Mengyu Wu

Mengyu Wu Email and Phone Number

Cross-border E-commerce | FMCG | Marketing Lecturer @ ByteDance
peking, beijing, china
Mengyu Wu's Location
Singapore, Singapore
Mengyu Wu's Contact Details

Mengyu Wu work email

Mengyu Wu personal email

About Mengyu Wu

MengYu is a marketing manager with 10 years of experience spanning across multiple verticals. Currently a Category Manager at Bytedance/Tiktok, she helps cross-border brands/merchants land successfully in Southeast Asia via TikTok Shop. Her experience provides her with solid execution experience in aspects such as brand/product management, market entry strategy, campaign management/analysis and more. In her free time, she is passionate about nurturing the next generation of marketeers and adjunct lectures at NUS BBA (Marketing) and NYP.

Mengyu Wu's Current Company Details
ByteDance

Bytedance

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Cross-border E-commerce | FMCG | Marketing Lecturer
peking, beijing, china
Website:
bytedance.com
Employees:
13149
Mengyu Wu Work Experience Details
  • Bytedance
    Cross Border E-Commerce Strategic Lead - Singapore
    Bytedance Jul 2022 - Present
    Singapore
    Local strategy, local insights, local partnerships for cross border E-commerce business unit in Bytedance
  • National University Of Singapore
    Adjunct Lecturer
    National University Of Singapore Aug 2021 - Present
    Singapore
    Department of Marketing - Principles of Marketing (MKT1705)/Digital Marketing (MKT3714B)
  • Nanyang Polytechnic
    Adjunct Lecturer
    Nanyang Polytechnic May 2023 - Present
    Singapore
  • Unilever
    Global Brand Manager - White Space Category
    Unilever Sep 2020 - Aug 2022
    Singapore
    Identify and incubate the next billion-dollar brand for Unilever
  • Unilever
    Assistant Marketing Manager (Managed Geographies + China)
    Unilever Aug 2018 - Sep 2020
    Singapore
    2018-19: Marketing business partner for white-space geographies including Timor-Leste, Maldives, Pacific Islands, French Islands and Greater Guam2019-22: Marketing business partner for China domestic seeding and cross-border e-commerce brands - Refine and develop best-in-class marketing strategies: identify key channels, auditing brand performances, strategize marketing campaigns for all markets etc- Incubate and managed over 40+ brands across Unilever’s Beauty & Personal Care, Foods & Refreshment & Home Care Brands- Drive Unilever Sustainability Living Plan programmes across the markets including World Oral Health Day, Global Handwash Day, I’M Walls and additional programmes to drive water conservation, waste management etc
  • Booqed
    Senior Associate Of Marketing And Community Management
    Booqed Oct 2016 - Aug 2018
    Singapore
    •Core team member of digital marketplace providing flexible space for commercial use • Marketing: Branding and regional marketing initiatives including social media, email marketing, offline marketing events, community management etc • Sales: Designed and made sales pitches to potential host partners - expanding the presence of the company from 3 cities to 9 cities
  • Ddb
    Account Executive
    Ddb Jan 2015 - Oct 2016
    Singapore
    • Strategized and managed 8 through-the-line campaigns worth S$1mil+• Key achievements: - Established and managed the creative direction of the McDonald’s Instagram account (@mcdsg) which obtained 14.5k followers within 5 months and a 17% engagement rate - Led team of 6 creatives to re-brand the McDonald’s desserts and beverage range to “Chill” – successfully targeting the lapsed younger TA and achieved 50% net increase in sales
  • Advocacy Asia Wom Ltd
    Project Manager
    Advocacy Asia Wom Ltd Aug 2013 - Aug 2014
    Shanghai
    • Strategized and managed gamified marketing campaigns for Chinese and Malaysian markets in the most-awarded word-of-mouth marketing agency in Asia.• Achieved increased consumer engagement, brand advocacy and purchase intent for 8 international clients on projects worth RMB 5mil+
  • Aberdeen Assets Management Asia Limited
    Associate
    Aberdeen Assets Management Asia Limited Jul 2012 - Aug 2012
    Singapore

Mengyu Wu Education Details

Frequently Asked Questions about Mengyu Wu

What company does Mengyu Wu work for?

Mengyu Wu works for Bytedance

What is Mengyu Wu's role at the current company?

Mengyu Wu's current role is Cross-border E-commerce | FMCG | Marketing Lecturer.

What is Mengyu Wu's email address?

Mengyu Wu's email address is me****@****nce.com

What schools did Mengyu Wu attend?

Mengyu Wu attended National University Of Singapore, Fudan University, Nus Overseas Colleges, Yonsei University, Hwa Chong Institution.

Who are Mengyu Wu's colleagues?

Mengyu Wu's colleagues are Xiaodong Ma, Yue Sun, 江金辉, 崔啸松, 文思思, 王世旭, 詹欣欣.

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