Zihao Chen Email & Phone Number

Shenzhen, Guangdong, China

- Digital Marketing: Managed ColorOS official DouYin and Weibo, led campagin planning and user operation, increased followers from 0 to 150,000 in 1 year- Content Marketing: Developed the English and Chinese OPPO product training materials from scratch to guide more than 100,000 retail assistants on product knowledge gaining with a content satisfaction score of 9.77- Growth Marketing: Initiated and managed the Experience ColorOS app project by coordinating 50 colleagues from the product, design, and sales teams to develop and launch the app based on the roadmap, which acquired more than 50,000 users within one month - Market Research: Conducted more than 10 industrial intelligence researches and consumer interviews to generate tailored product optimization solutions for China, Western Europe, Asia Pacific markets, which helped to discover new business growth opportunities

Shenzhen, Guangdong, China

Zhuhai, Guangdong, China

- Developed the marketing strategies of the official TikTok, Weibo, and Wechat accounts and led the account content production, increased followers from 0 to 55k in 1 year- Organized 2 online to offline annual events to facilitate the customer loyalty of 50 Meizu fans- Participated in training platform management, social media and user operations activities to gain comprehensive product marketing and operation knowledge

Master Of Business Administration - Mba, Business Administration And Management

Relevant Courses: Marketing, Project Management, Strategic Planning, Economics

Bachelor, Radio & Tv Director

Relevant Courses: Program Planning, Film and Television Editing, Photography, Videography