Good storyteller, experienced in social media, skilled in content marketing&digital designdesign portfolio:https://drive.google.com/file/d/0B5dIPvHDSIi5dmNmemZLM01jTnM/view?usp=sharing
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Social Marketing字节跳动 Mar 2021 - Present中国 北京市1. Account management: Create strategy and marketing guideline for lark official social account; Operate official accounts in different social channels including Wechat, Tiktok, Weibo, Toutiao. Fan base increased 50% in 3 months.2.Integrated marketing: Create online campaign, stir up heat in different platform and become hot search, driving traffic to download and mkt accepted leads.3. Word of Mouth marketing: collaborate with top kols in different platform to create content for lark, with large number of ugc to form the trend.4. Product marketing: participate in the promotion of big product launch event, plan, execute and analyze the promotion accordingly.---------------1. 账号运营:制定飞书官方账号矩阵的运营策略、目标和运营规划,包括抖音、微信公众号、视频号、微博、头条等平台。公众号阅读量翻7倍,抖音3个月涨粉50%。2. 整合营销:结合热点和产品故事在各平台话题营销,多次获得热搜热榜,将线上流量转化为mal3. 口碑营销:通过达人合作、账号投放和ugc种草,在各平台安利飞书。4. 产品营销:配合产品发布会等重大节点,在各平台预热造势、会后长尾传播。 -
Content MarketingLinkedin May 2018 - Feb 2021Beijing City, China1. Operate company social media channels by creating meaningful content and engaging event, create social buzz.2. Create result-driven social plan based on analysis of data.3. Cooperate with other teams to promote the product in consolidated tune, drive users back to LinkedIn.4. Create online&offline co-branding events, conveying brand message in multiple ways. -
Global Social Media MarketingXiaomi Technology Dec 2016 - May 2018Beijing City, China1. Support/Moderate/Manage over 80 social media accounts with over 7405k fan base increase in total.2. Train local social media managers in over 35 countries to generate content that follow Xiaomi’s user voice and tone.3. Create over 20 campaigns with 20% average engagement rate, 2798 reach for New Year Campaign.4. Create over 500 daily contents and make them into online visual and copy bank to support local markets.5. Collaborate with other team(sales, design, pr, after-saleetc) to manage reputation and increase sales.6. Build execute social media strategy based on research. -
Part Time CopywriterCreative Time Media Ltd Aug 2016 - Jun 2017英国 伦敦1. Read news written in English and summarize highlights everyday. Select hot news and write done into articles based on resource online.2. Provide contents for WeChat Official Account, focusing on cultural aspect of China and the UK.3. Design campaign and present it into ppt.
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Ielts TeacherNew Oriental Education & Technology Group Dec 2014 - Jul 2015Tianjin, China1. Teach reading, grammar and vocabulary classes2. Involved in teaching research activities -
Reporter- TraineeShaanxi Radio And Television Station Jul 2014 - Aug 2014Xian, China1. Involved in Today Clicking section of news written and postproduction2. Organise news clips and clues, filing the interview data
Xi Ma Skills
Frequently Asked Questions about Xi Ma
What company does Xi Ma work for?
Xi Ma works for 字节跳动
What is Xi Ma's role at the current company?
Xi Ma's current role is Social Marketing.
What schools did Xi Ma attend?
Xi Ma attended 英国爱丁堡大学, Tianjin Foreign Studies University.
What skills is Xi Ma known for?
Xi Ma has skills like Photoshop, English Translation, Microsoft Office, Data Analytics, 国际市场营销, English, Premier, Corel Videostudio Pro, 社交媒体营销, Ielts Tem 8 Certificate, Processing, It.
Who are Xi Ma's colleagues?
Xi Ma's colleagues are Lina Yang, Jasmine Si Yen Shan, 李安娅, 阮艳婷, Queen Geronimo, Tory Tang, 李秀玲.
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Patrick (Xi) MA
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