Wojciech Dabrowski Email & Phone Number

☑️ List of successes available on request☑️ Range of activities: brand & product management, marketing➡️ Main responsibilities:◾ creating an annual BTL marketing communication plan◾ comprehensive management of the assigned Lavazza Coffee product category ◾ comprehensive new lines of product launch (300 business entities – retail, food service)◾ marketing communication strategy control – retail (modern, traditional markets andsub-distributors), food service (restaurants, hotels, cafes, sub-distributors)◾ conducting continuous research on marketing opportunities (innovative campaigns)◾ starting, implementing, and managing marketing campaigns (social media, offline - ALT, BTL)◾ operational management of the sales strategy, pricing policy and advertising campaigns◾ planning marketing activities, measuring and increasing the productivity◾ managing the work of the operational team (up to 8 specialists)

☑️ List of successes available on request☑️ Range of activities: marketing strategies, business development, product management➡️ Main responsibilities:◾ undertaking marketing initiatives (online, events, traditional & social media, shops, billboards)◾ competition monitoring and development opportunities for individual product categories◾ evaluation of implemented strategies and selected distribution channels, NBD◾ acquiring new clients, business partners and counterparties, negotiating ◾ coordinating "push" and "pull" activities as well as event initiatives◾ designing and verifying whether loyalty programs run correctly

☑️ Range of activities: marketing, creating brand development strategies➡️ Main responsibilities:◾ managing the operational budget, negotiating discounts, looking for saving opportunities◾ creating, implementing, controlling brand development strategies and product groups◾ managing the results of marketing activities, implementing recovery and improvement plans◾ representing the company on behalf of the marketing department, B2B negotiations◾ managing a nationwide team of sales specialists

☑️ Range of activities: creating, implementing, and controlling brand development strategies➡️ Main responsibilities:◾ logistics and distribution processes development and optimization◾ supervising, managing payment policy, and overseeing the launch of new projects◾ managing the operational budget, negotiating rates, looking for saving opportunities◾ creating reports, statistics, analyzes, producing projections and development strategies◾ market analysis, competition monitoring, evaluating projects in terms of their residing capacity to deliver improved services

☑️ Range of activities: developing and distribution management, sales➡️ Main responsibilities:◾ establishing and developing a sales network as well as business links ◾ developing distribution in the assigned sales region◾ managing a team of consultants and advisers◾ new clients acquisition, negotiating

☑️ Range of activities: databases, sales B2B, negotiations➡️ Main responsibilities:◾ representing the company at business meetings and negotiations with B2B clients◾ drafting terms of cooperation, contracts, offers, reports, database management◾ managing the sales process – order acquisition, finalizing, up and cross selling

☑️ Range of activities: sales, customer service, B2B projects➡️ Main responsibilities:◾ actively seeking out and engage customer prospects, developing strong business relations ◾ preparing new offers, making presentations, reports, summaries and analyzes◾ holding customer business meetings and managing B2B projects