Created, produce and host weekly #1-rated radio program about life changes, aging, and family care; targeted to baby boomers, seniors and those in the “sandwich generation”; topics include senior care options, health, legal/financial issues, residential transitions, Medicare, finding purpose, family conflict/communication, age separatism, Alzheimer’s/dementia and more

Directed a comprehensive marketing and communications program that revitalized a then-declining Non-profit/Religion vertical; implemented strategy that included increased message reach and frequency, improved brand position and differentiation, national thought leadership, extensive lead generation and prospect nurturing, revised pricing and product innovation and developmento Led company’s largest vertical to 40% sales increase; increased avg. order value 20%o Produced a 49% increase in prospects; produced 61% of all company prospects in 2015o Developed design, functionality, and go-to-market strategy for company’s most significant service upgrade and product introduction in a decade, the Church Now Mobile Appo Accelerated leads to sales dashboards through high-reach campaigns, Hub Spot-based multi-touch content marketing, and increased prospect intelligence and scoringo Drove brand awareness through increased national advertising, feature editorial coverage, and key association and conference participationo Wrote extensively for major industry publications, blogs, and campaigns; featured presenter at Texas Ministry Conference and The Church Network (formerly NACBA)o Conducted extensive, quantitative/qualitative customer, prospect and market research leading to product and pricing improvements

Wolfe Marketing & Media Here are some of the services I have provided clients over the last 10 years :Copywriting/Editing – all forms of print and electronic communication, including radio, television, training and sales videos/presentations, outdoor, direct mail, proposals, press releases, white papers, multimedia and webMarketing Strategy - including SWOT analysis, value proposition, differentiation, positioning, branding, corporate/product/service naming and marketing plansResearch & Facilitation – including primary (focus group, interviewing, telemarketing campaigns), external perceptions and secondary (industry trade, internet, association) effortsMedia Research/Buying – including media research, habits/usage characteristics, market analysis, budgeting, planning, placement and continuityProducing/Directing – television, radio, video and multimedia projects; concept development and art directionTalent/Presentations – voice-over for radio, television, video, on-hold messaging and web; sales presentations, public speaking, training, emceeing

Developed and managed new business opportunities; directed strategy and concept work for health care, financial and technology clients; assisted with agency strategic direction and marketing; launched and developed Roadboardz Truckside Marketing brand.

Managed sales and marketing for this start-up electronic publishing company; helped launch the world's first eBook classrooms (Resurrection Catholic School, Dayton, and St. Elizabeth Catholic School, Chicago; developed shop floor documentation system for Freudenberg-NOK and other manufacturing companies.

Managed & directed copywriting, concept development and radio, television, long-form video and multimedia production; Co-managed five-year, 80% growth of firm, including agency strategic planning, streamlining of account management structure, and 18-month tripling and development of staff

Started, developed and managed advertising department for this regional retailer of appliances, home electronics and furniture. Also provided marketing and advertising services to several affiliated businesses within the Arcorp family; organized company events, trips and training; authored numerous operational documents and publications; produced and directed award-winning television commercials.