Win Kwok Email & Phone Number

London, Gb

London, England, Gb

London, London, Gb

Guiding creatives and entrepreneurs on how to scale creative operations and measure the effectiveness of creative.

London, England, Gb

Vinterior is the UK’s largest vintage furniture marketplace, with over 180,000 products on the platform. Proud to have joined a business that provides value to over 1,800 independent vintage sellers✊.Joined at Seed stage to elevate creative and reposition the brand for its next growth stage. Recruited new talent/consultants to complement the team. Redeveloped brand narrative, messaging, visual identity, buyer and seller social content, and CRM following extensive customer insight research. Redefined Vinterior's curation ‘taste’ and product style strategy.Achievements✹ Fundraising (Series A): Supported Founders in presenting new brand vision to investors. Championed our collective ability to grow and execute the brand with precision and passion. Chuffed to see Vinterior successfully land Series A from brand-led investors - Active Partners (Investors in brands such as Soho House and Rapha).

London, England, Gb

Employee 1 ☝️ of an unknown start-up that became a European home design business reporting £315m (2020). IPO (2021). Learnt how to scale Brand from Seed to Series D. ✹ Brand Equity: Partnered with Founders and Board Execs in creating the blueprint of Made’s brand expression since inception. Reworked brand expression in line with growth objectives, brand tracking performance and perception challenges. ✹ Product Design: Collaborated with CEO and CTO to define the product experience from MVP to year 5 of trading (£64m, 2015). Remained hands-on product design lead until the creation of the Digital Experience Team. ✹ Campaign Marketing: Moved on to brief and produce countless national European campaigns (TV, OOH, Performance Marketing, Social, SEO, CRM, and DM). Partnered effectively with the Commercial Team to devise growth tactics, bridging this with in-house and external creative talent to create brand cut-through that supported 40% growth YOY.✹ Pan-European Creative Services: Moved on to be accountable for a substantial brand production budget and the timely delivery of 45k+ high-performing assets per annum. Privileged to grow Made’s internal creative agency from 1 to 35 passionate brand custodians - product design, creative, interior styling, content, and visual production. Oversaw the build of Made’s own internal photographic and video services team and studios which took me to Shang Hai, Vietnam and a whole lot of Tottenham Hale.

London, England, Gb

London, England, Gb

Mydeco enabled customers to search thousands of products, get inspiration, connect with interior designer pros, and visualise their choices in room planning apps. Over hauled the UX and product design of Mydeco’s suite of room planning and 3D design apps, driving towards acquisition. I was then transferred to a new start-up with the same stable investment - Made.com. Achievements✹ Acquisition - The apps were bought by a leading competitor - Floorplanner.com. Together they now form a user base of 20 million. 1 million room designs per month.

London, Greater London, Gb

Product and brand design for P&G.Learnt a lot about the layers and processes involved in mega brand, multi-agency setups.

San Francisco, Ca, Us

Product and brand design across Sainsbury’s, Estée Lauder and Nike.Humbled to learn from some of the 'best' in product design and UX.Highlights✹ Part of the e-commerce UX design team across multiple sites for Sainsbury’s. A brand transformation project to create the extra revenue to meet their yearly sales target of £17 billion. ✹ Bagging AKQA’s first national campaign for Nike.