Steven Martin Email & Phone Number

Greater Chicago, Il

• Specializing in marketing and business strategy assignments that support product innovation and commercialization, brand strategy, and consumer research.• Leading projects across a broad range of product categories including FMCG, Consumer Electronics, Sporting Goods and Education.

Salt Lake City, Ut

• Led product management team responsible for concept identification, consumer insights, business strategy, and product development at this $500MM mobile accessories company.• Championed use of a formal product roadmap process to better identify emerging market trends and deliver a consistent pipeline of successful new products.• Launched successful screen protection, audio and keyboard SKU’s in Best Buy, AT&T, Verizon and Wal-Mart.• Managed team to 12 product managers located in Salt Lake City and Shenzhen, China.

Greater Cincinnati, Oh

• Led rebranding and marketing strategies to stabilize and grow a portfolio of newly acquired FMCG brands, Dryel and Roto-Rooter. Gained new or expanded distribution with Wal-Mart, Home Depot and Lowes.• Created plan to relaunch the 100 year-old Oxydol brand. Initiated packaging, formulation and value improvements that led to a 2-to-1 consumer win over the #1 scent brand.• Developed marketing strategy, brand rationale and assortment recommendations for key national retailers: Wal-Mart, Target, Home Depot, Lowes, Kroger, Publix, Dollar General, Family Dollar, Walgreen’s and CVS.• Recruited and led a team responsible for brand marketing, consumer response, and graphic design.

Greater Chicago, Il

• Led rebranding of secure storage line to expand shelf presence and simplify consumers’ shopping experience.• Expanded the company’s social media and digital marketing presence. Developed marketing toolkit to help online retailers grow Stack-On product sales.• Implemented a research-based, product innovation process to improve success rate and speed-to-market.• Identified, developed and launched two unique product families to capture emerging consumer opportunities.

Nashville, Tn

• Led brand management and product innovation (concept identification, consumer insights, business strategy, product design & development, and market launch) for this premier consumer durables company.• Repositioned Oreck brands, products, creative, and messaging to increase consumer relevancy and improve effectiveness of the company’s direct media and ecommerce site.• Created a 3-year product / technology roadmap with new products delivering almost 30% of company sales. Gained first-time distribution at five major national retailers.• Led a team of 9 brand managers, R&D managers, and industrial / graphics designers; held dotted-line responsibility for core team of development engineers.

Greater Chicago, Il

• Led brand marketing, new product innovation, and marketing research for this $500M division of a $6B global manufacturer of frozen potatoes and appetizers.• Developed clear brand positioning and consumer promotions that grew branded revenue +5% in a declining category (-3%). Grew profits 36% and 30% in back-to-back years.• Implemented a research-based product innovation process that generated a successful 3-5 year new products roadmap. Hosted a Worldwide Development Conference to share consumer insights, new products, and emerging technologies with other McCain Heads of Marketing from around the globe.• Led a team of 18 brand marketing, research, and culinary professionals.

Bentonville, Ar

• Led brand strategy, consumer research and market analytics for this $32B division of Walmart.• Developed brand value platform and communications strategy that drove new membership (+11%) and grew existing member shopping frequency (+3%).• Successfully led segmentation of Sam’s Club’s 44-million member database to target high-potential households and improve efficiency of marketing campaigns. • Led a team of 10 marketing, research and business strategy professionals.

Somerset, Nj

• Led Philips Lighting’s largest and most profitable product group (Fluorescent Lamps), generating $350 million in annual sales. Co-managed $50MM advertising and promotion budget.• Led successful launch of MARATHON CFLs into the consumer market, gained new distribution with key national retailers (The Home Depot, Target, and Wal-Mart).• Introduced “College” spot that increased advertising awareness by 50% among target consumers.• Appointed to five-member Global Fluorescent Business Team charged with developing global business strategies and a five-year product roadmap.

Parsippany, Nj

• Led turnaround of the flagship A.1. Steak Sauce brand. Grew sales 10% and delivered record $45MM profits after a four-year decline in revenue.• Restaged A.1. Steak Sauce advertising message to better link the brand’s steak sauce heritage.• Initiated new product development strategy to expand use of A.1. and GREY POUPON into high-volume sauce and marinade applications.

Houston, Tx

• Led Marketing for this complex $280MM fruit juice and drink business.• Delivered double-digit sales and profit growth for four consecutive years (MINUTE MAID and HI-C brands).• Championed an aggressive marketing research plan to better understand consumer and retailer needs.• Helped to build a business model described as “the most competitively advantaged within Minute Maid” by Marakon Associates consultants.

White Plains, Ny

• BIRD’S EYE - Led cross-functional business team that stabilized this troubled juice business. Team’s efforts reversed a five-year profit / margin decline.• COUNTRY TIME - Delivered record volume (+28%) and profit (+50%); Co-managed $17MM budget.• COUNTRY TIME - Led NASCAR promotion that delivered +30% consumption growth in target markets.• COUNTRY TIME - Led team that commercialized reduced-sugar COUNTRY TIME; lowered costs by 20%.• CRYSTAL LIGHT - Delivered double-digit sales and profit growth for four consecutive years.• SANKA – Co-led national launch of Naturally Decaffeinated SANKA. Annual revenue growth exceeded +20% for three consecutive years.• JELL-O – Created "World of Dinosaurs" school promotion that delivered 70% volume lift for Pudding Pops.

Mba, Marketing & Finance

Ba, Economics