I was brought in to take over the position from the previous product marketing manager and was entrusted with revamping the content management strategy to enhance the quality and impact of our thought leadership material within the supply chain industry. In this role, I worked closely with cross-functional teams to plan and create a wide range of impactful and engaging content in line with the company's roadmap, including product launch campaigns, white papers, blogs, webinars, and case studies. I was also in charge of planning and writing all content for our various social channels, assisting in developing our brand and content guidelines, and managing the various freelance writers that were brought in for our larger campaigns.Some key highlights from my time with the company include:• Growing social media followership by 85% by implementing a regular content cadence.• Attracting a newsletter audience of 1,000 in the first month, and doubling that over the next 3 months.• Achieving email open rates 15% above industry benchmarks through compelling email campaigns.• Increasing pipeline generation rates by 25% QoQ through long-form premium content offers.• Ranking for 15+ priority keywords within the first 6 months of launching a new SEO-focused content marketing program.• Increasing LinkedIn organic traffic and conversion rates by 400% in 12 months.• Increasing website traffic by 35% YoY through strategic and compelling content.

At Coconut, I worked with a leading software startup company in the financial industry to help connect with their fast-expanding customer base through multiple channels. As content manager, I was in charge of coordinating between the marketing and product department to establish a content calendar that would align with and highlight the value of our upcoming releases. Along with planning and guidance, I was also responsible for researching and writing for our weekly blog and updating it on WordPress, as well as creating marking materials, white papers, product descriptions, press releases, SEO optimization, and direct email. Other regular duties would include working with outside agencies in video concept outlining and script writing, conducting interviews with high level decision makers from our client banks and credit unions, collaborating with Sales and Customer Experience to assist in developing additional materials for their departments, helping to provide guidance in marketing campaign development, writing case studies, and doing design work on Canva.

From tweets and landing pages to entire ad campaigns, at Wunderman I did it all. Working in an agency, I worked to plan and direct complete social campaigns with engagements, contests, static posts, video and landing pages for a wide range of clients including Audi Racing, Huawei, Honor, and many others. In this role I became deeply familiar with a wide range of marketing strategies and practices, collaborating with a talented team in the development of partnership/cobranding opportunities, high-profile influencer marketing, pop-up venues and other exciting and large scale ‘viral’ style productions. In many cases, these campaigns would require travel in order to attend events at which I would be in charge of providing followers with relevant, interesting and up to the minute updates through live tweets and Facebook updates. And working on tight schedules, I would work closely with a group of talented graphic artists to provide direction in the creation of social posts that match our clients’ style and voice, while maintaining consistency with our campaign plan.

At TCL, my role was to develop marketing campaigns and material for a range of smartphones, smart watches and other connected devices, aimed at the global market. These campaigns encompassed all media types, including website, e-commerce, social media, television, storefront, packaging, POS, print, and large format posters and billboards. I would also extensively research current advertising methods, styles and competing products while maintaining our brand’s image in order to create effective campaigns. In order to fulfill these various roles, I worked closely with a team of designers, animators and product developers. I also gained experience developing campaigns within a budget and with pitching campaign ideas to regions and management.

While at Global Sources, I was responsible for writing and editing B2B advertisements for manufacturers and trading companies in China who wanted to promote their products and services to western markets. For each client I would research unique selling points they possessed that set them apart from the competition, (such as unique product features, advanced production equipment, high quality standards, etc.) and writing an advertisement that best displayed their strengths. Other responsibilities included editing and performing for voice-over recordings and participating in factory tours.

Training students aged 16-25 in writing and speaking skills in order to study abroad. At this institution I was responsible for the education of TOEFL writing and speaking as well as AP Literature at Bao'an High School's International Program, and conversational English and interview skills at the head office downtown.

Training students aged 18-45 in writing and speaking skills in order to work and study abroad. While there I became familiar with GRE and TOEFL writing exams and assisted many students in obtaining entrance into illustrious colleges and universities around the world.

Maligne Lake is the Canadian Rockies' largest glacial lake, a UNESCO World Heritage Site and the location of the world famous Spirit Island. While working at Maligne Tours I worked both at the town office and the lakeside office as a ticket agent and was responsible for scheduling boat tours to the island as well as arranging white water rafting tours on the Sunwapta, Athabasca and Fraser Rivers. At both locations I worked directly with individual customers as well as with travel agents and large groups, in person, over the phone and through our company website.

(Formerly ICT Group)Organizing training material, following a plan, and training up to 15 employees at a time on new company programs and products while at the same time acting as a customer service agent for Rogers Communications. While in this position I became highly familiar with cellular networks and smartphones, as well as all associated issues related to both the technology and billing.