Wilfredo Torres-Carattini Email & Phone Number

San Juan, Puerto Rico

• Spearheaded the creation of Furtivo Speakeasy, Hisoka Na:: Japanese Tea Garden, and Hidden Experiences, defining their unique brand identities.
• Orchestrated innovative marketing and public relations campaigns, including captivating social media initiatives and strategic partnerships.
• Conceptualized and delivered immersive customer experiences, ensuring high levels of guest satisfaction.
• Combined creative insights with strategic planning to drive the success of each venture, significantly impacting the hospitality landscape.

Puerto Rico

• Integrated Marketing Campaigns: Directed the development and execution of integrated marketing campaigns, encompassing television, print, OOH, radio, digital ads, websites, and social media content.
• Team Leadership: Managed a diverse team of 12 professionals, including art directors, graphic designers, copywriters, account executives, digital marketers, and growth managers. Provided guidance, performance reviews.
• Client Relations: Cultivated and maintained strong relationships with clients and partner agencies, ensuring alignment with brand strategy and facilitating successful business opportunities.
• Sales and Business Development: Led efforts to expand the agency’s client base by showcasing the team’s expertise and experience, effectively positioning the agency as an extension of the client’s in-house marketing.
• Project Management: Oversaw all stages of project development, from initial concept to final execution, ensuring timely delivery and adherence to budget constraints.
• Performance Metrics: Utilized data analytics to measure campaign effectiveness and ROI, continually optimizing strategies for better outcomes.

Latinoamerica

• Regional Strategy: Developed and executed the marketing strategy for eight countries: Argentina, Brazil, Chile, Colombia, Mexico, Peru, Panama, and Puerto Rico.
• Team Supervision: Supervised marketing coordinators and creative teams in each country, ensuring cohesive implementation of marketing plans.
• Merchant Marketing: Increased merchant acquisition, loyalty, and satisfaction by streamlining onboarding processes and enhancing the merchant lifecycle experience.
• User Acquisition: Created strategies for acquiring new users and reactivating lapsed ones, optimizing the user journey and engagement.
• Social Media Utilization: Leveraged social media as a support channel and communication tool, highlighting the experiences behind Groupon deals.
• Internal Communications: Managed internal communications, press relations, crisis management, and free-press opportunities, maintaining a positive brand image.

Caguas, Puerto Rico

• Managed the marketing department as an in-house agency, providing comprehensive marketing, promotional, and communication services to the entire institution.
• Developed and executed lead generation strategies to support the admission department. Supervised Admission Managers at each campus, generating leads for various programs and supporting the admission department in.
• Designed and executed marketing plans aligned with institutional objectives, overseeing advertising campaigns, promotions, and communication strategies.
• Ensured brand consistency across all platforms and promotional materials, enhancing the institution’s recognition and reputation.
• Conducted market research to identify opportunities and threats, analyzing consumer trends and behaviors to adjust strategies accordingly.
• Handled media relations, coordinated press events, and developed relationships with stakeholders, successfully organizing special events and conferences.

San Juan, Puerto Rico

• Managed a team of 30+ representatives, focusing on lead generation, appointment coordination, and achieving performance metrics.
• Played a key role in recruiting, training, and evaluating employees, ensuring adherence to performance standards and goals.
• Monitored calls, reviewed applications, and validated appointments to maintain high service standards.
• Achieved a 60% increase in call volume and surpassed goals during a new product launch.

Caguas, PR

• Successfully managed a team of customer service representatives, ensuring prompt and efficient resolution of customer inquiries and issues.
• Implemented strategies to improve customer satisfaction and reduce call handling time, increasing customer retention and positive feedback.
• Led successful campaigns for clients such as TLD, Movistar, Liberty Cable, SunCom, and Triple S Salud.

Máster Internacional En Dirección De Marketing Y Desarrollo De Mercado, International Business/Trade/Commerce

Master Of Business Administration - Mba, International Marketing

Professional Certificate, Design Thinking

Gestión De La Comunicación En Europa, Communication And Media Studies, Diploma

Master, Public Relations

Bachelor, Marketing