Creative professional with expertise building cross-functional teams and bringing complex topics to life. Specializing in science, technology, health, and the energy transition. I got my start building a scrappy in-house team at a small wine shop in East Nashville. Within a few years, we turned this neighborhood spot from a local vibe into a nationally celebrated brand, with earned media in the Wall Street Journal, Wine Spectator, Garden & Gun, and a number of highly respected niche publications.When my love of science got the best of me, I synthesized my background into a career in science communications at Princeton, where I have made an outsized impact and become a trusted advisor to senior executives. My approach can be boiled down to:> robust strategic communications plans> powerful storytelling> effective thought leadershipThis basic framework has supported one of the most intense growth periods in Princeton Engineering's century-long history and helped measurably enhance its programs' reputations.I report and write on AI, robotics, biotech, materials, energy and the environment, and quantum computing, as well as the basic science that underpins those systems. I also write on books, booze, and the complications of fatherhood.