Yunfei Wei Email & Phone Number

Tucson

• Developing deep consumer insights and competitive business intelligence through data that drives marketing innovation, which ultimately leads to creating the right experiences for clients.
• Present data in a meaningful way that the Digital Marketing, Sales and other teams can effectively use.
• Works with development team to build metrics/queries and consume third-party APIs/feeds.
• Use Google Analytics, Facebook Analytics and other data to analyze user needs and identify and prioritize problems, pain points, and insights via analytics, behaviors, trends, conversions, funnels, etc.
• Build models to gain insights on what drives performance and growth.
• Create custom dashboards and reports that provide data analysis, insights and commentary for internal and external customers.

Tucson, Arizona Area

• Assist the Director of MIS department, Dr. William.T.Neumann
• Cooperate with 60 preceptors and Undergrad TAs to compile 1600 students’ grade
• Responsible for students’ grade appeal and partial credit to
• Managed a class of 1500 students by scheduling preceptors, answering their queries and regular support

City Of Industry, LA

• Analyzed customer behavior and transaction records using Spark & Python to profile purchasing model
• Designed a new recommendation system that increased the purchase of recommended items by 46%
• Guided the sale strategy by reporting the most purchased item through Tableau & Gephi Visualizations

Shanghai

• Successfully led a small group of Garment Technologists, Garment Merchandisers, and Assistants
• Nurtured enduring corporate relationship with brand buyers, fabric suppliers, and garment factories
• Maintained garment cost and quality standards by gauging the lead time of sample fabric & garments

Shanghai

• Youngest Senior Fabric Technologist of the group to lead a team of fabric technologists
• Analyzed and explored requirements from the UK designers to source the fabric from G20 countries
• Performed a vendor analysis to allocate the contract and the quote to the best cost-quality supplier
• Confirmed the potential orders with suppliers for continued business of fabric development: Ensured the color and pattern category of fabrics based on data analysis Predicated stock quantity and fabric lead time with.
• Processed the orders post the confirmation: Approved shipments after coordinating with the Quality Control team for bulk inspection Liaised between the garment factories and suppliers to handle quality issue post.

Master, Management Information System

Master Of Marketing, Marketing, 4.0

Bachelor Of Engineering, Fabric Testing And Business, 3.5

Activities and Societies: 02/2010-06/2011 Science Shop of the School of Textile， Donghua University Minster 09/2009-06/2010 Science &.