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Data Manager and Customer Experience professional. Data Storyteller and Sleuth. Championed data strategy and governance with focus of recency, relevancy, and accuracy. Documented constituent touchpoints throughout customer lifecycle and analyzed strategy for marketing segmentation.
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Director, Crm Campaign And Data ManagementAlzheimer'S Association® Jan 2021 - Dec 2022Developed and documented database procedures, data hygiene, and data governance standards to increase data quality. Updated and organized visuals across multiple systems and processes for better inter-departmental communication. -
Interim Director, Data ManagementAlzheimer'S Association® Jan 2020 - Dec 2020Leading the Data Management team with firm focus on data governance and master data management. Oversee and improve the flow of data between multiple systems with focus of direct marketing and reporting.
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Associate Director, Campaign ManagementAlzheimer'S Association® Sep 2015 - Dec 2019Primarily responsible for maintaining and improving the database of record for the Alzheimer's Association for impact on direct marketing segmentation and reporting.
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Volunteer/ConsultantThe Art Institute Of Chicago Sep 2014 - Apr 2015Chicago, Illinois, United StatesLead internal surveying of volunteers and security officers to highlight top visitor interests and concerns. Analyzed data to highlight problem areas, suggest process changes and raise awareness of frequently asked questions. -
Advanced Business AnalystTurner Broadcasting System Sep 2013 - May 2014Greater Atlanta AreaSubject matter expert on product offering, business processes, data collection/storage, and existing reports. Through advanced business knowledge, recommended business process improvements, where appropriate. Worked closely with development to create product designs and document technical specifications. Communicate regularly with senior team members regarding task or project status. -
Customer Experience ManagerPorsche Cars North America Nov 2012 - Aug 2013Atlanta, GeorgiaWorked with Porsche AG to create a customer journey touchpoint map highlighting engagement opportunities of Porsche of current and potential customers. Acted as internal consultant between departments to outline goals, timeline, scope and budgets of projects to implement changes within projects/products for increase customer experience. Oversaw both creative and data for Christophorus magazine rider and new Porsche quarterly mailer reaching 100,000 new vehicle prospects. -
Customer Relationship Management ContractorPorsche Apr 2012 - Nov 2012Atlanta, GeorgiaLead continued communication projects including sun visor brochures, Christophorus magazine, and Porsche Offline Newsletter pilot to further and enhance the Porsche customer experience. Streamlined inventory management process for more transparency. Managed vendors supporting the CRM department.
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Remote CoordinatorCox Media Group Oct 2005 - Oct 2012• On location problem solving and grassroots marketing resulting in 700+ hours of event support• Prepared remote details, event supplies, and promotional items in accordance with scheduled event requirements • Engaged audiences during live events and remotes ranging from weekend festivals to on-location live radio broadcasts -
OwnerScouthub Sports Feb 2009 - Jun 2012• Increased exposure for students to collegiate personnel totaling nearly 30% invitation and 100% acceptance • Totaled over $260,000 in scholarships for students through academic/athletic scholarship videos• Created documentary style short films used for advertising, awareness and fundraising• Utilized Apple Final Cut Suite: focusing on Final Cut, Motion, Soundtrack, Compression• Photographed special events for clients ranging from private parties to corporate promotions
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Graduate Research AssistantGeorgia State University Jan 2011 - Apr 2012Cecil B. Day School Of Hospitality• Created Best Practice manuals for student run events• Rebranded largest department event to incorporate new vision and increased growth• Taught key project management objectives to several classes within Robinson College of Business program -
Market Research ContractorPorsche Jan 2008 - Apr 2008• Primary support for Market Research Manager within Product Planning Committee • Analyzed sales data and customer demographics for all Porsche segments from 1997 to 2007• Organized monthly sales reports for distribution throughout PCNA and PAG• Devised possible marketing methods for future Porsche campaigns• Built virtual display models for online configurator to best showcase optional Porsche equipment
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Event Services InternGeorgia World Congress Center Sep 2007 - Jan 2008• Acted as liaison between show management and GWCC departments to address client requests and venue mandates• Examined floor plans for best egress, ingress, and regress to ensure all life safety guidelines are in compliance• Coordinated with meeting planners, general service contractors and other vendors to ensure a successful show -
Product Planning Marketing InternPorsche Mar 2007 - Sep 2007• Supported Product Manager with the collection, reporting and analysis of Tequipment and Exclusive sales• Developed multiple presentations for department managers, including examination of Fortune 500 company brand strategy for executive-level analysis at PAG• Compiled and evaluated research for feasibility study on luxury automotive interior options• Constructed and assisted in creation of nationally distributed Tequipment Installation Spreadsheet for efficient inter-department… Show more • Supported Product Manager with the collection, reporting and analysis of Tequipment and Exclusive sales• Developed multiple presentations for department managers, including examination of Fortune 500 company brand strategy for executive-level analysis at PAG• Compiled and evaluated research for feasibility study on luxury automotive interior options• Constructed and assisted in creation of nationally distributed Tequipment Installation Spreadsheet for efficient inter-department communication between Dealer Parts and Service Managers• Managed test fleet inventory of Porsche models and competitors for Product Planning Committee Show less
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Scion Marketing ManagerSandy Springs Toyota Scion Mar 2005 - Sep 2005Sandy Springs, GeorgiaCreated and implemented new marketing strategy including radio, print, digital and ground roots promotions. Ensured dealership compliance to all Scion Sales Process protocols through monthly educational series.
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Scion ManagerHeyward Allen Toyota Scion Jul 2003 - Dec 2004Athens, Georgia• Headed a 12 person sales staff implementing strict Scion Sales Process focusing on customer satisfaction• Continued education of staff by monthly product and service educational events
Joe Cunningham Skills
Joe Cunningham Education Details
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Predictive Analytics -
Marketing And Managerial Sciences
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Marketing
Frequently Asked Questions about Joe Cunningham
What is Joe Cunningham's role at the current company?
Joe Cunningham's current role is Previous Director, CRM Campaign and Data Management at Alzheimer's Association.
What is Joe Cunningham's email address?
Joe Cunningham's email address is jo****@****ner.com
What is Joe Cunningham's direct phone number?
Joe Cunningham's direct phone number is +1 312-335*****
What schools did Joe Cunningham attend?
Joe Cunningham attended Northwestern University, Georgia State University, Georgia State University, Georgia Southern University.
What are some of Joe Cunningham's interests?
Joe Cunningham has interest in Kayaking, Motorsports, Hiking, Running, Tennis, Digital Photography, Arts And Culture.
What skills is Joe Cunningham known for?
Joe Cunningham has skills like Marketing, Advertising, Crm, Marketing Strategy, Event Planning, Event Management, Management, Social Media, Sales, Market Research, Brand Management, Marketing Research.
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Joe Cunningham
Colorado Springs, Co3discovermygoodwill.org, rocketmail.com, floridarent.com4 +171963XXXXX
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Joe Cunningham
Founder Of Technical Arts Center | Hvac Hall Of Fame Inductee | Industry Leader In Hvac Training & Education | Pioneering Hands-On, Real-World Programs | Multi-Award Winning Hvac ExpertStonewall, La3verizon.net, hotmail.com, gte.net11 +131828XXXXX
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