Responsible for defining/executing product strategy, market growth, profitability, market penetration, and customer satisfaction. Work closely with Vending Operators, Engineering, Sales, and Marketing to ensure revenue, profit and customer satisfaction goals are met.Developed solutions roadmap and recurring revenue SAAS sales model for Crane’s Intelligent Store – enabling operators to leverage the IoT to manage vending assets remotely. Commercial offer achieved 80% adoption across Crane's top 350 customers.Led customer adoption strategy supporting PepsiCo's healthy vending initiative; achieving 50% growth in equipment sales with one of Crane's top 5 customers.Developed MarCom strategy, produced web hosted training videos and scripted print and online trade advertising.

Utilizing broad scope of industry knowledge, I took the responsibility for product line P&L, and directed cross-functional team of 40+ people to operate the business. I successfully led strategic planning, product line development, brand management, channel marketing, production planning and inventory management.To ensure revenue and profitability growth objectives were met/exceeded, I created and implemented successful strategic product management plans and integrated product offerings to provide innovative, market-driven and valued solutions.Key outcomes: I was credited for achieving 64% revenue growth ($70M to $115M) by successfully combining a market driven new product design and development plan with a solution selling sales strategy. I applied strong leadership in enhancing market share by 8%, generating 90% of total market growth from 2007 to 2014 through the development of 3 new product categories and the yearly introduction of 20+ new products.I hold the distinction of developing vision, strategy, business plan and branding for a new venture that delivered Wi-Fi connected security devices (The system accelerates replenishment cycles, reduces out-of-stocks and improves on shelf availability by over 10%).

I spearheaded global market penetration, product line pricing, and inventory planning. By creating differentiated product portfolio, I improved speed to market and operational efficiency.Demonstrating expertise in the creation and continual improvement of product roadmap, I took account of emerging opportunities and led the redesign and line extension of of Alpha's most successful physical security device - the Spider Wrap. The new 2 alarm Mini Spider Wrap generated revenue of over $50M in it's first 5 years.Key outcomes: I conceived and developed a product road map that led to 46% of sales coming from new products. I exceeded expectations by achieving 2.5% GPM improvement, a 30% reduction in global inventory while growing revenue by over 50% over this three year period.

I was hand-selected by management to build and lead brand management and marketing communications and was promoted to dual Brand Management and Product Marketing role after the first year to lead new product development and launch.To put across the brand message effectively I planned and carried out the right brand communiqué, devised innovative business strategies to improve product awareness and ensured enhanced brand visibility.Key outcomes: I earned President’s Club 3 consecutive years for achieving budgeted growth targets (+20% YOY). I lucratively launched 20+ new products, increasing revenue (+$25M) and improving total GPM (+1.5%). I launched a web based ROI modeling tool helping to increase international distributor sales by $15M.

I deployed strong marketing skills in leading global marketing and product development for worksite storage and accessories product lines. I directed channel marketing initiatives and in-store merchandising programs to support diverse customer base of mass merchants, home centers, and industrial distributors.I reworked vendor sourcing agreements and executed licensing partnerships on low margin toolbox lines. By tracking business dynamics across the market, I designed growth strategy for the product lines to capitalize on the emerging opportunities.Key outcomes: I generated $11.1M incremental revenue exceeding sales target by 15% and the GP target by 12%.I made a significant personal contribution to achieve 25% growth and 10% reduction in COGS for the promotional toolbox category through new product introductions, revised packaging, and updated trade pricing.

I was entrusted with building the brand management and product marketing functions from the ground up. I transformed a sales/manufacturing led new product development process into a market focused, consumer driven strategy. I capitalized on the opportunity to lead product development, trade and consumer advertising, professional tour operations and the distributor market sales organization for the company’s highly profitable golf division. I designed and implemented sales and market development strategies contributing to business growth and success.Key outcomes: I achieved 6% market share increase (64%-70%) and 9.3% CAGR in a golf industry growing at 2.5% annually through market focused product development and grew distributor market from 15%-20% of total sales. I applied sharp leadership capabilities towards increasing revenues from $71.6M to $111.1M by strengthening OEM and distributor partnerships. I was credited with scripting and co-producing award winning TV and print campaigns for Sensicore® and BiMatrix® shaft categories. I planned and approved all media buys.I directed revenue generation and achieved a 22% increase in net selling prices of premium steel product lines in the initial three years by realigning sales, marketing programs and targeting new distribution channels. I participated in management led buyout from Black + Decker, taking the company private in 1999.

I was recruited to develop and drive International revenue growth where I took responsibility for new product development and strategic planning for foreign affiliates and regional distributors. I was promoted after one year to Global Business Team Leader of Little Tikes’ $170M Juvenile Products Line.

I held a number of sales and marketing positions that led to an International Product Management role where I managed product development and international growth of Disney licensed Infant and Preschool and Mattel See-n-Say learning toys.