Walter Reynolds Email and Phone Number

• Responsible for the full production of motion-graphic videos from script writing, animation plan, illustration development, animation, editing, voice-over, sound editing, captioning and final production using Adobe After Effects, Audition, Illustrator, Photoshop, and Premier Pro.• Produce and/or edit video testimonials from our largest client and others to encourage adoption of our services using Adobe Premier Pro, Illustrator and After Effects. • Manage and monitor our division branding as it develops and evolves in relation to our 'parent' company's separate brand. Included three simultaneous company brand iterations with collateral and presentations due to legacy sales team structures.• Generate JavaScript for Dynamic Number Insertion (DNI) of call tracking numbers and content insertion to convert client site pages into relevant landing pages for search campaigns.• Utilized knowledge of HTML, Google Analytics and Google Tag Manager to troubleshoot tracking issues for the search team ensuring strong program performance for our clients.• Collaborate with campaign managers, sales, and analytics teams to determine program strategy and optimize creative for maximum performance. • Design and optimize client ads and images for Facebook (FB) campaigns and Image and Responsive ads for Google Display Network (GDN). • Provide creative design for expandable in-app mobile display banners along with an online ad preview page that allows clients to understand expandable ad functionality. • Develop brand compliant creative and templated advertising for SERVPRO and 12+ Neighborly home services brands. Marketing our solutions to them via collateral, presentations, email blasts, videos, microsites, and tradeshow booths. • Design large 20x30 and 20x20 tradeshow booths complete with video, live activity score boards, and 3D mockups using Adobe Dimension and Illustrator.

• Expanded team’s capabilities to motion graphics/video production including marketing videos, product demo and some fun internal videos. • Developed a series of solution focused microsites to collect leads via targeted SEO with new SEM/SEO product team. • Established templated HTML5 display ads that included six corporate approved concepts due to a growing number of Allstate agents participating in the online display products.• Generated dynamic HTML5 display ads using JSON data allowing hundreds of campaigns to be created on demand by fulfillment team.• Constructed metro-level landing pages for American Family Insurance that dynamically loaded participating agents onto pages.• Upgraded outdated Excel spreadsheet project tracking to a SharePoint list ticketing system. • Appointed as Berry Network Intranet site administrator due to the ability to problem-solve, learn technology and assist other internal teams.• Volunteered to develop an InfoPath form for the growing digital team allowing them to manage, assign, track and communicate with all stakeholders.• Contributed time and skills to assist parent company with overflow projects such as brochures, motion-graphic video creation and editing, booth art, presentations and collateral.

• Enthusiastically tasked with rebranding Berry Network since no longer connected to The Berry Company.• Redesigned berrynetwork.com and berrylink.com (client online program management tool).• Converted printed newsletter to award-winning e-newsletter. • Developed branded social media graphics and profile photos of all employees as participation in social media was encouraged. • Managed rollout of new direct mail product offering with dozens of template designs for primary client verticals. • Generated branding for internal initiative including producing a series of daily voice mail messages pushed to employees’ voicemail boxes. • Identified a need to promote the expanded role and capabilities internally to nearly 200 employees. • Established a creative services sub-brand called CMG – Creative Marketing Group, promoting our services with brochures, department open houses, a project gallery space and email messaging.

• Grew creative department from one to four designers. • Pitched new creative concepts to National Clients such as Atlas, Safelite, Roto-Rooter, AT&T, Cingular, Kawasaki and more. • Developed, with Senior Art Director, a Creative Analysis (brief) process called Berry AdVantage (later Berry AdMax) to ensure concepts “Attract Attention”, “Create Interest”, “Answer a Need” and “Stimulate Action”. • Devised a four-day ad design training program including hands on activities used to train ad production teams.• Trained a team of sales executives and graphic designers on effective ad design at NTT in Tokyo, Japan for international consulting contract. • Designed Berry Network marketing materials such as collateral, presentations, advertisements, unique packaging for RFP responses, business cards, stationary, tradeshow displays and more.

• Elevated the design quality and effectiveness of print Yellow Pages advertising for national brands. • Collaborated with sales teams to determine client needs and develop eye-catching graphics, creative headlines and differentiating ad copy. • Worked with client branding guidelines for brand compliance and consistency. • Translated design to multiple ad sizes to ensure design integrity and appropriate content for eventual ad production templates. • Initiated project tracking with Excel spreadsheet. • Produced static banner ads and later animated banner ads using Flash for top clients like Meineke and Rite Aid.• Constructed unique tabletop signs and displays for tradeshows along with in-house custom pocket folders and collateral.

• Led first shift design team increasing the quality of Yellow Pages print ads. • Coached team members on design quality and problem solving.• Designed several internal logos for sales contests, departments and yearly sales slogans alongside designing directory covers and tabs. • Helped with the resolution of ad queries and troubleshooting technical issues.

• Managed second shift team of 8-12 production designers responsible for creating and updating tens of thousands of Yellow Pages print ads per year. • Voluntarily took on internal newsletter design and elevated the design and production value keeping within very limited budget. • Improved artwork scanning process to save time and increase quality. • Coached employees on software shortcuts and best practices. • Encouraged team cooperation with “Tip of the Week” program.• Evaluated and identified under-utilized employees resulting in their promotion and greatly increased job satisfaction.

• Supervised creative team of 15 designers across two shifts and two locations.• Responsible for 21 hard deadlines each week plus additional marketing and branding projects including ad hoc contracted projects. • Consolidated designers in multiple satellite offices to one centrally located design team to increase efficiency and quality. • Spearheaded transition from laser printed color separations to digital transmission of ads to offsite printing facility. • Developed a font of logos to improve “Classifieds” production and accuracy. • Identified and implemented electronic pagination software for more efficient newspaper planning and production.