• Facilitated API integration of the internal back office workflow tool with external WMS partner, reducing 30% of manual process, doubling the operation capacity.• Revamped the customer-facing web-app to smooth out shopping experiences through UX iterations, resulting in a 148% increase in product page traffic and 2x checkout conversion. • Liaised with cross-functional stakeholders, from management, accounting, data, sales, ops, and procurement team to shape product strategy.•… Show more • Facilitated API integration of the internal back office workflow tool with external WMS partner, reducing 30% of manual process, doubling the operation capacity.• Revamped the customer-facing web-app to smooth out shopping experiences through UX iterations, resulting in a 148% increase in product page traffic and 2x checkout conversion. • Liaised with cross-functional stakeholders, from management, accounting, data, sales, ops, and procurement team to shape product strategy.• Translated product vision into actionable user stories, and prioritising the product backlog for 30+ agile 2-week sprints.• Conducted research and analysis of user needs, including interviews, task analysis, user testing, to gather insights for continuous iteration.• Managed a remote team of designers, developers, and QA based in India and Vietnam to deliver 4 business-facing and customer-facing products from research to launch. Show less

• Designed pitching decks, including mockups and layouts, for reaching out to partners, including Kodansha, NH Foods, Quorn, Mitel• Collaborated with colleagues from London, USA, and Asia, with daily communications with the line manager based in London.• Crafted bespoke outreach physical packs for potential cold leads.

• Designed digital marketing campaigns with deliverables of EDM, banner ads, social media ads, print ads, and PR events.• Revamped UI of Raeon’s mobile site based on customer feedback.

• Designed over 300 localized typographic titles for Netflix in Hong Kong, Taiwan, and China.• Daily communications with project managers via Jira.

• Designed packaging structure ideas for FMCG, cosmetic, and F&B clients, including Williams Lea Tag.• Worked with the sales & production team coming up with new design solutions for potential clients every season.• Produced seasonal gifts in-house for marketing purposes.