William Maurillo Email & Phone Number

New York, New York, United States

• Oversee the strategic development and execution of all marketing initiatives to strengthen the brand’s voice and presence.• Manage and optimize digital marketing campaigns, including paid search, social media, email marketing, and content strategy.• Build and maintain partnerships with influencers, media outlets, and industry partners.• Collaborate with sales, product, and design teams to align marketing efforts with business objectives and product launches.• Drive and manage collaborations with other brands, ensuring synergy in co-branded marketing efforts and joint campaigns.• Plan and execute events such as product demos, trade shows, and community engagement activities.

New York City Metropolitan Area

• Generated qualified leads through consumer awareness, back-end research, and industry understanding.• Built/managed sales pipeline via client and budget management and attention to company objectives.• Drove license/partnership/collaboration deals utilizing practiced knowledge of financial modeling, legal structure, and greater brand goals and positioning.• Secured/coordinated strategic meetings with top-level retail partners to drive placement in top accounts across brand portfolio.

New York, New York, United States

• Led client meetings to develop key placement for brands in expanded categories.• Optimized internal processes to create deal flow efficiency to support team pipeline budget.• Led categorical development with brand and collaboration teams.

New York City Metropolitan Area

• Researched and developed leads for categorical licensing agreements.• Supported licensing agreement deal flow through brand, legal, and finance departments.• Connected with brand leads on new opportunities with existing clients and partners.• Ideated on brand extensions through collaborations and partnerships.

New York, New York, United States

• Coordinated global new business opportunities across regions, sectors, and disciplines, acting as project manager and process driver for RFP/RFQ/RFI.• Helped secure multimillion dollar client contracts through efficient project and process management and a deep understanding of brand ideology.• Supported ongoing brand building with the production and maintenance of progress reports, case studies on referenceable client work, and new service offerings to further refine opportunities and representation to new clients.• Assisted in coordinating media monitoring, stakeholder mapping, and strategic playbooks on a wide variety of legislative and regulatory issues.

New York, New York, United States

Member of the Business Development/New Business Team

Bronx, New York

Key Responsibilities: - Perform editorial work for the university-sponsored, student-run newspaper with a print edition readership of 12,000+ graduate and undergraduate students. - Member of a team of 25 copy editors covering all topics published in the weekly print and online editions.Projects/Achievements: - Won 2016 Scholastic Newspaper award from the American Scholastic Press Association.

Bronx, New York

Key Responsibilities: - Write for the bi-monthly student journal of news, analysis, comment, and review delivered in print, online, and Facebook editions. Targeted towards the undergraduate populations with a readership of 9,000+. - Cover topics ranging from local laws, opinion pieces, and pop culture in connection with the school for the online and print editions.

Greater New York City Area

• Assisted in planning and execution of brand initiatives, activations and events such as press previews and collection launch parties for brands including Nautica, Aéropostale, Prince Tennis, Volcom, Spyder, and Tretorn.• Wrote press releases and press recaps regarding corporate partnerships. Drafted corporate communication memos.• Assisted in coordinating brands features and fashion product placement in print magazines and online publications.

New York, Ny, United States

• Supported PR team representing a portfolio of global entertainment brands including Shaquille O’Neal, Greg Norman, Muhammad Ali, Sports Illustrated, Elvis Presley, Marilyn Monroe, Neil Lane, Thalia and others.• Drafted press releases, media pitches and corporate announcements regarding partnerships, product launches and company-wide initiatives.• Coordinated celebrity brands features and fashion product placement across print and digital including WWD, People, and Instyle.• Worked with PR, Brand Management and marketing teams on planning/execution of integrated communication strategies including messaging/storylines, target media, press events, in-store activations.• Collaborated with team of six from marketing, business development, legal, and brand experience to complete a brand partnership project for Frye and Herschel Supply and Co. Presented final project to 50+ ABG executives and mid-level management for review.

Greater New York City Area

Shelter Island, New York

Key Responsibilities: - Full-time summer employment in a highly competitive youth sailing program. - Lesson plan creation/implementation, motorboat skills, equipment maintenance, parent interaction, and travel regatta coaching.Projects/Achievements: - Coached competitive travel racing team in elite Long Island and greater Tri-state area regattas.

Singapore

Key Responsibilities: - Supported the Marketing, Editorial, Production, and Video departments of a print magazine (monthly circulation 20,000) and consumer website (200,000 unique users/month) geared towards expatriates living in Singapore. - Gained exposure to sales & marketing, editorial (digital and print), print production, video production, and website production.

Singapore

Key Responsibilities: - Wrote and implemented 4-level English grammar class curriculum for migrant workers residing in Singapore. - Recruited students, wrote lesson plans, and led classes.Projects/Achievements: - Received Distinguished Service award.

Singapore

Key Responsibilities: - The organization and execution of new student orientation on a biyearly basis. - Organization of spirit day activities to spread positive messages throughout the student population. - Acting representatives as students leaders to the counselling office.

Singapore

Key Responsibilities: - Mastered and executed the grant writing process resulting in the acquisition of five pairs of Google Glass for academic incorporation across grade levels.Projects/Achievements: - Received school approval for the testing of Google Glass in classrooms over a two semester period.

Bachelor'S Degree, Journalism

High School, 2012-2016