During my tenure as a B2B Marketing Intern at Trax Retail, I excelled in coordinating and executing various digital marketing responsibilities, with a strong emphasis on analytics and content creation. I took an active role in event planning and execution, efficiently managed leads using CRM systems and marketing automation tools, and contributed significantly to the creation of engaging content for LinkedIn. Additionally, I assisted in the development of event-specific materials and played a key role in data collection and analysis, producing detailed reports that assessed the effectiveness of marketing initiatives. This experience allowed me to hone my organizational skills and demonstrate a proficiency in data-driven decision-making and content development in a corporate setting.

My responsibilities included campaign leadership, spearheading the "Impactful Film Trilogy" marketing campaign and devising an effective marketing plan that aligns with The Speedy Foundation's mission and vision. I was assigned lead marketer responsibilities on the "LivePC/GivePC" campaign, where I created engaging visuals, wrote content with the goal of reaching new consumers, and tracked key marketing metrics. I was also assigned to create, execute, and track an up-to-date marketing plan for the foundation that outlined their goals for the future and what steps would need to be taken to accomplish them. Proficiently managing and enhancing our online presence on platforms like Facebook (Meta Business) and Instagram was another essential part of my role. I used these channels to spread awareness and engage our audience effectively throughout the course of my internship. Additionally, I utilized design tools like Canva to create visually appealing materials that capture attention and deliver key messages. Monitoring social media analytics and leveraging analytical tools to track campaign performance allowed us to make data-driven decisions and optimize our outreach efforts. I actively participated in the planning and execution of community outreach events, fostering connections and promoting mental health awareness in our local community. Finally, I implemented and maintained SEO strategies to ensure that our message reaches a broader audience, extending the impact of our campaigns. I am driven by a strong commitment to mental health advocacy and was extremely grateful to contribute my marketing expertise to a cause that truly matters.

Utilized digital marketing expertise to promote specialized benefit programs, targeting individuals at prestigious companies nationwide in both Spanish and English, as a certified insurance producer with a country-wide reach

Utilized digital marketing techniques such as SEO, social media marketing, analytic software, and content marketing to program, market, and execute activities at the University of Utah

Performed as team lead to increase profits through mixed marketing techniques, content creation, SEO, and digital marketing over span of work. Profits were dramatically increased by $5 million after construction and finalization period through such efforts