Driving the transition of a traditional Wholesale model into a state of the art retail model in order to grow profitability. Implementing the 'radical positive' culture and improve effectiveness of the 12 FTE team.

Franchise portfolio of 40 Esprit stores representing 50% of NL/UK/IR business. Managing franchise team with Area Managers, Commercial Visual Merchandisers, Merchandisers and support as direct report. Managing change, people and performance in an competitive environment. Reporting directly to Head of Wholesale Nordic Hub and part of management team.

founded Counterr® late 2014 as an answer to the ’internet of things’ trend sweeping trough the retail landscape. Counterr® is an internet startup which develops Cloud based Point of Sale software for retailers that implements both on- and offline real time KPI’s. Entrepreneurs are capable to ’command’ their business from one single online portal and take immediate action. Counterr® acquired its first round of funding in december, and initiated a partnership with a large POS developer in order to create a successful Benelux introduction. Product is planned to go live in april ’15. Main responsibilities are 1) to align the creative process of creating a new brand and 2) make sure the product is matching the expectations of end users. Skills developed: Online go to market strategies, User interface experience, social media marketing strategies

Chief Commercial Officer in charge of leading eleven brands divided over five business units. Some privately owned and some in a B2B construction. Two brands are franchises owned by Sjenkels Partners, participating in sixteen locations in the Netherlands, Randstad area. Main responsibilities: Marketing, communication & sales. Business strategy, project management and education. Making sure that franchisees were supplied and facilitated in order to achieve both their personal and their business goals and guide them to succes.

Leading the franchise organization Sjenkels, which focuses on the high end of the professional haircare market. Represented with ten salons in the Randstad area. Main areas of responsibility were Finance, Training & Education, Marketing & communication, sales and acquisition and strategy. Both determining policies and implementing and controlling the output. Working with teams and with several sub boards we got the job done. The most satisfying was guiding entrepreneurs/customers personally, leading their business by optimizing the use of tools we as a franchise developed. Developed coaching skills and analytical skills