Elevate brand presence with UIUX & Web experiences for next-level business owners.

Manage weekly virtual events that connect high-potential startups with distinguished investor panels, fostering the growth of innovative companies and driving exceptional returns.

- Directed an AI-based pet social app, leveraging AI to sift through extensive pet footage and inspire owners to recreate pet stories with relevant clips, earning high anticipation from 20+ early testers.- Conducted UX research, including competitive analysis, user research, A/B testing and usability testing, to inform user-centered design improvements.- Created a comprehensive design system from the ground up, ensuring efficient handoff for development.- Iterated multiple rounds of design using wireframes, prototypes and mockups to ensure high-quality delivery within 4 months for a beta launch in April 2024.

- Led an end-to-end product design at an AI startup, developing virtual pets that bond owners through interactive, fun chats and online gatherings, fostering real-life friendships among pet owners.- Shipped two digital products within 4 months, pivoting from virtual selves to virtual pets, which grew the user base from 1k to 21k and secured $1.5 million in pre-seed funding, achieved through cross-functional teamwork.- Increased app traffic by 27% by revamping the desktop UI design and creating a mobile-responsive design.- Conducted weekly design reviews with founders using a data-informed approach to align with business goals and collaborated with AI engineers to ensure technical feasibility.

- Redesigned an AR storytelling mobile app focused on music culture, enhancing user interests by integrating shoppable items, leading to increased awareness and higher purchase conversions.- Improved information architecture and visual hierarchy on AR experience discovery, resulting in a 34% reduction in user errors as evidenced by usability tests.- Developed a design system blending a modernized 1970s aesthetic with contemporary design to appeal to both seasoned and young users, focusing on layout, visual hierarchy, and typography to uphold brand identity.

- Revamped the advertisement illustration design in a storytelling manner, created a compelling new marketing campaign.- Conceptualized an immersive AR shopping experience that provided an innovative guidance for the future development of the product.

- Designed PC game mission reward screens, from prototypes to mock-ups in Adobe XD and Unity.- Assisted in QA, coordinating testers and documenting findings based on user feedback to resolve 30+ game bugs.- Provided daily reports to a senior product designer, maintaining consistent project progress and alignment.Managed the project with Agile methods, ensuring timely, high-quality delivery in 4 months.