Yunfei Wei Email & Phone Number

Tucson

• Developing deep consumer insights and competitive business intelligence through data that drives marketing innovation, which ultimately leads to creating the right experiences for clients. • Present data in a meaningful way that the Digital Marketing, Sales and other teams can effectively use.• Works with development team to build metrics/queries and consume third-party APIs/feeds.• Use Google Analytics, Facebook Analytics and other data to analyze user needs and identify and prioritize problems, pain points, and insights via analytics, behaviors, trends, conversions, funnels, etc.• Build models to gain insights on what drives performance and growth.• Create custom dashboards and reports that provide data analysis, insights and commentary for internal and external customers.• Inform and update department leadership and key stakeholders on performance and progress towards metrics• Define data testing plans and create methodologies that help the digital marketing team to iterate fast and release new features, services, etc. that if successful, can be rolled out to clients and other SV teams.• Provide feedback to Product, BI, Digital Marketing and Developer team on testing and data analysis. * Investigate data and monitor data quality. Partner closely with and provide requirements to the BI and Dev teams that can clearly be acted upon• Design and lead strategic research projects involving methodology development, analysis, strategic recommendations and presentation of findings to department and senior leadership

Tucson, Arizona Area

• Assist the Director of MIS department, Dr. William.T.Neumann• Cooperate with 60 preceptors and Undergrad TAs to compile 1600 students’ grade• Responsible for students’ grade appeal and partial credit to • Managed a class of 1500 students by scheduling preceptors, answering their queries and regular support

City Of Industry, La

• Analyzed customer behavior and transaction records using Spark & Python to profile purchasing model• Designed a new recommendation system that increased the purchase of recommended items by 46%• Guided the sale strategy by reporting the most purchased item through Tableau & Gephi Visualizations

Shanghai

• Successfully led a small group of Garment Technologists, Garment Merchandisers, and Assistants• Nurtured enduring corporate relationship with brand buyers, fabric suppliers, and garment factories• Maintained garment cost and quality standards by gauging the lead time of sample fabric & garments

Shanghai

• Youngest Senior Fabric Technologist of the group to lead a team of fabric technologists• Analyzed and explored requirements from the UK designers to source the fabric from G20 countries• Performed a vendor analysis to allocate the contract and the quote to the best cost-quality supplier• Confirmed the potential orders with suppliers for continued business of fabric development: Ensured the color and pattern category of fabrics based on data analysis Predicated stock quantity and fabric lead time with suppliers to determine the inspection date Coordinated to supply the requirement specifications to sample room for making archetype Coordinated with the testing team for quality assurance of the archetype fabric’s color & durability Negotiated and prepared a proposal for the fabric price and payment method for the suppliers• Processed the orders post the confirmation: Approved shipments after coordinating with the Quality Control team for bulk inspection Liaised between the garment factories and suppliers to handle quality issue post inspection Determined to postpone the shipment with/without compensation or the cancelation of the order Negotiated with the suppliers and the garment factories to resolve in-house bulk quality issues

Master, Management Information System

Master Of Marketing, Marketing, 4.0

Bachelor Of Engineering, Fabric Testing And Business, 3.5

Activities and Societies: 02/2010-06/2011 Science Shop of the School of Textile， Donghua University Minster 09/2009-06/2010 Science &.