try out an even leaner model of mobile bike shop, and built out a successful business specializing in high end service and fast turnaround. In 2018 I joined the team at Kona Bikes, driving a fleet of demo bikes around to events all over the country, and educating and supporting our dealers and providing test-ride experiences for customers. After a hiatus during the covid19 pandemic in which I returned to my mobile bike shop, I moved into a sales role at Kona, managing 7 states and DC, spanning diverse markets from the Mid-Atlantic through the heart of Appalachia and into the Midwest. Kona rode some big waves through the pandemic, with 2 years in the private equity-backed corporate world, only to return to the hands of founders in 2024. The bike industry doesn't look the same, nor should it, and I'm still helping IBDs make the most of what one of mountain biking's founding brands can offer.In my spare hours I still keep my mechanics hands dirty with repairs and custom projects for friends and longtime customers, as well as volunteering with the Richmond Cycling Corps, my old employer.