Beth Winters Email & Phone Number

Boston, MA, US

Santa Barbara, CA, US

Zug, CH

• Defined Market Requirements, strategy, messaging and personas for new product launch and all product solutions for Aparavi, The Data Intelligence & Automation Platform including: Know Your Data, Mergers & Acquisitions.
• Produced content and thought leadership pieces including webinars, demos, promotional videos, ebooks, whitepapers, solution briefs, blog posts, PR articles, sales cadences, competitive briefs, data sheets, and other.
• Managed marketing vendors and content contributors
• Built partnership onboarding program, defined joint value proposition and marketing plan with C-suite at partner companies, and produced partner webinars, sales decks & solution briefs

Austin, Texas, US

• Led product marketing efforts for ABM (Account Based Marketing) initiative at AI-based legal technology company for eDiscovery and deposition management solutions
• Spearheaded, researched, and created customer facing messaging and marketing content, including case studies, data sheets, info sheets, sales cadences, talking points, and Quarterly Business Reviews for AI enabled SaaS.
• Designed and implemented dashboard for sales toolkit
• Created messaging and collateral for marketing, sales enablement, client success and training teams, including Legal Dictionary and SDR Playbook explaining complex concepts in an easily digestible format

Dallas, TX, US

• Produced IoT & Mobility product marketing and training content to address $60M installed base market opportunity
• Implemented marketing dashboard to measure KPI’s and impact of training, marketing and social media initiatives on sales
• Led cross-functional design thinking, UX, sales and product groups to create online tool for portal to drive new customers
• Drafted co-marketing channel agreement increasing sales of AT&T co-branded B2B products and creating referral ecosystem
• Measured, analyzed, and addressed NPS and sales as core metrics, demonstrating benefits of stewardship and tier status

• Executed comprehensive marketing strategy including Google Ads, SEO, CRM and reactivation, resulting in 300% increase in number of new customers while decreasing marketing expenses by $30K annually, increasing revenue.
• Launched new dental practice with no customer base and implemented comprehensive marketing and management strategy, including business incorporation, doubling revenue from 1st to 2nd year
• Designed websites and created content for blogs, social media and internal marketing campaigns

• Advocated for businesses and creative professionals in general litigation, contract, estate planning and intellectual property matters, including two copyright infringement settlements for over $1 million
• Represented one company in small claims and unemployment hearings, resulting in dismissal of 90% of claims
• Managed trademark, design patent and copyright portfolios for over 100 clients, including application, registration and defense
• Crafted case documents for five cases in Federal and ten cases in District Court, contracts, cease and desist letters, legal memoranda and Digital Millennium Copyright Act (DMCA) takedown notices

Jd, Concentration In Intellectual Property

Ba, Comparative Literature, Art History & Archaeology, Visual Arts

High School Diploma

Master Of Business Administration - Mba, Product Marketing