Matthew Wilson Email & Phone Number

Omaha, NE, United States

Omaha, Nebraska, United States

• My Position includes, but is not limited to, product marketing, brand management, creative strategy and ad agency management

Omaha, Nebraska

• Directed day-to-day client relationships for BL’s clients in the automotive, agriculture and banking industries
• Provided strategic oversight on all marketing projects and campaigns including TV, radio, Web, social media, mobile, outdoor, print and in-store advertising
• Client scope development and media/creative budget management
• Presented campaign concepts, media strategies and media optimization opportunities

Greater Omaha Area

• Lead fully integrated brand and re-brand campaign strategy
• Develop and maintain brand guidelines
• Oversee all content and creative for enterprise marketing channels to ensure brand standards are met
• Manage to a multimillion dollar media and creative service budget that includes traditional media, digital media, SEO/SEM, social media, direct mail, email and event marketing

Greater Omaha Area

• Concept, wrote and developed brand/product campaign creative for all consumer and small business products within our seven state retail footprint
• Managed strategically integrated marketing campaigns through traditional media, digital media, social media, direct mail, email and event marketing
• Developed annual creative and media budget to meet yearly campaign objectives
• Established company wide brand ambassador program
• Worked with legal team to ensure all creative is in accordance with financial law
• Designed the first highly tailored merchandising strategy for 101 branch locations

Greater Omaha Area

• Project management and creative consultant through implementation
• Implemented campaigns through traditional media, new media (digital), direct mail, email and event marketing
• Successfully adapted our First Bankcard brand to adhere to all launched co-brand credit card partners brands
• Tracked promo codes/tags to ensure marketing campaigns performed well against projected P&L’s

• Developed and implemented strategically influential marketing plans to fulfill client goals
• Contributed ideas to major projects that positively impacted client’s business needs
• Coordinated communication between account service, strategic planning, media and creative teams
• Reviewed all media documents, creative work, correspondence and estimates for accuracy
• Supervised TV, radio, print, web, mobile and social media content production
• Provided primary and secondary research plans for current and new business

• Specialized in advanced retirement accounts including: Roth IRA, Simple IRA, SEP IRA, Money Market, 401K, 403B
• Performed maintenance actions on basic and advanced accounts
• Analyzed New York Stock Exchange figures to give updates to clients and broker dealers
• Provided historical information on Pioneer funds
• Constructed year-end tax reports

Bachelor'S Degree, Public Relations, Advertising, And Applied Communication

Activities and Societies: Ad Club, National Student Advertising Competition (NSAC), American Advertising FederationMinor in Graphic Design

Associate'S Degree, Creative Writing/English