ProSmartS goes further than being technology solutions specialist, to create a team of specialized financial experts whom can be the perfect partner to venture with to the world of investment and acquisitions in technology.

MSI is headquartered in the UK and offers professional and consultancy services to mobile operators, regulators and investors worldwide, including network evolution, spectrum harmonisation, network automation and analytics, IoT, connected living, network security, private and government networks• Recruited to lead a major overhaul of strategy and services to drive expansion.• Also acted as Financial Advisor to the Chairman of the Modern Technology Company: a telecoms and medical services provider. Led Finance and Investment divisions. • Led the organisation with 500 employees (mostly engineers) based worldwide.• Developed / implemented commercial strategy; a new business model and different / larger services portfolio.• Set-up new R&D practice to focus on Mixed Reality, Business Process Automation, Chat Bots, AI and other new technologies.• Successfully expanded the business in APAC, Europe and the Middle East (12 additional countries).• Devised / implemented new policies / procedures for Finance, HR, Logistics, Procurement and Admin across 15 countries.• Introduced new franchising /partnership model which has had a major impact on revenue / profit.• Established new Technology Division; won major Business Process Automation contract.• Standardized reporting to ensure consistency across the group and compliance with relevant reporting, stock exchange and tax authorities. Also manages reporting and taxes for APAC, Europe and the ME.• Improved branding and social media engagement.• Won major contracts, significantly increased annual revenue, turned the company from losses to profit and drove large increase in company value.

Zain ksa is a Leading publicly listed mobile operator in KSA with 12m subscribers, 2bn USD turnover and 2500 employees • Member of the Executive Management Team - led on finance and strategy.• Led finance with 120 employees. Oversaw strategy development, financial accounting, planning & budgeting, revenue assurance, fraud management, procurement, asset management, investor relations, financial reviews, evaluation of opportunities, corporate governance and financial policies.• Improved and automated finance processes to achieve better control, compliance, quality and speed.• Significantly improved cash-flow and drove financial restructuring exercises with lenders.• Successfully promoted a culture of reward, innovation, recognition and excellence.• Improved cross-functional understanding by introducing a rotation of directors through each department.• Liaised with external auditors, market authorities and solved a variety of financial reporting and compliance issues - joined with four qualifications on the external audit report and left the company with none.• Created new Fixed Assets Register which resulted in better assets custody and capitalization control, and reduced depreciation costs.• Architected solutions to optimize taxes and license fees.• Key part of team that negotiated best deal structure, commercial and payment terms for major capital expenditure. Renegotiated prices for various third-party products / services.• Approved new commercial products pricing framework; ensured sound gross margins and profitability.• Managed relationships with analysts / investors - resulted in positive and “buy” notices.

• Established new Finance & Accounting, Tax, Logistics, Procurement, Administration, HR and Legal departments across 15 countries in Africa, Asia, Europe and the Middle East. This included recruitment, training and new policies and procedures.• Played a key role in the development of new strategy and plans across all operations in 15 countries.• Re-engineered Finance; recruited new staff, rolled-out new software and streamlined processes.• Implemented appropriate corporate governance and a new legal structure to ensure transparent ownership relationships, efficient decision-making and optimal tax structure.• Monitored project profitability and enhanced profits by cost control / a new profit-sharing scheme

• Started in Dubai as Enterprise Risk Services Manager and promoted to Senior Manager, leading the Risk Services Practice in Qatar – recruited and led a team of 20 consultants providing Corporate Risk Advisory Services across the Gulf Region. Also acted as CFO for Sama Dubai (Doha’s Dubai Tower Project).• Grew the Qatar team from four to 20 consultants in one year.• Created new industry teams in Automotive, Contracting & Development, Luxury & Fashion, and Oil & Gas. Increased revenues and won 25 new accounts.

Financial Audit with a speciality on oil&gas (upstream, downstream and middle stream), SoX and IFRS organization compliance; During my work with PWC, I was managing the financial audit of Chevron, Saudi Aramco, Exxon Mobil, Eni Saipem, Petromar, Panalpina, and Global Santa Fe; Also, I covered many other industries; such as, Mining, automotive, banking, insurance and trading.