Ascend is the largest, non-profit Pan-Asian organization for business professionals in North America with a network that spans over 60,000 senior executives, professionals, and MBA/undergraduate students

Provide strategic framework and maintain budget for seven Employee Resource Groups in multinational, multi-office setting Link. • Co-developed resource guide to equip mid-level leaders with talking points on inclusion and belonging• Spearheaded the design, marketing and execution of Ericsson’s first self-identification campaign with cross-functional input from Legal, HR Information Systems and Corporate Communications (updated employee demographic data will be used to forecast future diversity hiring/spend targets)• Created central repository for ERG data, enabling metrics-based approach to ERG success stories• Optimized active involvement of nine Executive Sponsors and twelve People Sponsors across North America• Promoted purpose-driven employee volunteerism and activated multi-year partnership platform with nonprofit partner focused on improving youth experiences in the southern sector of Dallas Link

Reframed Employee Resource Group (ERG) platform to equip future leaders and deliver unique insights to business strategy Link.• Led 42% increase in workforce participation in ERGs, including expansion to international locations.• Centralized ERG member/leader/event data using Smartsheet to support collaboration across 170 chapters.• Drafted technology specifications for innovative mobile app to track ERG engagement and recognize activity with suite of customized rewards integrated with Inclusion & Diversity investments.• Served as featured speaker at national conferences on topic of repurposing ERGs.• Contributed to corporate social responsibility initiatives, integrating Inclusion & Diversity with government relations and community outreach programs

Commercial deal design with airline partners• Provided econometric analysis for submission to government regulators (USA, European Commission, Australia) in support of American’s joint ventures with British Airways, Iberia and Finnair and Qantas• Coordinated cross-carrier growth plans leveraging new routes, new aircraft, and marketing guarantees targeted at premium consumers

Product marketing manager for world’s first and most ubiquitous frequent flyer program• Analyzed key elements of customer value proposition and recommended modifications to effectively retain the most profitable customers• Created and marketed new programs to monetize elements of frequent flyer program • Executed multi-channel campaigns across online, email, direct mail, and social media platforms, leading a team comprised of internal marketing specialists and external contractors

Provided analytical support and strategic guidance for team of six relationship managers with responsibility for $150 million in annual sales• Developed new partner frameworks to provide a broader set of tools for relationship managers• Led MBA recruiting efforts for marketing organization, identifying top talent for future leadership positions

Analyzed route-level impact of local and flow yield management strategies, seasonality effects, capacity changes, AA and Other Airline pricing actions, and changing passenger trends• Ad-hoc decision analytics for key strategic initiatives (Wright Amendment Study, Minimum Stay Study, Passenger Facility Charge Study) using SQL and MS Access• Developed new OA Forward Bookings Report - predictive intelligence based on competitor booking patterns• Oversaw revenue initiatives for Year 1 of new route expansion into mainland China market

Oversaw supplier selection and negotiation process for next-generation inflight entertainment system and maintenance service contracts• Achieved cost reduction targets of $400,000 in annual savings via lean principles, technology enhancement, station network optimization and refined inventory strategies• Built “opportunity track” for minority-, women-, and veteran-owned businesses to bolster supplier diversity

• Orchestrated a benchmarking study of technology manufacturers focused on international greenfield manufacturing• Mapped current process and made improvement recommendations for the transfer of circuit card assemblies to new manufacturing plant in Debrecen, Hungary