As the GM of the North at IO Digital, I spearhead strategic initiatives, drive growth, and lead a dynamic team in the ever-evolving landscape of digital advertising.Key Responsibilities:In my role at IO Digital, I shaped the agency's trajectory through strategic initiatives, notably establishing the IO Digital Office in Lahore. This move strategically positioned us, solidifying our presence and allowing us to serve a broader clientele. I formed a dynamic Creative, Design, and Business team in Lahore, fostering a culture of innovation crucial for thriving in the digital landscape. My strategic planning resulted in executing an annual business case, achieving 100% of targets within 8 months. This underscores our commitment to operational excellence. My leadership contributed significantly to securing key projects with prominent Real Estate clients, enhancing IO Digital's overall success. These milestones reflect my dedication to presence, teamwork, strategic execution, and client success at IO Digital.Achievements:• Established IO Digital Office in Lahore, strategically expanding our presence.• Formed and led a dynamic team, fostering innovation in the Lahore office.• Led the strategic planning and execution of the annual business case, contributing significantly to the substantial growth of the company• Successfully led the team in securing key Real Estate projects.• Managed regional operations and five offices, achieving double-digit profitability growth.• Strengthened internal and external relationships, contributing to overall profitability.• Innovatively created avenues for business and revenue generation.• Forged strategic collaborations, exploring new domains for additional agency revenues.Let's connect! I'm enthusiastic about discussions on digital strategies, fostering collaborations, and exploring possibilities in digital advertising.

A project of AXON Communications

Just like axons that don’t leave a single neuron unattended and unconnected, AXON Communications tirelessly acts to connect all the dots for you and transmits the required information in an effective and inspirational manner…hence creating experiences that engage, excite, and inspire your audience. We were founded in 2010, but only half a decade ago we discovered our true purpose as an agency.We define advertising today that allows our clients to further differentiate themselves from the competition — and further their success. This means, beyond doing “advertising” in both traditional and digital media, every day we find ourselves working in compellingly interesting ways for the brands we represent — solving business problems with strategy, advertising, design, digital, product/service innovation, and more.

Senior level challenging role in a well-established and leading distribution company of handheld devices and mobile handsets, i2 Pakistan, an official distributor of Apple, Microsoft, Lenovo, Telenor Mobiles and Alcatel for Pakistan and AfghanistanRESPONSIBILITIES: • Responsible for creating, implementing and measuring the success of a comprehensive marketing, communications on digital and conventional mediums that will enhance the Organization’s image and position within the marketplace and the general public• All organizational marketing, communications and public relations activities and materials including publications, media relations, client acquisition • Developing, coordinating and supervising digital and conventional consumer programs, technical assistance and resource materials to assist the sales team in marketing, communications and product positioning. • Developing short & long-term plans and budgets for marketing, communications, public relations program and its activities, monitor progress, assure adherence and evaluate performance.• Developing and maintaining a strategic perspective - based on marketplace and constituent needs and satisfaction - in organizational direction, program and services, and decision-making• Devising and executing digital outreach and PR strategies, generating word of mouth, build positive top of mind and top of sight recall for brands across all online and offline platforms.Achievements: - Devised, executed and managed the brand launch campaign of Alcatel in Pakistan- Designed and launched 25+ product models for brand collectively - Developed and managed multiple consumer, retailer & dealer engagement programs for retail network, comprises of 1500+ retail outlets- Worked as a support team to increase sales and streamlined revenue streams via sales schemes & promotions to improve payment recoveries

Online Communication Consultant

• Provide strategic direction and ensure successful implementation of client marketing and advertising programs for clients• Grow existing client business, and identify new business opportunities• Oversee management of client projects including; identifying necessary resources, documenting client strategies, proposing communications and creative strategy, • Develop annual plans and budgets for client portfolios• Active role in identifying revenue stream and monetizing the properties to its fullest potential and ensuring creative strategy is achieved.Direct account team and collaborate with cross-functional teams to ensure client objectives are met• Conceptualizing & Execution of Digital Marketing Mix for client’s digital assets which includes large-scale website redesigns, search engine marketing and optimization, micro-site development, digital/mobile/social marketing strategies, online advertising, performance reporting, and others. • Monitor & negotiate with all electronic, digital & print media for media buying

Mainly focusing on establishing the new digital wing of Velocity Advertising - Taking care of all micro & macro level work and held responsible for smooth operations - Remain on Lead for New Business Development for all existing and prospect clients. - strengthening the client - agency relationship to increase the business volume - Developing and executing advertising/communication strategies as per client’s marketing objectives and ensure timely execution to achieve the goals - Forecast quarterly business, monitor revenue and receivables.

RESPONSIBILITIES:• Managing and developing m-Commerce and m-Advertisement products & its life-cycle • Developing new innovative VAS products in telecommunication industry• Developing business plans for new products, evaluating and executing the approved products• Finding and negotiating with VAS providers, making sure the project roll out in committed timelines• Keeping close coordination with all the key stake holders of the project including IT, Finance, Legal and Revenue assurance• Designing the marketing strategy for particular product and coordinating closely with segment and communication department which includes target segments, communication design, concept approvals and evaluation of media buyingProjects:• Leading Warid m-Banking, m-Wallet & m-Commerce project for its solution development and product life cycle, which also includes negotiations with different banks and vendors and bringing them onboard for product enhancement and product enrichment. • The innovative Location Based Services, Find-a-Friend and Find-a-Place were introduced for the first time, achieving another milestone by Warid • Another challenging service of Mobile Advertising is under development which will open the new avenues of revenue generation and also strengthening the image of Innovators in market• In-house development of Mobile Virtual Office solutions is another milestone which was achieved in a very short time and was nominated for Employee of the month • A fabulous service of International TopUp was introduced for the first time in Pakistan and was also nominated for the employee of the month for introducing high revenue generation. • Bill Payment and TopUp through Banks & ATMs is yet another milestone achieved and was appraised by management by nominating for employee of the month  Ongoing Projects: e-bill payments & TopUp, mWallet, Mobile Remittance, Bill Payment on IR, Asset Management, Location based services and mPromoter.

Managing the major account of Warid Telecom including ZEM & ZOOMProviding strategic planning and working in close collaboration with the brand team for effective brand activationSuggesting innovative ideas to the Client for building a stronger brand image and a consequential increase in salesCarrying out extensive researches and focus groups to find out consumer insights and develop a brand positioning that best suits the target marketDoing market analysis to know the competitor brands' strategy, positioning and marketing philosophy as well as the target market's reaction towards themPreparing quarterly forecasts, budgets and management reportsCommunicating and negotiating estimates for upcoming campaigns, obtaining purchase orders and handling payments Suggesting Media expansion plans and other profitable proposals for brand buildingExecuted the following campaigns of WARID:Brand Activation: ZEM Launch, Friends & family, Warid Mobile PCO, Scratch Card branding and SIM Tool Kit branding, MRBT, XOOM Launch as new brand, Uganda Warid launch, Corp.- Awaz campaignRetention: LNO, re-launch of FnF, ZEM Nites, Active/Inactive ZEM users, Free Balance, ZEM Intl roamingAcquisition: Mobile Network Portability, 50 Free Minutes, ZEM Ramzan Offer, Islamic Portal, ZEM Phenomenon II, ICE -In case of emergency, Warid tape ball cricket tournament, Warid free Mobile offer, Warid email, PTT, Warid International Roaming, ZEM 95, ZEM Urdu SIM

Attaining and executing media campaigns at corporate levelDeveloping, and pitching different advertising proposals to the clients/agencies Representing the company in the Media worldArranging different events by the company to strengthen the client, agency and channel relationsPreparing quarterly forecasts and budgets Developing strategy for Channel Distribution in North PakistanSupervising junior staff across North Pakistan regarding Sales, Marketing and Distribution of the channel Ensuring appropriate channel position on different cable networks