Senior Manager, Marketing Data Science
CurrentI lead a talented global team of data scientist professionals responsible for the optimization and measurement of Allstate's digital media across the funnel.
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@allstate.com
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Winston Underwood is listed as Senior Data Science Manager || Leading the implementation of machine learning solutions to drive effective marketing strategy at Allstate, a with 501 employees, based in Columbus, Ohio, United States. AeroLeads shows a work email signal at allstate.com and a matched LinkedIn profile for Winston Underwood.
Winston Underwood previously worked as Senior Manager, Marketing Data Science at Allstate and Manager, Marketing Data Science at Allstate. Winston Underwood holds Master Of Applied Statistics - Mas, Data Science from Colorado State University.
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AeroLeads found 1 current-domain work email signal for Winston Underwood. Compare company email patterns before reaching out.
Experienced data science leader with demonstrated machine learning experience using Python, SQL, R, or whatever is needed to get the job done. Constant learner in data science methods, technologies, and best practices. Avid reader and boundlessly curious.
Listed skills include Microsoft Excel, Java, Indesign, Windows, and 21 others.
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Northbrook, Il, Us
I lead a talented global team of data scientist professionals responsible for the optimization and measurement of Allstate's digital media across the funnel.
Columbus, Ohio, Us
- Coordinate a cross-functional team of stakeholders to develop a marketing mix model to quantify our marketing impact and drive a $2m+ incrementality testing strategy for 2022- Create a model to predict the competitive landscape of the market and deploy it to AWS, allowing for better strategic decision making across marketing channels resulting in CPC efficiencies- Build a series of dashboards for executive leadership, used to better understand marketing financials
I provide consulting on lasting data solutions to local small business and non-profits.
Us
- Develop custom bidding models built from web actions and conversion activity- Automate team dashboards with data pipelines with AWS and Google Cloud saving 400+ annual team hours- Conduct A/B tests for different creative and communicate results to business stakeholders- Communicate with advertising and media agencies weekly to efficiently coordinate campaign execution
Us
- Analyze and test full population data with R to provide full coverage during audits- Create continuous monitoring dashboards in Tableau to save time spent on low-issue items- Create and lead business intelligence, Tableau, and R trainings for the office on an ongoing basis
Other employees you can reach at allstate.com. View company contacts for 501 employees →
Zachary Hefel
Colleague at AllstateSt Paul, Minnesota, United States
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Firuza Savchenko
Colleague at AllstateDallas-Fort Worth Metroplex, United States
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Ashley Ward-Singleton
Colleague at AllstateSt Petersburg, Florida, United States
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Evan Tegtmeier
Colleague at AllstateGlastonbury, Connecticut, United States
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Jennifer Ro
Colleague at AllstateSan Francisco Bay Area, United States
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Melissa Khoury
Colleague at AllstateCockeysville, Maryland, United States
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Adam Damadzic, Phd
Colleague at AllstateOverland Park, Kansas, United States
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Brian Schnopp
Colleague at AllstateMorgantown, West Virginia, United States
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Mariana Laughlin Fortier
Colleague at AllstateGreater Roanoke Area, United States
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Andrew Zirkman
Colleague at AllstateAsbury Park, New Jersey, United States
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Winston Underwood works for Allstate.
Winston Underwood is listed as Senior Data Science Manager || Leading the implementation of machine learning solutions to drive effective marketing strategy at Allstate.
AeroLeads has found 1 work email signal at @allstate.com for Winston Underwood at Allstate.
Winston Underwood is based in Columbus, Ohio, United States while working with Allstate.
Winston Underwood has worked for Allstate, Root Inc., Underwood Solutions, Nationwide, and The Wood Companies.
Winston Underwood's colleagues at Allstate include Zachary Hefel, Firuza Savchenko, Ashley Ward-Singleton, Evan Tegtmeier, and Jennifer Ro.
You can use AeroLeads to view verified contact signals for Winston Underwood at Allstate, including work email, phone, and LinkedIn data when available.
Winston Underwood holds Master Of Applied Statistics - Mas, Data Science from Colorado State University.
Winston Underwood is listed with skills including Microsoft Excel, Java, Indesign, Windows, Social Media, Public Speaking, Python, and Project Management.
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