Responsible for GC lighting segment with power IC and RF (IoT) portfolio. IoT portfolio mainly focus on smart city, smart building and smart home segments. Built up the IoT (smart home) ecosystem at all levels. Not only doing the framework, but also delivering the budget through projects. Key accounts including TCP, Home Depot, Philips, Feit, L’image, Cree, Huawei…, and the key partners on IoT including Huawei, Digital China, Tritech, Arrayent…

Led a global sales and product marketing team, to promote LED lmaps and fixtures in the regions of NAM, EMEA and Asia. Key responsibilities: portfolio planning, business planning, distributor management...

Feb 2009 - Sep 2011Business Development, Product Management and Roadmap Creation. Responsibilities include own the portfolio and update the product roadmap, continuous core product & process improvement programs, contribute to the preparation of the innovation roadmap, prepare for market launch, provide regional marketing plan with confirmed business cases, orchestrate and coordinate the final upstream preparations prior to launch…Aug 2007 - Feb 2009Responsibilities include portfolio management, customer insight collection, project risk analysis, product define, and Spec update…Also works closely with the regional teams such as BD and sales team on product proposition, business plan, product approbation and product launch at each APAC regions. The challenge of the position is to correctly indicate the business model, successfully build up solid business cases and quickly launch products within a short period of time frame.

A P&L role. Responsible for a category of US$500M turnover in the perspective of Business Performance Management, Product Management, Leadership development, and drive the business with accurate market analysis and efficient product support, through projecting and also hitting the company goal such as volume, margin and so on.

Drove execution of product plan with management teams to challenging objectives, timing, quality, and cost key. Defined and regularly updates detailed product descriptions based on competitor, benchmarking, technical and customer input. Monitored market dynamics through regular customer visits, mystery shopping, active media research, industry networking, etc. Worked closely with Regional Product Management, participating in definition of technology roadmaps, to meet Market requirements and Consumer needs in APAC. Also worked closely with Sales, Marcom, Service as well as operators and distributors to ensure the success of new product introduction and launch in the region.

Responsible for the company strategy planning and execution, which includes Product Management, Marketing Communications, Consumer Development Strategy, Promotion Development Strategy, Company Functional Process etc. Based at the head office, directly led a marketing department covering Products, Marcom, Research, Retail and Sales literature. In the main while, also in charge of directing marketing & Sales personnel on product launches and promotions at the branch offices, which are channeled with all the local TV stations over the China region.

Responsible for Product Portfolio Management (Business Planning, Market Analysis, Branding Strategy), Product Life Cycle Management, Product Launch, Product Research, Competitive Analysis, and Product Definition etc, in the field of GSM market. Responsibilities mainly include Marcom Support, Sales Support, Retail Training, Technical Marketing, co-ordination between various functions including research team, marketing communications team, retail team, sales team, factory, R&D teams etc.

Responsible for Product Portfolio Management, Product Life Cycle Management, Product Launch, Product Planning, Product Positioning, and Product Training, etc, in the field of consumer product marketing. Responsibilities also include technical marketing, co-ordination between various functions including factories, sales, retail, services, order administration, marketing communications etc. Also be responsible for product post launch support and product cancellation management…

Skybus is an ISP company providing various of internet services towards both home use and office subscribers in North American and Asia market.; Responsible for Developing, Testing and Debugging driver software of voice modem.