Leading the global marketing and communications team for the Process Industries division. Oversee the brand and reputation of ABB across more than 50 countries in Asia, Europe, Americas, Middle East and Africa.Reporting to the Division President, Joanne is the first Australian to sit on the global leadership team for one of the company’s largest divisions. ABB Process Industries is a multi-billion dollar business with more than 4,000 employees serving key sectors including mining, metals, pulp & paper, manufacturing and digital.As the VP of Marketing and Communications, I lead the function and a team of talented global leaders to strengthen brand awareness, thought leadership and revenue marketing. I am responsible for overseeing all aspects of the marketing mix including branding, communications, and strategic marketing including pricing. My expertise in brand storytelling, allows me to develop and maintain a strong, consistent brand image and message. I excel at crafting compelling communications that effectively convey our value proposition to our target audiences. In addition, I am driving a digital transformation in the global communications team - building the necessary skills, investing in the right martech stack and crafting campaigns to stimulate demand and lead generation, and ensure the team is on the forefront of digital marketing.With a proven track record of success in developing and implementing marketing strategies, I am able to drive measurable results and create a lasting impact on a company’s bottom line.I also sit on the Sustainability Governance Board for ABB Process Industries together with selected business and functional peers. Together, we are steering the company to achieve greater sustainability and decarbonization outcomes through our operations, offerings and people.

A trusted member of the Australian Leadership Team, Joanne is responsible for building and enhancing the ABB brand in Australia to drive business growth.

As the curator and speaker coach for TEDxMelbourne, Joanne finds and works with extraordinary leaders across all walks of life to empower them to use the power of speech to drive powerful change.

Joanne is the Head of Corporate Affairs for Deliveroo, where she is responsible for driving its brand and reputation across Australia, one of Deliveroo’s biggest markets globally.Deliveroo is one of the world's fastest growing companies - ranked Europe’s fastest growing company in 2018 by the FT, and according to Forbes, is Britain’s fastest growing tech firm in history. In May 2019, Amazon announced that it would lead a $575 million investment in Deliveroo, marking its biggest investment in an external company. It has fundamentally changed the way people eat, the way people work and the face of online and physical restaurant retail. Joanne leads on all political and stakeholder engagement for the company, including with Government Ministers and officials, Parliamentarians, trade unions, media and industry groups. She positions Deliveroo as a voice of authority in shaping Australia’s future of work against the backdrop of growing public debate on the gig economy; and acts as the company spokesperson across key issues.She is the trusted advisor to the CEO and leadership team on all matters related to reputation, communication and issues management.

As board member, I provide strategic counsel on the direction, commercial operation and resource allocation for one of Australia’s most innovative recruitment agencies.

Reporting to the CEO and a member of the executive leadership team, Joanne leads the communications function for GE in Australia, New Zealand and Papua New Guinea.Joanne oversees the communications strategy to drive reputation and growth for GE in the region. She leads the team of talented communicators across brand, PR, digital, thought leadership and culture communications.She is the trusted advisor to the CEO and executive team on all matters related to company reputation, communication and issues management.Joanne is a strong champion for diversity in the workplace on a mission to drive real change. She delivers coaching and mentorship to people internally and externally. This includes active involvement in the Superstars of STEM program as mentor, Women in Renewables and GE's Balancing the Equation.The GE brand is ranked as the 11th best brand in the world, valued at $44.2 billion (Interbrand, 2017).

Joanne is the Director of Communications for GE in Australia, New Zealand & PNG where she is responsible for driving the GE brand and reputation across its suite of businesses including Oil & Gas, Power & Water, Aviation, Healthcare, Transportation and Lighting.She leads a team of communicators and agencies to tell powerful stories of transformation, innovation and technology, overseeing the multi-channel strategy across digital, social, corporate affairs and thought leadership platforms.Joanne provides strategic communications counsel to the CEO and executive team, and is passionate about coaching people to navigate the world of modern communications.In 2016, Joanne was selected along with ten others globally to sit on the GE Global New Directions team to provide direct counsel to Vice Chairman, John Rice, on the transformation of the company.Prior to joining GE, Joanne held senior leadership positions across other leading multinational companies in Australia.The GE brand is ranked as the 10th best brand in the world, valued at $43.1 billion (Interbrand, 2016). GE ranked #10 on the Fortune world's most admired companies in 2016.Connect with Joanne on LinkedIn and Twitter @joanne_woo.Stay ahead in all things tech with news, opinion and insight at www.gereports.com.au

As corporate communications director, Joanne is responsible with protecting and enhancing GE’s corporate reputation in Australia & New Zealand across diverse sectors including energy, healthcare, transportation, aviation, finance and lighting.The GE brand is ranked as the sixth best brand in the world, valued at $43.7 billion (Interbrand, 2012).Joanne leads public affairs and communications to external stakeholders, and is skilled at building brand advocacy among peak industry bodies, the community and media.She has proven experience in leading successful thought leadership strategies through developing insightful research, crafting simple and powerful messages, and building coalitions to deliver communications with impact. Led by Joanne, the ecomagination thought leadership program won the global GE award in 2011, two SABRE awards in 2012 for "Best Campaign in Australia & NZ" and "Best Campaign in Technology B2B"; and the 2012 PRIA award for public relations.Joanne provides strategic communications counsel and delivers media coaching to the executive leadership team.Joanne also leads corporate social media engagement for GE, creating and leveraging networks to build effective online communities and amplify messages.She has strong communication skills, highly developed stakeholder engagement and influencing capability, and broad commercial insight. Joanne sits on the PRIA social media leaders roundtable, is a member of the Australian Marketing Institute, and volunteers as a mentor for refugees and immigrants to ensure a smooth transition in Australia (this includes communications coaching, preparation for job interviews etc).Follow Joanne on twitter @joanne_woo

Businesses for a Clean Economy brings together a coalition of progressive business groups and influencers to support the development of a price on carbon in Australia. It attracted the support in excess of 350 companies including major companies such as AGL, GE, Linfox, Grocon, and Fujitsuwww.b4ce.com.au

As the Marketing and Growth Leader at Siemens Healthcare (now Healthineers), I was responsible for driving growth and revenue through strategic marketing initiatives, with a focus on product marketing. I led a team of marketing professionals to develop and execute marketing plans that align with the company's overall business objectives. My expertise in digital marketing, product positioning, and market research allowed me to identify new opportunities for growth and to effectively communicate the value of our healthcare imaging modalities to our target audiences. This included leading the product launches and market penetration of advanced imaging solutions such as Magnetic Resonance Imaging (MRI), Computed Tomography (CT) and Positron Emission Tomography (PET) which are used across the globe to diagnose and treat a wide range of medical conditions. It was exciting to be part of a team that is shaping the future of healthcare and committed to driving results that make a real impact on patient outcomes.