Alexandra Wynn Email & Phone Number

New York, NY, US

Redlands, CA, US

• Define positioning & messaging for ArcGIS Video Server for marketing & sales enablement plans; Lead presentations and briefings to customers, senior leadership, and cross functional departments at Esri
• Conduct market research, interviews, competitive analysis to identify customer needs and create buyer personas & long-term product strategy
• Align with product managers and developers to define a product roadmap; Align with Global Business Development on sales goals
• Drive, create, and execute on the go-to-market strategy and product launch plans for ArcGIS Video Server and corporate campaigns
• Map out the customer journey for ArcGIS Excalibur and identify gaps in the purchase evaluation phase that led to a new trial strategy

San Francisco, California, US

• Developed briefs that outline target audiences & buyer personas, KPI metrics, marketing objectives, and product messaging
• Participated in go-to-market strategic discussions for the Google Career Certificates product launch and contributed to launch plan docs
• Increased opt-in rate from 1.2% to 5% through design optimization of the sign-up form on the Grow with Google (GwG) website
• Lead content & experimentation strategy on monthly newsletters

San Francisco, California, US

• Manage relationships with production & creative agencies andoversee internal stakeholder reviews of project assets
• Redesigned & adopted a new email template across several GwG Programs afteran A/B test resulted in a 39% increase in click through rate
• Launched a Welcome email that receives a 55% open rate – 2x theindustry benchmark

Irving, Texas, US

• Led program management for Google Pixel, Home, and Nest product launch campaigns as a Subject Matter Expert for Hardware customer relationship management (CRM).

Irving, Texas, US

• Managed creative development and launch of onboarding andnewsletter email campaigns to over 30 million Google Assistantusers globally, leading to a 13% uplift in product usage
• Launched https://assistant.google.com/learn
• Developed content strategy recommendations and test plans for Pixel and Pixelbook user emails based on quantitative performance analysis
• Consulted the G Suite CRM team on up-sell strategies and pricesensitivity testing on B2B users
• Led client communication and managed over 20 project scopes,timelines, and budgets quarterly
• Partnered with strategy, creative, dev, and QA teams to ensure alldeliverables are executed on time

• Facilitated the launch of StatexState.com; Managed web and mobile QA
• Coordinated with Product team to mock up and implement new site features
• Provided production and editorial support via outreach to designer networks for content;
• Sourced & inputted photos and fact checking copy for both online & printed versions of the guides
• Strategized on marketing & social media campaigns supporting the launch and rollout of site

New York, New York, US

• Owned partnerships with high quality institutions in San Francisco and Seattle markets through the lifetime of the contract; managing the most active accounts on the Account Management Team
• Proactively contributed to weekly sales goals and maintaining a 15% conversion rate in acquired members
• Renewed 90% of partnerships and re-negotiate packages to optimize performance and user experience
• Expanded the Couples product in Los Angeles while simultaneously managing 2 other markets; trained new Los Angeles team members
• Lead on new partner appreciation initiatives across Editorial, Sales, and Design teams, including developing co-branded marketing materials and spearheading gifting programs
• Strategized with VP of Experiences on special projects including launching new product features nationally and optimizing internal workflows for the Account Management Team

New York, New York, US

• Managed post-sale partnerships for 130+ active accounts from contract negotiation through the account’s lifetime
• Coordinated with Editorial and Design teams to produce promotional pages, e-blasts, and social media posts from collecting assets to internal and external creative reviews
• On-boarded partners for customer fulfillment and resolved timely issues to ensure seamless user experiences
• Expanded the Couples product in San Francisco and Seattle and continued to own both market’s accounts
• Processed itemized invoices for bi-monthly payments and provided partners with detailed performance metrics

Winter Park, Florida, US

• Oversaw post sale execution, optimization, and reporting of digital advertising campaigns of 9 magazine websites
• Liaised between media agencies and Ad Operations/ Email Marketing/ Product Development teams to collect, create, and supply creative and promotional assets
• Complied post- campaign performance metrics for client review
• Coordinated with Editorial teams and freelancers to create customized content, such as dedicated newsletters, sponsored blog posts, and micro-sites

New York, NY, US

• Developed language and creative for ad campaigns and online touts
• Researched new business initiatives and competitive brand analysis for licensing considerations
• Worked on a survey testing age perception for the Seventeen Bedding Collection
• Implemented an online library for marketing resources and updated brand data on presentations
• Explored social media outlets and developed a branded Facebook Fan Page for promotional outreach

New York, NY, US

• Reconstructed and updated two online surveys testing consumer perception to the Good Housekeeping Seal and transcribed results to redesigned slides for sales use
• Administered research on “green” consumer emblems for marketing materials on the new Green Seal
• Accompanied Sales Reps on sales calls as the “go to” for new Seal information

Ba, Political Science And Italian

Education record

High School