Gin Woo Peixun Email & Phone Number

Switzerland

Aargau, Switzerland

Lead the integrated marketing strategy for entire seasons, from aligning the go-to-market roadmap with product and commercial teams to developing seasonal messaging and creative concepts with internal creative teams and external agencies, and overseeing execution.Serve on a strategic cross-functional task force to ensure alignment and optimization between marketing, commercial, and product teams for the brand's GTM plans.Most recently, I was responsible for bringing Mammut's… Show more Lead the integrated marketing strategy for entire seasons, from aligning the go-to-market roadmap with product and commercial teams to developing seasonal messaging and creative concepts with internal creative teams and external agencies, and overseeing execution.Serve on a strategic cross-functional task force to ensure alignment and optimization between marketing, commercial, and product teams for the brand's GTM plans.Most recently, I was responsible for bringing Mammut's FW24/25 plans to market. Show less

Ticino, Switzerland

Heading marketing for the EMEA region, I was responsible for the strategy and execution of all regional market activities. My goals were to build brand awareness, drive trial, and activate sales across wholesale, digital and DTC channels in Europe.• Managed the overall marketing budget to drive integrated omni-channel marketing campaigns, go-to-market activities, PR, events, digital & social media, co-op partnerships, and community programs.• Built up a marketing team, starting as… Show more Heading marketing for the EMEA region, I was responsible for the strategy and execution of all regional market activities. My goals were to build brand awareness, drive trial, and activate sales across wholesale, digital and DTC channels in Europe.• Managed the overall marketing budget to drive integrated omni-channel marketing campaigns, go-to-market activities, PR, events, digital & social media, co-op partnerships, and community programs.• Built up a marketing team, starting as an individual contributor to leading 3 direct reports and a broader team of 8, responsible for Digital, Trade, Field, Sports Marketing.• Led end-to-end marketing campaign strategy development, from initial briefing through execution and data-driven optimization to support brand health.• Oversaw Altra’s activation across running moments, from grassroots events and digital communities, to Marathon Majors and world class trail races.• Developed regional elite athlete and community programs to amplify brand love, build credentials and support seasonal campaign launches. Show less

Auckland, New Zealand

Responsible for the development of digital, direct-to-consumer and co-op campaigns to drive Sydney and New South Wales visitations, as well as trade projects to connect NSW tourism operators with NZ distribution channels.

Auckland, New Zealand

As the commercial marketing lead for AirAsia New Zealand, I was responsible for the airline’s local strategy to drive ecommerce sales and revenue on AirAsia.com, via the development and execution of brand and tactical retail activity.Meet Malaysia with AirAsia @ Beacon Awards New Zealand 2019★ Finalist for Best Use of Content★ Finalist for Best Use of Social

Singapore

Responsible for driving visitation to Sydney and New South Wales from Singapore, Malaysia and Indonesia. Managed the development and delivery of integrated marketing campaigns with airlines, airports, online travel agencies (OTAs), retailers and media partners, driving double digit y-o-y growth in outbound flights to Sydney. Worked closely with PR to identify press coverage opportunities and integrate content across paid, owned and earned media. Meet the Sydneyporeans with Qantas @… Show more Responsible for driving visitation to Sydney and New South Wales from Singapore, Malaysia and Indonesia. Managed the development and delivery of integrated marketing campaigns with airlines, airports, online travel agencies (OTAs), retailers and media partners, driving double digit y-o-y growth in outbound flights to Sydney. Worked closely with PR to identify press coverage opportunities and integrate content across paid, owned and earned media. Meet the Sydneyporeans with Qantas @ Marketing Excellence Awards Singapore 2018★ Gold for Excellence in Integrated Marketing (Consumers)★ Gold for Excellence in Content Marketing / Native Advertising / Branded Content★ Silver for Excellence in TV / Video Advertising Meet the Sydneyporeans with Qantas @ MARKies Awards Singapore 2018★ Gold for Best Use of Integrated Media★ Silver for Best Idea: Digital and Best Use of TV/Video Epic Selfie Chase with Scoot @ Marketing Excellence Awards Singapore 2017★ Gold for Excellence in Social Media Marketing Show less

Singapore

• Managed the product lifecycle and P&L of various consumer cards at OCBC Bank, the second largest bank in South East Asia• Re-launched the FRANK credit card and Yes! debit card programmes with enhanced value propositions to drive acquisition, activation and loyalty.• Grew market share and top-of-mind awareness among the millennial segment through targeted and data-driven ATL/BTL campaigns across multi-channel touch points• Launched Visa Checkout – digital wallet technology to drive… Show more • Managed the product lifecycle and P&L of various consumer cards at OCBC Bank, the second largest bank in South East Asia• Re-launched the FRANK credit card and Yes! debit card programmes with enhanced value propositions to drive acquisition, activation and loyalty.• Grew market share and top-of-mind awareness among the millennial segment through targeted and data-driven ATL/BTL campaigns across multi-channel touch points• Launched Visa Checkout – digital wallet technology to drive e-commerce on OCBC CardsFRANK Credit Card @ CEPI Asia Trailblazer Award 2014★ Best Credit Card Product in Singapore (Winner)★ Best Credit Card Product in Asia Pacific (Special Mention) Show less

Singapore

• More than doubled acquisition of FRANK Credit Cards and tripled growth in billings within first year • Strengthened product USP by launching 6% rebates for NETS FlashPay Auto Top-ups to increase stickiness and share of wallet• Amplified digital proposition and increased online payments through partnerships with key e-commerce merchants like Apple Online Store, Airbnb, ZUJI and Tigerair• Pioneered innovative digital sales channels – First bank in Singapore to leverage group-buying… Show more • More than doubled acquisition of FRANK Credit Cards and tripled growth in billings within first year • Strengthened product USP by launching 6% rebates for NETS FlashPay Auto Top-ups to increase stickiness and share of wallet• Amplified digital proposition and increased online payments through partnerships with key e-commerce merchants like Apple Online Store, Airbnb, ZUJI and Tigerair• Pioneered innovative digital sales channels – First bank in Singapore to leverage group-buying sites (Groupon and AllDealsAsia) for acquisition, achieving record-breaking sign-ups• Rolled out an online gallery of card designs for digital credit card applications Show less

Singapore

• Part of the core team that secured successful venture funding from Nomura Research Institute• Worked directly with the CEO, Country Managers and Division Heads to develop and implement ATL/BTL regional marketing plan for the company's digital products and services • Managed social media, website content and digital campaigns that include email marketing and paid search• Directed lead generation and promotional efforts through content marketing and regional events

Singapore

• Introduced a marketing framework with defined metrics to track, measure and review campaign performances• Kick-started the use of Google Analytics to evaluate online traffic and drive lead conversion• Developed content and artwork for all inbound and outbound communications such as corporate website, product brochures, case studies, EDMs and sales decks

Bachelor Of Social Sciences (Hons), Economics

Student Exchange Programme (In French)