Liz Newman Email & Phone Number

Write and produce print, broadcast and interactive marcom for full-service advertising agency.• Write long and short copy for B2B and B2C, including total campaign development, branding, headlines/taglines, direct mail, ads, brochures, billboards, websites, displays, new business proposals, case studies, radio and TV scripts. • Responsible for writing all B2C and B2B print collateral for the Comcast account. Other clients include JohnsonDiversey and the Michigan Economic Development Corporation.• Produce radio and TV spots.• Collect all product data and serve as informational resource for art directors and account executives.

Led creative department, developed public relations strategies and wrote all marcom for full-service public relations agency.• Wrote long and short copy for PR, B2B and B2C, including press releases, press kits, ads, direct mail, brochures, newsletters, annual reports, CEO letters, articles, case studies, interactive media, radio and TV scripts.• Clients included Detroit Public Schools, UNCF and the National Resource Center for Special Needs Adoption.• Wrote and directed fundraiser run-of-shows and authored talking points for Diahann Carroll, Civil Rights Activist Dr. Dorothy I. Height, Sidney Poitier, Oprah Winfrey, Marvin Winans and local news anchors.

Established area division of one of the world’s largest temporary and contract staffing organizations.• Served as HR liaison for more than 150 employers seeking creative talent.• Conducted portfolio reviews, interviews and testing to establish candidate pool.

Managed public relations and wrote communications for Academy of Art and Art Museum. • Developed and implemented public relations strategies yielding consistent press coverage.• Wrote, edited and supervised design and printing of Art Museum's newsletter What’s Next and Cranbrook Educational Community’s magazine Journal.

• Created admissions recruitment plan, trained admissions counselors, presented at schools and colleges and served as key advisor on enrollment management team.• Conducted portfolio reviews, interviews and credit evaluations to determine acceptance status of 1/3 of applicants.

Provided editorial and media relations support for account executives at full-service marketing and public relations agency.• Wrote and edited press releases, articles, profiles, query letters and collateral. • Established and maintained media relationships. • Intern 1992