Kushagra Verma Email & Phone Number

Palo Alto, Ca, Us

Gurugram, Haryana, India

In my role as Co-founder & Chief Marketing Officer at Healthier++, I have spearheaded market analysis, strategic planning, and brand communication efforts. By developing data-driven marketing strategies and executing integrated campaigns, I have successfully positioned Healthier++ as a leader in the health and nutrition industry. • Developed data-driven marketing strategies to position Healthier++ as a leader in the industry.• Led integrated marketing campaigns for increased brand awareness and lead generation.• Spearheaded market analysis and strategic planning efforts to drive company growth.

Delhi, India

Chef Sweta is a home-based catering start-up from New Delhi. Operates from the home kitchen and is popular to serve vegetarian nutritious and delicious Indian, Chinese, Continental cuisines.Roles and Responsibilities:• Planned Growth Tactics: Implemented the growth strategy, GTM programs and successfully delivered 38% growth.• Lead Generation: Ran the successful Lead Generation campaign to increase the order query using the traditional and digital marketing tools. Also collaborated with platforms like Global Women League and Yummy Idea to increase the leads by 17%.• Revenue Generation: Efficiently managed to reduce the operational cost and raise the profit margins controlling Food Cost and logistic cost, along with pacing CA. Raise the revenue growth from 8% to 32% between August,2020 and December,2021.• Customer Acquisition & Retention: Acquired customer understanding and provided the solution to the problem faced by customers and served them with a personalized meal, serving the customised food as per the demand and improving the food quality. Which leads to setting up strong demand in market.• Product & Digital Marketing: Managed the Digital Marketing to reach generate awareness, experience, and addiction to convert the demand of customers into profitable business, utilizing the Meta tools to communicate and penetrate target audience.• Creative Renditions: Implemented the knowledge of Creative Renditions to enhance the digital interaction of the brand. Planning the brand communication and digital presence to connect to the masses.

House of Civvy is the women's ethnic wear store in Almora launched in October 2021. Indian Ethnic wear being the hottest selling product. The brand has changed the course of the local woman wear market in less than 4 months.Roles and Responsibilities:• Business Model: Helped the Founder understand the market size and the demands on the market and help Founder capitalize over the competition and establish a far-sighted visionary business.• Hiring & Team Building: Founded the foundation of store picking up smart salespersons to raise the sales and revenue in shorter period.• Customer Acquisition & Retention: Planned the loyalty program to attract the customer and special first purchase offer for customers to establish an emotional connection with the brand to retain them.• Logistic Channels: Developed the logistic channel for smooth operation between wholesaler vendor and House of Civvy. Established the proper doorstep delivery channel for online orders.

Gurugram, Haryana, India

• Students Performance Analysis: Conducted the personalized oral test for the student to understand the water they are in to analyse the potential of student and challenges faced by students in the understanding of their academic subjects.• Student and Parents Counselling: Conducted the online counselling of students and parents to understand the aspirations of a student, family atmosphere, and students’ disciplines of interest. Along with understanding the expectation of parents and their understanding of their kid’s problem. Suggesting a suitable BYJUS course for the welfare of the students and enhancing the academic graph of the student.• Sales and Lead Conversion: Brought business worth Rs 10 lakhs, selling the BYJUS courses to the student after counselling understanding their dreams, values, and vision toward their life.

Almora, Uttarakhand, India

Project Description: Innovating the traditional jewellery designs without losing the essence and adding new jewellery designs, collaboration with qualified jewellery designers, hiring and training of skills artisan, ran marketing campaign for brand, cost control, and raising revenue.Roles and Responsibilities:• Business Development & Strategies: Responsible for refining the business idea and structuring the profitable marginal with a new jewellery design line. Developed an efficient business model with controlled cost and efficient profit margins.• Product Marketing: Launched the Elite Kumaon Jewelleries with a new store opening. Positioned the elite product offering, pricing strategies, in store merchandise. New Product launch contributing to 28.5% total business.• Skill Development of Artisan: Hired local artisans for developing the product, ran a skill development workshop for artisan. Which lead to the refined high production of jewelleries.• Revenue Growth: Made profitable sales and generated revenue growth to 2.5x in interval of 15 months.• Time Management: Utilised the available financial, human, and mechanical resources to increase production. Delegated the responsibilities and overviewing the team closely and monitoring the project progress and abilities.• Problem Solving: Understanding the basic problem between brand and local artisan, resolved the conflict of interest for the betterment of both parties reaching a mutual agreement.

Bachelor Of Arts - Ba, English Literature (British And Commonwealth)

High School, A

Certification, Google Project Management