Whitney Vincent Email and Phone Number

• Collaborate with clients across differing markets and industries to provide a comprehensive marketing plan including materials, online analytics, websites, social media strategy and customer acquisition.• Build, maintain, and analyze websites including SEO and organic traffic through Google Analytics.• Design, create, and print materials including flyers, brochures, coupons, gift certificates, and pamphlets to further business development for clients.• Design and creative work including invitations, murals, paintings, and sculptures for clients specific needs.• Hosting and event planning services for business development or personal from initial date setting through coordination, vendor acquisition and communication, problem solving, and follow up.

• Implemented Salesforce including initial contract negotiations, budgeting, custom objects, and Quickbooks sync.• Continued website and advertising campaigns through Pardot and email marketing platforms while simultaneously monitoring symbiont activity on social media platforms. • Assembled project teams, selected and negotiated with subcontractors, assigned individual responsibilities, identified appropriate project resources, and provided guidance and direction to project team members. • Created and maintained internal workflows to enhance business development and cultivate current relationships.• Managed relationship between employer and seven large insurance carriers to provide loss control services to insureds, including coordinating schedule and travel for account managers to carry out onsite.• Managed and oversaw customer satisfaction and quality improvement by directing quality systems and plans in support of business goals.• Created, executed, and managed crisis management protocols, phone lines, web pages, and responding procedures for large university systems, churches, schools and youth-serving organizations.

• Supervised the design, implementation, and creation of the corporate website redesign.• Measured metrics utilizing Google Analytics, created and maintained ads and reported back on CTR and data to stakeholders, and provided guidance of future marketing campaigns.• Managed relationship between company and four large insurance carriers to provide loss control services; including coordinating schedules and travel for account managers to carry out onsite.• Developed the social media calendar and overall strategy.• Managed the planning and execution of participation in conferences including pre-event coordination and marketing, onsite communication and awareness, speaking opportunities, and follow up.• Promoted content across each brand's website infrastructure via web landing pages and copy, ensuring all pages are search optimized with lead routing functionality and performance metrics tagging.• Planned, developed, and led complex projects from inception through completion.• Managed proper implementation of different digital marketing tools and techniques.

• Managed over 500 leads, fostering relationships for potential marketing opportunities through industry specific buyer's guides. • Defined and maintained brand identity across advertising channels.• Assisted clients who purchased ad space with basic trouble shooting and organic site traffic.• Participated in continuing SEO training including meta tags, organic results, and Google Analytics.• Built offline tracking to utilize CRM and lead nurturing data to measure and drive online performance.• Supported online marketing initiatives with partners, seeking out new opportunities in the market and seeing them through from ideation to execution.• Built customer acquisition campaigns, measured and analyzed performance, and identified new opportunities for finding and engaging customers.

• Supervised student callers for fundraising opportunities for the university.• Managed scripts and phone systems ensuring students were able to properly use software access copy.• Onboarded new students including training, payroll information, and schedule coordination. • Held performance reviews and conducted disciplinary meetings when applicable.• Participated in the budgeting and decisions on rewards provided for student callers.• Conducted interviews and made hiring decisions.