Bill Trainor Email & Phone Number

Melbourne, Australia

Consulting as CEO to PLMA (Private Label Manufacturers Association) Australia / New Zealand.PLMA ANZ is part of PLMA International, the world's largest Association of Private Label suppliers with over 4,500 members globally. PLMA's mission is to support the growth of Private Label / store brand products through the promotion of best practice, quality enhancement and a focus on innovation.Why Become A Member Of PLMA?COLLABORATION: We introduce and connect members to senior retail decision makers, primarily through a number of industry leading engagements and activities. We promote PLMA members to retailers as 'credentialed' suppliers with strong capabilities in Private Label. Our members are often the first port of call for retailers when seeking supply, as they know PLMA members are 'pre-qualified' given they have elected to join the Association to grow their business.CLARITY: We work with our members and retailers to ensure absolute clarity on ever changing retailer strategy, processes etc. This helps to streamline your trading relationships, reducing the 'churn' and cost to your business. EDUCATION: Through both the events we run, and the wealth of domestic and international Private Label insights we provide to members, PLMA members are the best educated Private Label suppliers in the industry, which provides your business with a huge competitive advantage. NETWORKING: We have the richest network of companies involved in Private Label supply anywhere in the world. Many members report the value of networking within PLMA is worth the cost of membership alone!For companies involved in Private Label supply, there is no better network to be a part of than PLMA to support your business!For a no obligation discussion as to how PLMA can assist your business, please contact me via LinkedIn...OR via email: bill@plma.com.au OR via phone: 0417 322 556

Marketing Impact Group Pty. Ltd. specialises in identifying & delivering sustainable growth initiatives for clients to drive transformational growth within their business. Operating across multiple sectors & industries, key services include business strategy development, Marketing & Sales strategy implementation, retailer relationship management, digital marketing platform development, innovation / NPD funnel development, customer development program implementation, 'path to market' development etcOffering speciality service for clients engaging with the world's largest e-commerce retailer Amazon, given the company's extensive experience with this e-commerce platform. Services include path to market development; listing development & optimisation; PPC management, etc

Specialist consultant support to CMD & Associates, offering service in the Marketing, Sales & Business Development disciplines.CMD & Associates is a specialist recruitment firm whose business is built on strong and collaborative business partnerships. Professional integrity, clear communication and equal respect for the individual and the client are paramount. We offer a proven and genuine alternative for organisations considering a service provider for the management of Supply Chain, Sales, Marketing & Business Development appointments.Specialties:General ManagementSales ManagementMarketing ManagementBusiness Development Demand Planning & ManagementProcurementCommercial ManagementInventory ManagementDistribution & Transport ManagementContract Management (3PL)Business DevelopmentCustomer ServiceProduction Management

Ross Cosmetics is Australia's leading manufacturer of personal care products. The company's product range includes cosmetics, sun care, toiletries, therapeutic goods, skin care, hair care and giftware. Brands owned and marketed by Ross Cosmetics include Auscreen (sun care), Face of Australia (cosmetics), Catwalk (cosmetics) & Botanics of Australia (skin care). The company is extensively involved in Private Label development and supply for leading retailers across multiple channels, as well as Contract manufacture to many major local and international brands across a broad range of categories. In this role I am responsible for driving growth of the company's brand platform and building trade & consumer partnerships to leverage these brands, as well as developing and growing Private Label & Contract partnerships to leverage the company's core competencies. The scope of the role encapsulates the company's full business portfolio (both Retail & Contract divisions), with breadth across Grocery, DDS, Pharmacy, Export & Contract channels. Key management team role in developing and driving company's strategic platform and business process implementation to optimise business profitability.

Australia's leading supplier of pre-packed 'Freshcut' salad products to the Grocery & Foodservice industry. Appointed to business to develop & drive customer growth platforms within Freshcuts category, whilst diversifying company’s offering via development & delivery of a Marketing driven innovation platform. Responsibility for the company’s Marketing, Sales (Account & Field), & NPD functions. Personally managed Coles business for majority of tenure, as well as having responsibility for driving growth performance of all national & state based Independent accounts & distributors.

Chris' Dips is a leading supplier of fresh dip & yoghurt products to the Australian Grocery, Foodservice & Export sectors. Was appointed into business to develop & drive strategic growth platform, in order to build diversified business base. Responsibility for Marketing & NPD functions within the business, as well as Account & Field management, & multiple external Sales & Merchandising brokerages.

Australia's largest processor & supplier of sugar to the Industrial, Retail, Foodservice & Export markets. Commenced with business as National Marketing Manager to drive growth platform within Retail & Foodservice sectors. Promoted to role of Channel Head - Foodservice, to establish strategic direction & develop & drive growth platform for Sugar Australia’s Foodservice channel. Management of all key account activity within Distributor, Route, P&C & End User customer bases.

Established a strategic business development consultancy, providing marketing & business development expertise to a corporate client base. Clients included Fonterra Brands Australia & Valcorp Fine Foods. Company also involved extensively in Digital Marketing development

Joined business upon establishment of Bonland joint venture between Fonterra & Bonlac Foods. Was appointed to develop growth platform for Spreads range, which included Australasian strategy development. Promoted to manage Mainland portfolio in addition to Spreads brands across Retail & Foodservice sectors.

Held three roles within Kraft Foods Australia, including Category Head - Meals & Enhancers, with portfolio responsibility including Salad Dressing & Mayonnaise, packaged meals & a large range of Retail & Foodservice condiment lines.Prior to this position held role of Category Business Manager - Spreads & Snacks. Responsibility for Soft White Cheese portfolio (including Philadelphia brand & Kraft Dips), in addition to Spreads portfolio (Peanut Butter, Kraft Cheese Spread) & cheese snacking range. Commenced with business as Senior Brand Manager - Philadephia & Dips, gaining internationally recognised success managing Philadelphia brand.

Commenced as Brand Manager - Leggos within Meals division of Edgell Birdseye, whilst owned by Pacfic Brands & prior to purchase of business by Simplot. Promoted to Trade Marketing & Category Manager - Meals, with responsibility for trade strategy development & meals portfolio. Promoted to Senior Brand Manager - New Business Development, with responsiblity for identifying & executing new market opportunities within Meals division to provide competitive advantage.

Australian division of New Zealand Dairy Board at time of employment. Appointed to manage Mainland cheese brand development & Riviana cheese & Robertson's portfolios. Moved into Account Management role to manage Victorian Independents, a large range of Foodservice customers, & to provide chain account administration support (which were state based at time of employment)

Worked with business when Kiwi Brands, prior to purchase by Sara Lee. Worked on household & car care product ranges. This was a formative role in my career

Bachelor Of Business, Marketing

Formerly Chisholm Institute of Technology - Caulfield Campus

Bachelor Of Business (Hotel & Catering Management) - First Year, Economics, Food Science, Accounting

Education record