Xiaoqing Chen Email and Phone Number

• Industry analysis: Assist in summary, comparison and simple analysis of competing products to provide support for product improvement.• New media operation: Operate Weibo with 10w+ users and 4w+ brand marketing official accounts, conduct relevant writing and user interaction.• Marketing promotion planning: Combined with the brand user groups to assist in determining the marketing.promotion form and content of "Haotaitai 814 National Promotion", and writing media articles.• New product preparation: Assist in preparing the "828 New Product Launch Conference", assist in refining the coreselling points of new products and the promotion of new product marketing.

• Overall plan formulation: Participate in thematic meetings and formulate a research process framework for the public opinion analysis research Yuewen Event based on the analysis focus.• Indicator design: Develop a portrait plan, and mine about 80 quantifiable indicators on the six major platforms of Weibo, Bilibili, Zhihu, WeChat, official media, and Toutiao according to the various dimensions of user portraits.• Analysis report output: Summarize the development characteristics of public opinion on each platform, andindependently write the first stage analysis report based on the discontinuous-equilibrium theory.• Data processing and analysis: Assist in cleaning public opinion data by STATA, and the second report on the impactsof KOL on public opinion development(Discontinuity Theory).

•Indicator formulation: Collected materials of 53 departments, and developed a total of about 100 targeted and quantifiable indicators for Nanhai Government Performance evaluation.•Project coordination and follow-up: Coordinating the project process, negotiating specific research plans with customers, coordinating technical departments, project managers and out-of-office investigators.•Citizen survey and data analysis: formulate questionnaires, arrange survey methods (Internet, telephone or on-site) according to the nature of the object based on more than 500 survey data, preliminary analysis of the individuality and common problems of different types of units.•Case analysis: Select the more prominent indicators to conduct case analysis, formulate an outline for the forum, and participate in the field forum. Finally, combining qualitative and quantitative investigation and research results to assist the project manager to form a report.