Sandy Wu Email & Phone Number

Taipei City, Taiwan

Cheetah Mobile's apps have more than 1 billion downloads globally and is a pioneer in the use of data science for product management and a leader in app monetisation.Involved in 3 products: OEM AppLock of Asus Launcher(10M-50M downloads), Battery Doctor(100M-500M downloads) and Clean Master(500M-1B downloads)Duties and Responsibilities: 1.App monetization: research the factors affecting ad value and optimize ad design and analyze the eCPM of different ad exchange network in target countries and arrange the ad priority for best monetization performance.-Revenue growth of 57%2.Product management: generate product requirements to increase activation and retention rate and work with UI designer, business partners and R&D to execute the requirements.-Increased retention rate by 20%3.Data science: analyze the changes in data to identify the causes of the change and use the insight to improve app performance, such as the retention and activation rate.-Analyse data size of tens of millions of users4.Design event tracking: design the data infrastruture to extract user behavior and reflect app performance and to find ways to optimize app monetization and user base growth.Skills:-SQL for data query and data analytics-Design data infrastructure-Big data analysis-Axure-Mindmap

Taipei, Taiwan

1.Established influencer search engine: www.pinby.com.tw -3000+ Facebook and Blog influencers -1000+ signed up advertisers: including Yahoo, 86 shop, John and John, Naver Group, China Times Group, Elite PR group2.Influencer marketing: -Worked with several influencers on Summoners War's promotion (global download of 50M)3.Content marketing: -Authored at Pinby Blog: pinbystory.weebly.com/ -Authored at The News Lens: https://www.thenewslens.com/article/72384.Community management: -Co-hosted the biggest blogger event in 2014: http://www.appledaily.com.tw/realtimenews/article/new/20140520/401372/The market place for sponsored stories and advertisers. Our goal for founding Pinby is to let good stories about products to be heard and good products be seen via the power of social network influencers.

Bachelor’S Degree (Honours), Nutrition Sciences, 4.5/5

Activities and Societies: Apprentice of Wine Study, learned about the stories of wine and the taste of different types of wineNutrition.

Master Of Business Administration (M.B.A.), Operation Management And Law, 4.3/5

Activities and Societies: Team Leader, won the 2nd place, The National Competition of Entrepreneurship for Sustainability (ESICA)It was.