Joe Cunningham Email & Phone Number

Developed and documented database procedures, data hygiene, and data governance standards to increase data quality. Updated and organized visuals across multiple systems and processes for better inter-departmental communication.

Leading the Data Management team with firm focus on data governance and master data management. Oversee and improve the flow of data between multiple systems with focus of direct marketing and reporting.

Primarily responsible for maintaining and improving the database of record for the Alzheimer's Association for impact on direct marketing segmentation and reporting.

Chicago, Illinois, United States

Lead internal surveying of volunteers and security officers to highlight top visitor interests and concerns. Analyzed data to highlight problem areas, suggest process changes and raise awareness of frequently asked questions.

Greater Atlanta Area

Subject matter expert on product offering, business processes, data collection/storage, and existing reports. Through advanced business knowledge, recommended business process improvements, where appropriate. Worked closely with development to create product designs and document technical specifications. Communicate regularly with senior team members regarding task or project status.

Atlanta, Georgia

Worked with Porsche AG to create a customer journey touchpoint map highlighting engagement opportunities of Porsche of current and potential customers. Acted as internal consultant between departments to outline goals, timeline, scope and budgets of projects to implement changes within projects/products for increase customer experience. Oversaw both creative and data for Christophorus magazine rider and new Porsche quarterly mailer reaching 100,000 new vehicle prospects.

Atlanta, Georgia

Lead continued communication projects including sun visor brochures, Christophorus magazine, and Porsche Offline Newsletter pilot to further and enhance the Porsche customer experience. Streamlined inventory management process for more transparency. Managed vendors supporting the CRM department.

• On location problem solving and grassroots marketing resulting in 700+ hours of event support• Prepared remote details, event supplies, and promotional items in accordance with scheduled event requirements • Engaged audiences during live events and remotes ranging from weekend festivals to on-location live radio broadcasts

• Increased exposure for students to collegiate personnel totaling nearly 30% invitation and 100% acceptance • Totaled over $260,000 in scholarships for students through academic/athletic scholarship videos• Created documentary style short films used for advertising, awareness and fundraising• Utilized Apple Final Cut Suite: focusing on Final Cut, Motion, Soundtrack, Compression• Photographed special events for clients ranging from private parties to corporate promotions

Cecil B. Day School Of Hospitality

• Created Best Practice manuals for student run events• Rebranded largest department event to incorporate new vision and increased growth• Taught key project management objectives to several classes within Robinson College of Business program

• Primary support for Market Research Manager within Product Planning Committee • Analyzed sales data and customer demographics for all Porsche segments from 1997 to 2007• Organized monthly sales reports for distribution throughout PCNA and PAG• Devised possible marketing methods for future Porsche campaigns• Built virtual display models for online configurator to best showcase optional Porsche equipment

• Acted as liaison between show management and GWCC departments to address client requests and venue mandates• Examined floor plans for best egress, ingress, and regress to ensure all life safety guidelines are in compliance• Coordinated with meeting planners, general service contractors and other vendors to ensure a successful show

• Supported Product Manager with the collection, reporting and analysis of Tequipment and Exclusive sales• Developed multiple presentations for department managers, including examination of Fortune 500 company brand strategy for executive-level analysis at PAG• Compiled and evaluated research for feasibility study on luxury automotive interior options• Constructed and assisted in creation of nationally distributed Tequipment Installation Spreadsheet for efficient inter-department… Show more • Supported Product Manager with the collection, reporting and analysis of Tequipment and Exclusive sales• Developed multiple presentations for department managers, including examination of Fortune 500 company brand strategy for executive-level analysis at PAG• Compiled and evaluated research for feasibility study on luxury automotive interior options• Constructed and assisted in creation of nationally distributed Tequipment Installation Spreadsheet for efficient inter-department communication between Dealer Parts and Service Managers• Managed test fleet inventory of Porsche models and competitors for Product Planning Committee Show less

Sandy Springs, Georgia

Created and implemented new marketing strategy including radio, print, digital and ground roots promotions. Ensured dealership compliance to all Scion Sales Process protocols through monthly educational series.

Athens, Georgia

• Headed a 12 person sales staff implementing strict Scion Sales Process focusing on customer satisfaction• Continued education of staff by monthly product and service educational events

Certificate In Business Analytics, Predictive Analytics

Masters Of Business Administration, Marketing And Managerial Sciences

Marketing Research Customer Relationship Management Product and Brand Management

Bachelor Of Business Administration (Bba), Marketing

Education record