Jeff Larue Email & Phone Number

Florida, United States

Lake Mary, Fl

Accomplished the total conversion of the company’s website serving as the technical lead and information architect while on a tight deadline. Worked with the creative department to design a compelling, easy to navigate, and mobile ready website. Act as administrator for site maintenance and security as well as serving as content strategist. Act as security lead and Payment Card Industry (PCI) consultant within MGI and with clients. Responsible for researching changes in standards from year-to-year and working with the corporate security director to maintain compliance. Researched, compared, and analyzed different CRM and ERP systems. Recommended and assisted with implementation of Microsoft Dynamics 2011 that I later integrated with our marketing automation system. Analyzed and mapped business process workflows for efficiencies. Researched, compared, and analyzed different marketing automation platform for use with MGI and as possible new solution for clients. Recommended and implemented the Act-On platform with MGI’s website which controlled and tracked form-fills and resource downloads. Continued to serve as marketing automation strategist and administrator for Act-On. Researched and analyzed the impact of Canada’s Anti-Spam Law (CASL) on MGI’s email operations and processes. Partnered with the eBusiness Manager to create the modified workflows to accommodate for dual compliance levels between CAN-SPAM and CASL legislation. Became the technical adviser for explaining CASL email compliance within MGI. All the above assignments were successfully completed while continuing all the duties of “Director of Technology” listed below.

Lake Mary, Fl

Managed Network Administration personnel and operations. Acted as primary network administrator, troubleshooting systems, performing and maintaining backups for the Florida branch of MGI. Collaborated with corporate lawyers to review contracts and service agreements with outside technology services in order to protect MGI’s interest. Project lead for the web environment system rebuild and launch. Converted old, silo’ed web servers into a small web farm. The web environment hosts majority landing pages and payment gateways for MGI’s clients. Corporate technical liaison for MGI. Job that covers all communications and requests involving corporate services and managed systems. Technical adviser for Account Services and eBusiness Department. Worked with clients to formalize solutions that involved data communication and integration between their systems and ours. Principle technology lead and strategist in developing new solution and services for clients.

Lake Mary, Fl

Managed a small team of highly skilled, technical staff to create and launch complex, integrated digital marketing campaigns. Created the email production processes and procedures to better integrate within MGI’s existing production systems. Overhauled the estimations and invoicing procedures, restructured and created the eBusiness pricing model, and created forecast and profitability reports. Oversaw the construction and development of the marketing tracking and automation system used to launch email and landing page campaigns in MGI. Worked with a team of project managers, application developers, and data analysts to create framework that would meet MGI’s digital marketing needs. Researched CAN-SPAM laws and standards and directed the compliance built into the email workflow and procedures. Became the technical adviser for explaining CAN-SPAM email compliance within MGI.

Lake Mary, Fl

Led and managed a highly agile and skilled team of application and data developers in creating many specialized marketing solutions. A few of the bigger projects this team accomplished:Architected a platform for managing the different stages in a lead’s lifecycle. A combination of systems designed and built to help import and maintain marketing and lead data that was used with data overlays for scoring and segmenting records for integrated marketing campaigns developed for clients.Created an OLAP cube for a well-known client in the spa industry. The project had us import data from all the client’s POS systems in each brick and mortar, combine their online sales, into a multi-dimensional analytical database. Microsoft Analysis Services, ProClarity, and Excel were used to analyze the data and for generating reports. Developed and implemented marketing platform that could track lead activity and conversions through landing pages, emails, and direct mail. A data match-back component was added to help further identify conversion within client data. The platform was used to generate client reports and substantiate performance pricing.Developed a platform that would incorporate an advance lead scoring system, guest invite and reservation tracking, conversion tracking, credit card processing from remote dinner locations for land developer of vacation, second and retirement home communities. The base of this platform was architected, programmed and launched in just four days and continued to run successfully for months while deploying updates and improvements weekly.

Lake Mary, Fl

Architect and developer of the marketing database used for tracking, segmenting, and reporting for marketing campaigns and efforts. Created the processes and workflow for list loading and record match-consolidation in order to maintain a master record database by client.Developed and created micro-sites and landing pages for marketing campaigns that tracked inbound channels and form submits. Developed the technical production process for creating and posting sites and report generation methods used internally to refine marketing campaigns.Technical lead and liaison with clients for integration projects and new marketing solutions involving integrated platforms, systems, and concepts.

Lake Mary, Fl

Designed and created a modular browser-based order entry application for processing returned mail, entry cards, or other physical records into a usable data table. The admiration portion allowed for cost analysis reporting, user and temp worker management and project control.Created working B2B and B2C demonstration sites in an IIS/ASP environment that used front- and back-end systems with current print products and solutions.Technical liaison and data architect for the company’s web print solution.Developed workflow and processes that added more complex list processing methods like match consolidation and data overlays.

Lake Mary, Fl

Designed and programmed a time clock and tracking system used by the entire production plant. Backend tools allowed for the management of both hourly and salary workers, over- and under-time warnings reports, and operational analysis by project and work area.Built dynamic marketing websites in IIS/ASP environments.Developed and created the process and workflow to allow for relational data in an XML schema to enhance client data processing capabilities.

Bachelor Of Business Administration - Bba, Business, Management, Marketing, And Related Support Services

Associate Degree In Business, Business Administration And Management, General