[Interactive Digital Book Content and Experience]• Edited and crafted the copy to tailor to the targeted age group• Designed experience of various interactive digital books that feature engaging animations and sound effects to enrich the learning experience[Web Store Redesign]• Redesigned Shopify web store for a more sales-driven experience• Built brand credibility by including user-generated content, reviews and testimonials• Created different landing pages… Show more [Interactive Digital Book Content and Experience]• Edited and crafted the copy to tailor to the targeted age group• Designed experience of various interactive digital books that feature engaging animations and sound effects to enrich the learning experience[Web Store Redesign]• Redesigned Shopify web store for a more sales-driven experience• Built brand credibility by including user-generated content, reviews and testimonials• Created different landing pages specifically for the different Facebook and Instagram ads[Visual Assets and Templates for Publicity]• Designed assets for app store and social media platforms to drive app download• Crafted copy to effectively communicate the features and functions of the app[Design Thinking Workshops]• Led a workshop for children aged 8-10 on Generative AI using ChatGPT and HyperSketch and organised a mini exhibition for participants to share their concepts• Facilitated a group of students and teachers from Holy Innocents’ High School for Learning by Design: Design Thinking Workshops Show less

[Outreach and Publicity]• Led and planned content for company’s social media accounts• Crafted copies of design projects and secured multiple coverages for projects on prominent design blogs such as Yanko Design, Core77 and Designboom• Doubled company’s Instagram and LinkedIn account followers to over 1500 within a year[Insane Weekly: Bold & Good Design Sharing]• Curated design projects that align closely with company's ethos of innovation• Crafted caption for each… Show more [Outreach and Publicity]• Led and planned content for company’s social media accounts• Crafted copies of design projects and secured multiple coverages for projects on prominent design blogs such as Yanko Design, Core77 and Designboom• Doubled company’s Instagram and LinkedIn account followers to over 1500 within a year[Insane Weekly: Bold & Good Design Sharing]• Curated design projects that align closely with company's ethos of innovation• Crafted caption for each design post on Instagram to expand reach and followers[Company Get-Together]• Organised internal team update sharing and ran internal workshops for the different teams to cross-learn, to inspire, to bond and to celebrate big and small wins.[One-Stop Company Dashboard]• Created a dashboard to facilitate integration of new hires and for employees to find a compilation of important links to documents and sites that are commonly used• Crafted information in an approachable manner that reflects the company’s personality Show less

[Collaterals for Government Agencies]• Created illustrations and designed posters, booklets, banners, presentation slides and more across different stages of the design process for various government agencies such as National Library Board, National Heritage Board, Ministry of Culture, Community & Youth

[Key Visual for Student Challenge]• Worked closely with senior assistant manager to create key visuals and collaterals for a business innovation challenge• Stitched different media together to create videos as mementos for students and staffs

[Visual Assets & Summary Report]• Re-designed template for the newsletter• Illustrated iconic buildings and facilities in NUS for internal use• Worked closely with senior manager to layout and design a summary report of NUS’ environmental performance.

Managed the social media of its new brand with the design team. Designed posts and stories to drive views and followers. Created Telegram and Whatsapp stickers using brand mascots for internal use to test the reception of design. Created and edited videos for corporate communications.

Guided new designers at work. Handled telephone duties and conducted other forms of communication for events management. Designed and created websites, posters, banners, EDMs, floor plan, social media posts for events. Redesigned company’s employee ID card, business card and corporate portfolio.

Assisted Art Director with internal and client’s projects. Worked closely with a team to create campaigns for company. Designed clear and engaging graphics electronic direct mailer (EDM) and refined company’s Corporate Portfolio.

Worked closely with a team of artisans to bind books as well as to personalise paper and leather goods through hot stamping. Assisted leather crafting workshops. Aided customers with questions, needs and purchases. Cross-sold products to drive sales. Set up merchandise on sales floor. Fostered and maintained customer relationship.

Worked closely with a project team of staffs to develop concept into a working prototype. Designed clear and engaging graphics for communication purpose. Assisted in conceptual design and prototyping phase of other projects.