Atuei como principal ponto focal da liderança nos produtos de Crédito e Antecipação de Vendas para o iFood Pago, conduzindo análises que visam melhorar e otimizar a performance da operação, para a melhor abordagem com qualidade. Minhas responsabilidades incluem:• Realização de análises estatísticas detalhadas para avaliar e otimizar os resultados das operações de crédito, identificando padrões e oportunidades de melhoria. • Fornecimento de suporte e insights acionáveis para tomada de decisões estratégicas para orientar o desenvolvimento de estratégias.• Desenvolvimento de relatórios e materiais para que líderes e gestores possam consumir a informação com facilidade.• Supervisão da equipe de outbound, avaliação de desempenho e melhorias contínuas nos processos de vendas e treinamentos dos BDR’s.• Gestão de processos com as partes interessadas para entender os requisitos de dados e traduzi-los em soluções de BI eficazes para a resolução de problemas do negócio.

- Creation and maintenance of dashboards in Power BI and performance reports, using Power Query and DAX language.- Support on BI tickets.- Management of Power BI online to ensure that all dashboards are constantly updated.- Creation of queries to supply data to dashboards connected directly on MySQL database.- Definition, creation and monitoring of KPIs.- Automations processes.- Control of results and goals of the Startup platform.- UI/UX and Storytelling with data.

- Development of sales campaigns. - Development of KPIs and analysis of growth and sales projections.- Analysis of campaign performance data and development of performance reports and KPIs.- Assistance in the production of promotional, POS, digital and printed materials in partnership with graphic designers to maintain the standards of the group's brands.

- Managed the company's presence on social media, creating and planning content to increase engagement on multiple platforms.- Assisted with influencer marketing initiatives, identifying key partners and managing relationships to maximize campaign reach.- Analysis of campaign performance data and development of reports and performance KPIs according to the lead's journey.- Development of texts for various marketing channels, including social media posts, newsletters and descriptions of ISO certification products.- Develop marketing action reports;- Provided assistance in website maintenance;- Feed internal control spreadsheets;- Monitor competitive analysis;- Support the development of customer prospecting, market analysis.

I've worked on Beefeater's branding, where my mission was to direct efforts to improve people's lives through the brand experiences. At Pernod I:- Assisted in planning, coordination, and execution of campaings to reach brand awareness and market penetration.- Assisted in market research to identify market trends and insights, to guide the development of marketing strategies.- Supported Trade Marketing and Events teams to develop cohesive brand communications to ensure consistency across all marketing communications.- Analyzed campaigns data performance and developed performance reports and KPIs.- Assisted in the production of promotional materials to retail and digital comunications.- Managed marketing budgets: Forecast, media investment (online and offline), and materials.