LILFANT is a company providing Character Baby products with Disney, Minions, Pororo, etc. (Cutlery, Stainless steel Dinnerware, Containers. etc) We also represents more than 10 European and Japanese Kitchenware brands in Korea with wide coverage from hypermarket to department stores.(www.lilfant.com)Responsible for initial set up of LILFANT China□ Led the sales royalty contract with Disney and Universal studio in China.□ Set the ERP system, revenue/purchase process, financial process. □ Consulted distributors on opening store in main baby store in china, like Leyou, Moms & Baby, Ole, Baby Bear, etc. Responsible for e-commerce marketing for Chinese Market□ Successfully opened Tmall flagship store and JD flagship store in China.□ Successfully opened Kaola flagship store in China.□ Successfully executed 618 and 11.11 promotion in China every year. Responsible for the development products for Korea and China Market.□ Successfully developed thermo bottle with KAKAO FRIENDS and HelloKitty character.□ Successfully developed kids products with Pororo character, which is famous character for in Korea.□ Successfully launched LILFANT MATE character products which was developed by LILFANT in Chinese market.Responsible for launching premium baby products new brand “TierZERO” in Chinese market□ Successfully opened Tmall flagship store and JD flagship store in China.□ Implementing e-commerce marketing for TierZero brand in China.

LOCK&LOCK COMPANY, INC. – Beijing, China* LOCK&LOCK is a leading global company providing sensational Airtight Food Containers and innovative Home & Living products manufactured with environment-friendly materials.(www.locknlock.com)Sales Senior Manager□ Responsible for managing to execute sales strategies for sales channels, developing new business opportunities for north China.□ Conducted analysis of current market environment and successfully managed inventory control, staying within budget while achieving surpassing management goals.□ Led Purchasing & Sales department, made significant results in inventory control and cost management. Resulting in reducing overhead costs and inventories with about 20%.New Store Opening & Remodels Senior Manager□ Managed the operations element of the new store, remodel or refit. Influenced the management of each project by actively being involved in key openings meetings.□ Developed training programs around operational systems so that the store opening specialists could deliver these to store. Ensured the store opening specialists are trained and equipped to execute the plans.□ Consulted distributors on opening store and sales marketing strategies.Consumer Marketing Senior Manager□ Functioned as Marketing Manager for all of company products, responsible for all aspects of brand management and P&L, including business and product market development, consumer promotions and media, trade, and production issues.□ Conducted analysis of current business strategy, including trade merchandising, pricing, consumer promotions and advertising. □ Directed development of recommendations for new business opportunities in alternative channels.Special Sales Event Senior Manager□ Led special promotion team and made significant results in increasing sales turnover by 300% in Tianjin & Beijing with Lotte department store.

□ Published travel guide book of Beijing in Korea.□ Took professional photographs for travel guide book in Beijing, Shanghai, Singapore

□ Responsible for employee recruitment, training and development, performance appraisal, and rewarding.

whole sale dealer and market manager□ Functioned as whole sale dealer and market manager for China, responsible for managing China whole sale dealer of the firm.□ Developed new business opportunities and increased market share and revenues.□ Managed client relationships and projects, and assisted in development of brand and strategic direction of the firm.

sales and logistic manager.□ Led team to develop China markets, and quantify business opportunities.□ Managed team in development of products for China, resulting in increasing surpassing market share about 100%.□ Managed logistic team in development of China market, resulting in making significant progress in the key areas of inventory control and cost management.