Competitive Communications provide consulting support services for Brand Strategy, Marketing Communications, Packaging Graphic Supervision, and Business Development Solutions for companies like yours - Professional services that help enable your brand promise both trusted and profitable. . .• Big Picture Competitor - Creative developer and producer of scores of communications initiatives to impact corporate and product Brand Identity, Advertising, and Promotion, Package… Show more Competitive Communications provide consulting support services for Brand Strategy, Marketing Communications, Packaging Graphic Supervision, and Business Development Solutions for companies like yours - Professional services that help enable your brand promise both trusted and profitable. . .• Big Picture Competitor - Creative developer and producer of scores of communications initiatives to impact corporate and product Brand Identity, Advertising, and Promotion, Package Design Strategy, Prepress Graphics, Corporate Events, Publications, and Project Management.• Integrated Marketing Technology - Crafted messaging digitally targeted to maximize audience reach - Together we stake a brand forward position to generate sales results.• Articulate Writer and Creative Director - Well experienced with a well tuned sense of visual composition, color, sound design, and audience context.• Business Development/Management - Centered on thorough product knowledge, advancing client vision, and innovative resource management to grow brands and profits for the long haul. • Client Service Believer – Reliable and consistent client service is the key to profitable and lasting business relationships. Show less

Prairie Farms brand equity is built upon an 85 year legacy of quality. Highly regarded for consistently high-quality products and service, the corporate diary foods portfolio includes fluid and cultured diary, butters, cheeses, ice cream, novelties and beverages.I was hired by the CEO to develop a newly created position to "Help get our name out there." As a result, I successfully positioned Prairie Farms as the flagship brand (both company and products), by writing and producing effective… Show more Prairie Farms brand equity is built upon an 85 year legacy of quality. Highly regarded for consistently high-quality products and service, the corporate diary foods portfolio includes fluid and cultured diary, butters, cheeses, ice cream, novelties and beverages.I was hired by the CEO to develop a newly created position to "Help get our name out there." As a result, I successfully positioned Prairie Farms as the flagship brand (both company and products), by writing and producing effective advertising, promotion, and integrated marketing communications - Helping drive business growth, consumer awareness and sales. Over my course of twenty-four years with the dairy, through aggressive M&A and key account sales strategies, Prairie Farms is one of America’s premier dairy food manufacturers - With well over thirty-five operating plants, and annual sales have doubled from $709 M to +$1.5 B. Show less

Montgomery Business Communications provided professional services to develop and integrate marketing programs to grow brand awareness and sales. MBC encouraged client objectives, analyzed the competitive terrain and target audience. We recommended creative direction, message tactics, and media — Then produced hard-working program support in tune with budget and staffing considerations. MBC evolved with two principal clients, Busch Creative Services, and Prairie Farms Dairy. The CEO… Show more Montgomery Business Communications provided professional services to develop and integrate marketing programs to grow brand awareness and sales. MBC encouraged client objectives, analyzed the competitive terrain and target audience. We recommended creative direction, message tactics, and media — Then produced hard-working program support in tune with budget and staffing considerations. MBC evolved with two principal clients, Busch Creative Services, and Prairie Farms Dairy. The CEO of Prairie Farms invited me to join the management team as the first corporate Director of Advertising and Promotion - At that time, to help position and leverage the largely untold brand story of this legacy dairy cooperative.(See attached descriptions of selected MBC projects) Show less

As Marketing Director with consumer food products manufacturer, The Milnot Company (Now owned by Faribault Foods), I reported to the CEO, and managed flagship brand, Milnot® evaporated milk, Dairy Sweet® brand of sweetened condensed milk, and Chilli Man® brand chili.I developed planning and budgets for three consumer retail food product brands.This included advertising agency and vendor support services for brand advertising and promotions consumer and brand research, creative and… Show more As Marketing Director with consumer food products manufacturer, The Milnot Company (Now owned by Faribault Foods), I reported to the CEO, and managed flagship brand, Milnot® evaporated milk, Dairy Sweet® brand of sweetened condensed milk, and Chilli Man® brand chili.I developed planning and budgets for three consumer retail food product brands.This included advertising agency and vendor support services for brand advertising and promotions consumer and brand research, creative and production, strategic package design, media placements, trade, and consumer merchandising programs.My key achievements were to improve the competitive edge for two mature retail brands by repositioning inherent product attributes for Milnot® Evaporated Milk (Cholesterol-Free), and Chilli Man® Chili (2-Time World Champion). Line extension opportunities resulted along with renewed category viability.(See attached selected project descriptions as Marketing Director with The Milnot Company) Show less

A Chicago based corporate meetings and events production company, McRand key accounts included heavy ag/construction equipment companies. Our team specialized in support programs for newly merged brands and product lines. We created spectacular meeting environments, large-scale field demonstrations, and hospitality events throughout the U.S. for firms such as J.I. Case, International Harvester, Allis-Chalmers, and Fiat.Producing corporate meetings and events take a blend of creative and… Show more A Chicago based corporate meetings and events production company, McRand key accounts included heavy ag/construction equipment companies. Our team specialized in support programs for newly merged brands and product lines. We created spectacular meeting environments, large-scale field demonstrations, and hospitality events throughout the U.S. for firms such as J.I. Case, International Harvester, Allis-Chalmers, and Fiat.Producing corporate meetings and events take a blend of creative and organizational skills. Success demands attentive client interaction to plan and negotiate destination properties; and in turn to manage food and beverage, transportation and entertainment logistics. I focused on adding value by anticipating client needs in fluid situations.(See attached selected project descriptions as Senior Events Planner with McRand, Inc.) Show less

Seven-Up (7UP®) brands are now owned by Keurig Dr Pepper Inc.My marketing and communications career started as a Writer and Producer of field sales and franchise support programs with The Seven-Up Company in St. Louis. Newly acquired by Philip Morris, Inc., Seven-Up was a great opportunity to join a major corporate push to realign the national soft drink mainstream. Our mission was to reinvent the national soft drink industry with marketing segmentation strategies borrowed from sister… Show more Seven-Up (7UP®) brands are now owned by Keurig Dr Pepper Inc.My marketing and communications career started as a Writer and Producer of field sales and franchise support programs with The Seven-Up Company in St. Louis. Newly acquired by Philip Morris, Inc., Seven-Up was a great opportunity to join a major corporate push to realign the national soft drink mainstream. Our mission was to reinvent the national soft drink industry with marketing segmentation strategies borrowed from sister company, Miller Brewing. Although success for brand initiatives would remain elusive, the intensity of this early experience gave me valuable insights that I have optimized throughout my career.My key achievements with Seven-Up included:• Wrote and produced sales presentation media to leverage franchise bottler and retailer share-of-mind for 7UP® and Diet 7UP® brand initiatives.• Developed multi-media sales presentations for national 7UP® and Diet 7UP® brand advertising campaigns and consumer promotion events.• Sales Training - Produced instructional training and development media to support an aggressive marketplace reposition that doubled the Seven-Up USA field sales force.• Served as managing producer for many full-scale national sales meetings.• Edited and published 7UP® Frontline, a monthly newsletter highlighting field sales achievements.(See attached selected project descriptions as Writer / Producer with The Seven-Up Company) Show less