Responsible for developing digital innovation concepts and the delivery of key strategic projects from conceptualisation to delivery. Also managed the architecture and content delivery for all Central England Co-operative’s websites.

Web Marketing, Blog marketing, campaign marketing, customer marketing. I managed the digital content and engagement for two recruitment websites. This included writing and circulating online newsletters, production of video content, SEO management which incorporated writing keyword optimised blogs, articles and e-guides.

Concentrating on the inbound marketing stategy with blogging, SEO, website content, e-mail marketing, lead nuturing and eGuides to name but a few.Web Marketing, Blog marketing, campaign marketing, customer marketing. I managed the digital content and engagement for two recruitment websites. This included writing and circulating online newsletters, production of video content, SEO management which incorporated writing keyword optimised blogs, articles and e-guides.

Weekly online & printed column on the subject of Wolverhampton Wanderers.

Weekly online blog on the subject of Wolverhampton Wanderers.

I headed up the Warranty Campaign marketing team of five, delivering a robust contact strategy to communicate warranty plans for affiliated partners such as Dyson, Nikon, Smeg, Rangemaster and Sanyo. Managed a team of four FTE: two Assistant Campaign Managers and two Marketing Executives.Implemented improvements to the end-to-end sign off process of over 500 direct mail and continuous communications. This included ensuring that key stakeholders had better visibility of campaigns, FSA regulations were always adhered to and that any facts used within the packs were always in date over the lifespan of the communication.

As part of the coach marketing team, my role is to develop and implement campaign activity to support the delivery of individual revenue objectives in line with overall National Express brand strategy.

Tasked with securing third party promotional activity, I was briefed to approach and work with some of the largest brands in the UK to enhance the Group's presence in key market sectors.Key Achievements:Initiated, developed and project-managed large scale promotional activity on behalf of the Virgin Group with Rover, Tesco, BP and Welcome Break over a three year period; Each promotion was designed to encourage consumer spending - whether it was buying cars, groceries, fuel or snacks.Responsible for all budget management on each of the promotions, I coordinated all activity with 8 different parts of the Virgin Group, composing unique prize funds for each promotion ranging from holidays to Helicopter Flights from 5 star hotels throughout the UK.The relationships significantly increased the market exposure of the 'Virgin' brand as well as enhancing the presence of the smaller Virgin brands, resulting in increased sales for every Virgin Company involved.Also produced the following revenue specifically for Virgin Airship and Balloon Company; BP, promoting 'Premier Points' - over £1.25m revenue, Tesco, promoting their Clubcard - over £1.14m revenue, Rover, promoting the new 25 and 45 cars - over £750,000 revenue, Welcome Break, - over £300,000Sponsorship deal with ITV, including Blind Date and Family Fortunes, achieving increased and sustained sales of over 20% after programmes were aired.Developed initiative of contra advertising sponsorship deals with large regional press, where we provided newspapers with advertising space on our balloons in return for reciprocal advertising. This was vital when advertising budgets were restricted.

Campaign Marketing ManagerRan all campaign activity throughout the TUI retail estate on third-party products, predominately cruise focused. (982 shops) Managing a team of two campaign marketing executives. Key Achievements:• Control a campaign marketing budget of £2m per year.• Co-ordinated marketing spend through the line for all third-party cruise lines (P&O, Princess, Cunard, NCL, Royal Caribbean International, Fred Olsen, Ocean Village, Hurtigruten, Carnival, etc.)• Spend of £250k per annum on national press advertising (The Mail, Times, Express, Telegraph) in conjunction with P&O, Princess, Cunard, NCL and Royal Caribbean International, to raise profile, sell exclusive cruises and drive footfall in Thomson and First Choice shops. Increased ROI by 70% by ensuring Thomson had exclusive sailings and added benefits on all itineraries.• Delivered from inception to print, Sailaway magazine; a mixture of 50% offers from cruise companies and 50% professionally written editorial. Circulated to a target database of 100k and paid for in entirety by third party cruise companies. Magazine is distributed 4 times a year at key periods of cruise focus.• Managed Foreign Exchange marketing budget of £350k to drive FX through retail estate. With a combination of outdoor and press advertising and 4 summer campaigns, my department helped deliver a healthy increase in Thomson market share of 4% and First Choice of 3% compared to previous MAT (Sept 08 vs. Sept 07)

Birmingham based travel agency specialising in ocean cruises, largest online cruise company in the UK.COMPANY WEBSITE:- www.cruise.co.uk; Managed a team of 6 brand managers on a 5 month contract.Key Achievements:Controlled a marketing budget of £500k per month.Project managed the direct mail and newspaper insert process with over 20 cruise lines.Managed and delivered on time and budget the biggest single piece of Direct Mail in the company's history, delivered to over 200k households.Streamlined printing costs from £17.60 per '000 to £14.60 per '000Delivered £900k worth of revenue through 4 million inserts in Sunday Mail, Sunday Telegraph and Sunday Express.Introduced new features to the website to increase SEO.Ran promotion which created over 1,000 online reviews in a month, (previous best was 270).

Birmingham based sub-prime finance company that specialise in logbook loans. COMPANY WEBSITE:- www; Managing the marketing mix for the Mobile Money brand and its 25 branches.Key Achievements:Set up the company's inaugural Marketing Department.Creating and applying an annual and long-term marketing strategy.Centralising local marketing plans for 25 branches, including copy in over 400 newspaper titlesIncreasing National brand awareness through Google, Yell.com and local Internet search directories.Implementing new website (link above) with the ability for customers to apply online for the first time in the company's historyNew directory insertions in the Yellow Pages and Thomson Local, resulting in an enquiry increase of 24% across all branches.Distribution of a monthly marketing newsletter to keep all employees abreast of developments, sales figures, new enquiry levels, etc.Finding new sources of business for the company through brokers on the High Street.Implementation of a National Direct-Mail campaign, the first in the company's history, with a success rate of 2%. Plans now in place to send out Direct-Mail all year round using a myriad of data sources.Marketing presentation including media analysis (enquires, sales, costs) presented every month to management meeting.Gained PR in local press when opening new branches or branch expansions.

Marketing ConsultantPart of a worldwide network team of consultants. 6 months major project:- Hodgson’s SealantsKey Achievements:• Working with Development Managers to respond to a Customer's invitation to tender, producing the bid and pitching for the business. • Identifying the needs of the customer and helping the customer define their strategy and tactics and acting as a design authority to translate the Customer’s vision into reality. • Managing the marketing delivery of programmes throughout the entire life cycle of delivery of initiatives including budgets, planning, PR (both internal and external), newsletters and working with senior sales staff to deliver case study material.• Developing the Experto Crede brand by working with other consultants to deliver case study material to feature editors in trade press. • Managing website content and the distribution of the Crede newsletter to current and potential customers.• Working with Advantage West Midlands and Yorkshire forward on government assisted projects.

Channel Marketing ManagerPivotal marketing link between the Free Trade sales channel, the Marston’s Brands Marketing Department and external drink suppliers; Britvic, Diageo, Scottish Courage, Interbrew, Coors, Pernod Ricard, Coca-Cola, Bacardi, Allied Domecq, Carlsberg, Moet Chandon, etc.Key Achievements:I moved to the Free Trade Division in Jan 02’ as Channel Marketing Manager. I introduced a number of key initiatives to re-install marketing confidence in the Free Trade Sales teams:-• New bi-monthly magazine, ‘On Trader’, which communicated the supplier’s promotions to over 2,000 free trade outlets. Since its inception in 2003, sales on factored products in the Free Trade estate increased by 23% over a 2-year period (Apr 05) and supplier’s faith was restored in Marston’s ability to drive their core brands. • Managed an annual budget of £1.5 million of marketing spend to help drive core brands profitably through Free Trade.• As part of the purchasing panel I assisted in the selection of the product portfolio in the Free Trade Sales team. This involved studying sales data and market trends, discussing with Free Trade Area Sales Managers and Channel Marketing Managers of other sectors to list and de-list various products from the Marston’s portfolio.• As head of the successful Banks’s re-brand team in 2003, I helped undertake the first overhaul of the brand in over a decade. Sales of Banks’s across the Marston’s estate grew by 6% in a declining ale market (APR 05).• I introduced pre and post promotional evaluation to see where effective marketing spend could increase profitability for Free Trade and bottom line profit for Marston’s overall.• By introducing category focus into the Free Trade team, I was able to assist the Area Sales Managers in effectively managing their account base by planning and selecting the right fit of promotional activity on an annual basis.

Marketing & Promotions ManagerI was responsible for £1 million promotional budget across three subsidiary companies, in shops, Imex and spaces.Key Achievements:• Pioneered new way of thinking for activity across In Shops stores. I organised national competitors, encompassing a strategy of cross-media promotional spend which resulted in far greater level of success than by spending promotional budgets locally.• With effective promotions, I helped increase the annual In Shops footfall from 90 to 118 million in one year, an increase of 32%.• Successfully organised 8 new store openings with media interest maximised with help from PR agency.• Full line management responsibility for Administration Assistant and Promotions Account Controller.

Marketing ManagerTasked with securing third party promotional activity, I was briefed to approach and work with some of the largest brands in the UK to enhance the Group’s presence in key market sectors.Key Achievements:• Initiated, developed and project-managed large scale promotional activity on behalf of the Virgin Group with Rover, Tesco, BP and Welcome Break over a three year period; Each promotion was designed to encourage consumer spending – whether it was buying cars, groceries, fuel or snacks.• Responsible for all budget management on each of the promotions, I coordinated all activity with 8 different parts of the Virgin Group, composing unique prize funds for each promotion ranging from holidays to Helicopter Flights from 5 star hotels throughout the UK.• The relationships significantly increased the market exposure of the ‘Virgin’ brand as well as enhancing the presence of the smaller Virgin brands, resulting in increased sales for every Virgin Company involved.• Also produced the following revenue specifically for Virgin Airship and Balloon Company; BP, promoting ‘Premier Points’ – over £1.25m revenue, Tesco, promoting their Clubcard – over £1.14m revenue, Rover, promoting the new 25 and 45 cars – over £750,000 revenue, Welcome Break, – over £300,000• Sponsorship deal with ITV, including Blind Date and Family Fortunes, achieving increased and sustained sales of over 20% after programmes were aired.• Developed initiative of contra advertising sponsorship deals with large regional press, where we provided newspapers with advertising space on our balloons in return for reciprocal advertising. This was vital when advertising budgets were restricted.