Wouter Blok work email
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On a mission to help the world find and book unforgettable Travel experiences (and eating a lot of our own dogfood). I do this by finding & hiring the best talent and creating an environment they can thrive in. I lead with candor, compassion and curiosity. Where there is no playbook we write hypotheses and shape it ourselves. In the last 20 years, I’ve worked at some of the most sophisticated advertisers in the world to keep pushing the envelope in marketing technology. As freelance Marketing Intrepreneur I’ve consulted and performed keynotes on the topic of growth. As VP digital at Sprint, I’ve in-housed online marketing and proved incremental effect of online on foot fall and sales in their 5000 stores. As CMO at Coolblue, the, I’ve introduced incrementality testing for display and initiated online first branding. While at Google, I oversaw the partnership with one of the world’s largest and most sophisticated advertisers, Booking.com. Before Google I was CMO at Deloitte Fast50 finalist EasyToBook.com (acquired by Cheaptickets in 2011) and co-founder at SEM agency ClearSense (acquired by World Directories in 2006).
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Growth ConsultantMarketing IntrepreneurHeemstede, Nh, Nl
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Vp Growth MarketingGetyourguide May 2019 - PresentBerlin, Berlin, DeLeading one of Europe's fastest growing unicorns into the next level of growth marketing. Building and coaching a team of very talented online marketers that help travelers find and book the things they love. Maximizing net revenue at desired efficiency levels from existing and new online channels, proving incremental effect of our 9 digit war chest. Ever speeding up our growth flywheel via owned channels such as SEO/ASO, paid search, display, video, travel communities and affiliate channels. -
Advisor To The Board / Scale-Up AdvisorMarketing Intrepreneur Jan 2016 - PresentFormer activities include: - VanMoof: Interim VP growth marketing & advisor to the board, building a top notch e-commerce team. - Gobear: interim CMO- Ikbenfrits.nl Helping this next gen mortgage advisor set up their marketing growth engine. - Okbetalen.nl advisory board member.- DigitalAudience.io Advisor and onboarding evangelist to increase adoption of CRM onboarding. - CVC capital: advisor on a large transaction in the travel industry. - Powerpeers: workshops on customer centricity and performance marketing. - Utomik: advisor on customer acquisition and retention strategy. - Various inspirational sessions on digital transformation. - Guest lecturer at Nyenrode Business University.
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Vp Digital GrowthSprint Mar 2016 - Aug 2017Overland Park, Kansas, UsResponsible for acquisition and base marketing in the digital channel (web, web2tele and the ROPO effect), through both online media and front end. Proud of my team's accomplishments; sales doubled year on year, upgrades tripled in the channel during my tenure. We got shout outs on multiple occasions from the CEO in Sprint's earnings calls.Sprint offers a comprehensive range of wireless and wireline communication services bringing the freedom of mobility to consumer, business and government users. Sprint utilizes its expertise and approachability to act as a partner for small businesses, and by the end of 2013, has served more than 54 million customers. Sprint was rated No. 1 among all national carriers by The American Customer Satisfaction Index in customer satisfaction and most improved, across all 47 industries, during the last four years. -
Chief Marketing OfficerCoolblue Feb 2015 - Dec 2015Rotterdam, Zuid-Holland, NlResponsible for all marketing initiatives of the largest online consumer electronics retailer in the Benelux (2015 revenue €555 milion). Managing 6 teams across on- and offline marketing, content marketing, PR, conversion optimization, trade marketing and CRM. -
Sr. Industry Manager Booking.ComGoogle Dec 2012 - Jan 2015Mountain View, Ca, UsMy goal is to help Google's leading travel clients such as Booking.com get the most from Google's people, solutions, data and platforms. A combination of creativity and commerce in which I fully harnessed my passion for travel tech, working amidst companies that shape the future of travel.Projects I've been working on range from determining the performance of on- and offline branding, attribution (intra+inter channel, cross device, cross media) and increasing relevance in the customer lifecycle. -
Chief Marketing OfficerEasytobook.Com Mar 2008 - Dec 2012Amsterdam, NlMember of the MT and marketing responsible in the one of the fastest growing Travel tech-companies in the world (3 consecutive years Deloitte Fast500 EMEA). Founded and coached the marketing department consisting of specialists in e-commerce, Search Engine Optimization (SEO), Search Engine Advertising (SEA), Affiliate Marketing, (Travel) Meta Search, E-mail Marketing, Display Advertising, Social Media and Web Analytics. During my tenure, gross turnover quintupled from organic growth only, accompanied by a healthy growing EBITDA. Easytobook.com has successfully been sold to Travix in August 2011 and to MakeMyTrip in January 2014. -
Client Service ManagerClearsense Jan 2007 - Mar 2008Managed a team of 30 search engine marketing specialists.Consulting top advertisers in The Netherlands like Mitsubishi, Hotelspecials, Vodafone, and many more. Provided search engine marketing power to Media Bureaus like OMD and Digilogue. My daily work consisted of managing the team, key accounts, delivering consultancy and trainings in online marketing, search engine marketing (SEA, SEO) and MVT.Provide training in Adwords, Analytics and customer relationship management. Grow the existing customer base through up- and cross-sell.
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Sales ManagerClearsense Feb 2005 - Jan 2007Drove customer base from 5 to 1000 clients by setting up a highly motivated and knowledgable sales force. Combining the group targets with individual remuneration and truly training the sales representatives in search engine marketing was a winning combination. ClearSense was successfully sold to World Directories after just 1,5 years since we started the business.
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Account Manager - Team Manager - Sales Trainer2Contact Oct 2002 - Feb 2005Haarlem, Noordholland, Nl2Contact is one of the larger sales contact centers in the Netherlands. I started as a sales agent, selling products over the phone like subscriptions for newspapers, magazines, underwear (no joke), Vodafone, Utilities, etc. In the first 2 months I was top performing agent in most of the shifts. Hence I was promoted to account manager of the call center, acquiring new and repeat business and trained the agents in sales skills and new projects. Also I was team lead, supervising 10 agents at a time. In my last half year this role was broadened to coordinator of all the team leads working at a certain moment. This is where I learned how to evaluate, train, coach and motivate people, regardless of IQ, EQ and background.
Wouter Blok Skills
Wouter Blok Education Details
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Klm Flight AcademyPrivate Pilot License -
Inholland University Of Applied SciencesBusiness Economics
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University Of AmsterdamPsychologie
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College HageveldBeta
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Growth TribeTech And Design To Fuel Growth.
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Growth TribePropensity Scoring And Predicting.
Frequently Asked Questions about Wouter Blok
What company does Wouter Blok work for?
Wouter Blok works for Marketing Intrepreneur
What is Wouter Blok's role at the current company?
Wouter Blok's current role is Growth Consultant.
What is Wouter Blok's email address?
Wouter Blok's email address is wh****@****ail.com
What is Wouter Blok's direct phone number?
Wouter Blok's direct phone number is 800-829*****
What schools did Wouter Blok attend?
Wouter Blok attended Klm Flight Academy, Inholland University Of Applied Sciences, University Of Amsterdam, College Hageveld, Growth Tribe, Growth Tribe.
What are some of Wouter Blok's interests?
Wouter Blok has interest in Science And Technology, Children, Arts And Culture, Education.
What skills is Wouter Blok known for?
Wouter Blok has skills like Online Marketing, E Commerce, Online Advertising, Seo, Sem, Web Analytics, Email Marketing, Google Adwords, Marketing Strategy, Affiliate Marketing, Conversion Optimization, Social Media.
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