Business Director - Middle East
Current
Sep 2024 - Present
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Wissam Rayess Email & Phone Number
Business Director @ Billups, Airports and OOH expert. Helping brands strategize, plan and buy their outdoor media.
at
billups
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✓ Verified July 2026
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Profile completeness 86%
Current company
Role
Business Director @ Billups, Airports and OOH expert. Helping brands strategize, plan and buy their outdoor media.
Location
Dubai, United Arab Emirates
Company size
Who is Wissam Rayess? Overview
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Quick answer
Wissam Rayess is listed as Business Director @ Billups, Airports and OOH expert. Helping brands strategize, plan and buy their outdoor media. at billups, a with 102 employees, based in Dubai, United Arab Emirates. AeroLeads shows a matched LinkedIn profile for Wissam Rayess.
Wissam Rayess previously worked as Business Director - Middle East at Billups and Head Of Agencies & SF Divisions at Jcdecaux. Wissam Rayess holds Mba, Business Administration And Management, General from Ecole Supérieure Des Affaires.
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Profile bio
About Wissam Rayess
With over 15 years of experience in the media and marketing industry, I am passionate about delivering innovative and impactful solutions for clients across offline and digital channels. My core competencies include leadership, commercial management, local and international planning, leading strategic negotiations, contributing to pricing and business development, driving digital transformation, data analytics, yield and revenue management. I have a proven track record of managing teams and delivering results exceeding expectations. Seasoned expert in OOH & DOOH, programmatic DOOH, precision marketing, data-driven marketing, digital marketing and business strategy, programmatic advertising, performance, mobile marketing, display advertising, data & analytics, and content marketing. I hold an MBA from ESA Business School and a Masters in Management from ESCP Europe.
Current workplace
Wissam Rayess's current company
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Billups
9 roles
Wissam Rayess work experience
A career timeline built from the work history available for this profile.
Head Of Agencies & Sf Divisions
Jul 2019 - Sep 2024
Commercial Lead - Agencies Division
Jul 2018 - Sep 2024
Sales Director - Digital
Launched and positioned top 5 lifestyle and luxury websites in the region, still holding their top position (Nawa3em.com, Ra2ed.com, Gheir.com, Chababs.com, Alsabbaq.com etc..)Introduced and worked Arabic content to major global luxury brands, playing a major role in customizing their content to our region.Commercialized top local Arabic news sites (around 40 leading sites within MENA) both locally and regionally.Commercialized top international news and business sites:… Show more Launched and positioned top 5 lifestyle and luxury websites in the region, still holding their top position (Nawa3em.com, Ra2ed.com, Gheir.com, Chababs.com, Alsabbaq.com etc..)Introduced and worked Arabic content to major global luxury brands, playing a major role in customizing their content to our region.Commercialized top local Arabic news sites (around 40 leading sites within MENA) both locally and regionally.Commercialized top international news and business sites: Reuters.com, Zawya.com etc..Worked on developing and commercializing the Leading paid subscription VOD platforms in the region (OSNplay.com, OSN.com)Partnered with CCM Benchmark Group and took on their exclusive representation for the region (Journaldesfemmes.fr, hayatouki.com etc..) that got extended with Le Figaro Group (Dassault Group) in 2015 after their acquisition of CCM Benchmark in 2015.Exclusively partnered with Connected Interactive (Mastercard tier 1 data partners), one of the first and still a major programmatic technology company based in the US and Canada, specializing in programmatic ad serving, mobile attributions and remarketing, data management and affiliate marketing. One of the first to introduce mobile performance driven campaigns in the region, of which Zynga, one of the biggest mobile app gaming platforms globally (network around 600,000 apps), and introduced mobile gaming advertising to the region (programmatic display, video, and incentive ads)Built, developed and commercialized our own SSP/PMP onboarding multiple premium publishers. Show less
Jan 2016 - Jun 2018
Regional Sales Manager - Digital
Jan 2013 - Jun 2018
Advertising & Sales Manager
Worked all aspects of Ecommerce, from driving Advertising sales to the commercial use of data for better targeting, to acquiring retailers and wholesalers.Managed multiple revenue streams.
Feb 2012 - Jan 2013
Digital Country Manager
AWI Company, Head Office, Started off in 2008 in AWI Company International (leading publishing house in the MENA), working on digitizing mainly Waseet the no.1 classified newspaper.Worked with raw data of classified listings, to create different commercially viable platforms: Automotive, real estate, and a Job portal.Launched a SMEs directory having access to all companies using the classified services, as back then no one had online presence. This project got us to sign a… Show more AWI Company, Head Office, Started off in 2008 in AWI Company International (leading publishing house in the MENA), working on digitizing mainly Waseet the no.1 classified newspaper.Worked with raw data of classified listings, to create different commercially viable platforms: Automotive, real estate, and a Job portal.Launched a SMEs directory having access to all companies using the classified services, as back then no one had online presence. This project got us to sign a major partnership with Google in 2010, to access all this SME data and reflect it on their search engine.Launched and commercialized digital platforms of internationally renowned titles: Top Gear, Gala, Marie Claire Arabia etc..Launched and commercialized major news and lifestyle sites in the region: Layalina, Albalad, Albalad Francais etc..Created and launched an Ecommerce auction website with on ground activations with bids starting from 1 USD on brand new items, as the company had a huge stock of brand new items they were taking on as barter deals. Show less
Mar 2008 - Feb 2012
Relationship Manager
Jul 2007 - Mar 2008
Pre-Sales Consultant
Jun 2006 - Jul 2007
Team & coworkers
Colleagues at billups
Other employees you can reach at billups.com. View company contacts for 102 employees →
AR
Azwan Ramli
Colleague at BillupsPetaling Jaya, Selangor, Malaysia
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PR
Pamela Ross
Colleague at BillupsMontreal, Quebec, Canada
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II
Ilinca I.
Colleague at BillupsChicago, Illinois, United States
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JG
John Guevara
Colleague at BillupsToronto, Ontario, Canada
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IG
Igor Gomonov
Colleague at BillupsBelarus
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SI
Shabnam Irilian
Colleague at BillupsUnited States
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DV
Daniela Vasquez
Colleague at BillupsDenver, Colorado, United States
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MF
Maria Fernanda Llanes
Colleague at BillupsMadrid, Community Of Madrid, Spain
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AB
Aleksandar Beker
Colleague at BillupsNovi Sad, Vojvodina, Serbia
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AR
Aiesha Rooks
Colleague at BillupsSt Louis, Missouri, United States
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Azwan Ramli
Colleague at BillupsPetaling Jaya, Selangor, Malaysia
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PR
Pamela Ross
Colleague at BillupsMontreal, Quebec, Canada
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II
Ilinca I.
Colleague at BillupsChicago, Illinois, United States
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JG
John Guevara
Colleague at BillupsToronto, Ontario, Canada
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IG
Igor Gomonov
Colleague at BillupsBelarus
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SI
Shabnam Irilian
Colleague at BillupsUnited States
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DV
Daniela Vasquez
Colleague at BillupsDenver, Colorado, United States
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MF
Maria Fernanda Llanes
Colleague at BillupsMadrid, Community Of Madrid, Spain
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AB
Aleksandar Beker
Colleague at BillupsNovi Sad, Vojvodina, Serbia
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AR
Aiesha Rooks
Colleague at BillupsSt Louis, Missouri, United States
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3 education records
Wissam Rayess education
Mba, Business Administration And Management, General
Masters In Management, Business
Bs In Business Management, Business/Commerce, General
FAQ
Frequently asked questions about Wissam Rayess
Quick answers generated from the profile data available on this page.
What company does Wissam Rayess work for?
Wissam Rayess works for billups.
What is Wissam Rayess's role at billups?
Wissam Rayess is listed as Business Director @ Billups, Airports and OOH expert. Helping brands strategize, plan and buy their outdoor media. at billups.
Where is Wissam Rayess based?
Wissam Rayess is based in Dubai, United Arab Emirates while working with billups.
What companies has Wissam Rayess worked for?
Wissam Rayess has worked for Billups, Jcdecaux, Adline Media Network, Souq.Com, and Awi Company.
Who are Wissam Rayess's colleagues at billups?
Wissam Rayess's colleagues at billups include Azwan Ramli, Pamela Ross, Ilinca I., John Guevara, and Igor Gomonov.
How can I contact Wissam Rayess?
You can use AeroLeads to view verified contact signals for Wissam Rayess at billups, including work email, phone, and LinkedIn data when available.
What schools did Wissam Rayess attend?
Wissam Rayess holds Mba, Business Administration And Management, General from Ecole Supérieure Des Affaires.
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