Wendy Yu Email & Phone Number

Arlington, VA, US

Valley Forge, PA, US

- Lead discovery and evaluative UX research for omnichannel journeys and a multi-year transformation of a key B2B enterprise software product.- Co-lead an in-app survey strategy across 3 B2B enterprise products using Medallia.- Closely collaborate with key stakeholders within my omnichannel UX teams (design, journey owner, UX strategy), dev teams (product.

Arlington, VA, US

- Conducted qualitative and survey research to identify industry gaps and consumer insights for F&B/CPG/retail/tech clients, recommending strategies for marketing/distribution/pricing/product features to improve brand equity, UX, and customer reach- Designed brand tracker surveys in Qualtrics for clients in global markets (United Kingdom, Australia, New.

Mountain View, WY, US

- Led 3 cross-functional teams of 6 to complete 12 projects for tech/streaming services/CPG/social impact clients, delivering consumer insights to shape product strategy/marketing campaigns in Asia-Pacific markets- Managed organizational teams process, including project team restructuring, onboarding, and meeting management, working with leadership to meet.

Boston, MA, US

- Led design, recruitment, and analysis of interviews and survey research to identify customer insights on personal care category for pharmaceutical client, identifying buying journeys for key customer segments and recommending strategies on product/distribution/pricing/brand messaging to inform global marketing strategy- Led client communications and.

Medford, Massachusetts, US

- Used contextual inquiry and diary studies to mentor Tufts students on academics and life transitions

Medford, MA, US

The Institute for Business in the Global Context (IBGC) is an advisory hub serving Fortune 500 clients on emerging market strategies.- Built capital flows model using research (e.g., diary studies, purchase data, interviews, macroeconomic data) and developed report on financial behaviors of Rwanda’s consumers, government, and businesses, identifying $8.5.

Cape Town, Western Cape, ZA

Supported by Rockefeller Philanthropy Advisors, DFI is a fin-tech platform focused on educating professional around world on payment innovations.- Designed and ran statistical analyses (e.g., regressions, covariate matching) using STATA in team of 5 for fin-tech client, measuring impact of client’s online classes on students’ career progression and.

Dakar, Dakar, SN

AFIG Funds is an emerging markets fund manager with $322 million USD assets under management.- Led cross-functional teams of 11 across multiple country offices on quick-turnaround operations projects, such as implementing firm-wide CRM software and improved standard operating processes, decreasing operating costs by $100,000 USD- Managed communication.

Washington, DC, US

Censeo Consulting Group is a boutique management consulting firm focused on operations strategy and program management. - Supported vendor management, category management, and operations strategy projects for enterprise clients by building financial models, conducting UX research, and identified cost savings ranging from 10-15% of clients' expenditures.

Washington, DC, US

- Conducted interviews with State Treasury administrators and secondary research to evaluated State-level credit access programs to support the $1.5 billion USD State Small Business Credit Initiative (SSBCI) for small business owners and entrepreneurs to recover from the 2009 Global Financial Crisis

Ann Arbor, Michigan, US

- Worked in a team of 10 in collaboration with the University of Ghana to research mental health stressors and supports of women in Accra, Ghana between the ages of 18 to 65 using photo studies

Masters Of Arts In Law And Diplomacy (Mald), Global Political Economy, Development Economics

Bachelor Of Business Administration (B.B.A.), Corporate Strategy And Organizational Change; Minor In Chinese Studies

Mandarin

Cross-Registrant, Marketing